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4Photography Tips 

for Social Media
(that will secretly 

turn you into a photo ninja)
Hi, folks. It’s
Jay Baer.
Hi, folks. It’s
Jay Baer.
Hi, Jay. 

What’s up?
I love photos.

Love taking em.’
Love sharing them.
I love photos.

Love taking em.’
Love sharing them.
He does. 

You should follow
him on Instagram.
I love photos.

Love taking em.’
Love sharing them.
He does. 

You should follow
him on Instagram.
Click here!
Since I’m no pro, I
asked my colleague,
Daniel Lemin, to share
some tips with you.
Since I’m no pro, I
asked my colleague,
Daniel Lemin, to share
some tips with you.
Sweet.
Who’s this
cat, Daniel?
This	
  is	
  80%	
  of	
  the	
  
Convince	
  &	
  
Convert	
  team.
This	
  is	
  80%	
  of	
  the	
  
Convince	
  &	
  
Convert	
  team.
That’s Daniel. He’s a senior strategist, a super
nic...
Should we
start?
Should we
start?
Take it away, 

Daniel.
#smsecrets
1 Framing &
Composition
A	
  photo	
  where	
  the	
  subject	
  is	
  in	
  the	
  center	
  of	
  
the	
  image	
  just	
  isn’t	
  very	
  inte...
A	
  photo	
  where	
  the	
  subject	
  is	
  in	
  the	
  center	
  of	
  
the	
  image	
  just	
  isn’t	
  very	
  inte...
If	
  you’ve	
  taken	
  a	
  class	
  
or	
  read	
  a	
  photography	
  
book	
  in	
  the	
  last	
  20	
  
years,	
  y...
The	
  rule	
  of	
  thirds	
  
encourages	
  you	
  to	
  divide	
  
your	
  photograph	
  into	
  
thirds	
  –	
  both	
...
The	
  rule	
  of	
  thirds	
  
encourages	
  you	
  to	
  divide	
  
your	
  photograph	
  into	
  
thirds	
  –	
  both	
...
Header	
  and	
  cover	
  images	
  generally	
  benefit	
  
from	
  the	
  Rule	
  of	
  Thirds,	
  too.	
  
This space le...
The	
  Rule	
  of	
  Thirds	
  does	
  not	
  apply	
  to	
  profile	
  
pictures	
  because	
  they	
  are	
  a	
  square	...
In this instance,

break the rule: 

frame your subject in the
center of and give it lots
of exposure for a nice
profile p...
In this instance,

break the rule: 

frame your subject in the
center of and give it lots
of exposure for a nice
profile p...
2 Lighting
Next	
  to	
  composi@on,	
  ligh@ng	
  is	
  the	
  single	
  most	
  
important	
  factor	
  in	
  a	
  great	
  shot	
 ...
The	
  trick	
  to	
  great	
  
ligh@ng	
  isn’t	
  about	
  
where	
  you	
  shoot.
You’re not always going
to have brigh...
The	
  trick	
  is	
  in	
  how	
  much	
  
light	
  you	
  capture.	
  This	
  
can	
  be	
  achieved,	
  in	
  part,	
  ...
A	
  higher	
  ISO	
  seQng	
  allows	
  you	
  to	
  shoot	
  more	
  
quickly	
  and	
  capture	
  more	
  light.	
  
@d...
A	
  higher	
  ISO	
  seQng	
  allows	
  you	
  to	
  shoot	
  more	
  
quickly	
  and	
  capture	
  more	
  light.	
  
If...
Match	
  the	
  white	
  balance	
  
seQng	
  to	
  your	
  shoo@ng	
  
environment.	
  If	
  you’re	
  in	
  
fluorescent	...
3 Background
& Style
Your	
  choice	
  of	
  where	
  
photos	
  are	
  taken	
  is	
  
as	
  important	
  as	
  the	
  
composi@on	
  and	
  
...
Before	
  you	
  shoot,	
  
understand	
  your	
  
brand’s	
  style.	
  Review	
  
your	
  organiza@on’s	
  	
  
style	
  ...
Before	
  you	
  shoot,	
  
understand	
  your	
  
brand’s	
  style.	
  Review	
  
your	
  organiza@on’s	
  	
  
style	
  ...
Having	
  a	
  sense	
  of	
  purpose	
  and	
  evenness	
  will	
  
help	
  your	
  social	
  content	
  feel	
  consiste...
Having	
  a	
  sense	
  of	
  purpose	
  and	
  consistency	
  will	
  
help	
  your	
  social	
  content	
  feel	
  consi...
Having	
  a	
  sense	
  of	
  purpose	
  and	
  consistency	
  will	
  
help	
  your	
  social	
  content	
  feel	
  consi...
Having	
  a	
  sense	
  of	
  purpose	
  and	
  consistency	
  will	
  
help	
  your	
  social	
  content	
  feel	
  consi...
Having	
  a	
  sense	
  of	
  purpose	
  and	
  consistency	
  will	
  
help	
  your	
  social	
  content	
  feel	
  consi...
4 Camera
Angles
Camera	
  lenses	
  are	
  usually	
  made	
  of	
  domed	
  or	
  
curved	
  glass.	
  Changing	
  its	
  orienta@on	
  t...
Try	
  shoo@ng	
  from	
  below	
  or	
  
above	
  your	
  subject.	
  
@daniellemin
Try	
  moving	
  to	
  the	
  
side	
  and	
  shoo@ng	
  
your	
  subject	
  at	
  an	
  
angle	
  versus	
  
straight-­‐o...
Try	
  moving	
  to	
  the	
  
side	
  and	
  shoo@ng	
  
your	
  subject	
  at	
  an	
  
angle	
  versus	
  
straight-­‐o...
Do you want to
more tips from
C&C?
Do you want to
more tips from
C&C?
Yes. That would
be lovely.
Check out our
blog for pointers
like these.
(And lots, lots more)
convinceandconvert.com/blog
Check out our
blog for pointers
like these.
(Click here)
convinceandconvert.com/blog
602.616.1895	
  
www.convinceandconvert.com	
  
@Convince
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Four Photography Tips for Social Media #smsecrets

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4 photography tips to make your social media photos much, much better on Instagram, Facebook, Pinterest, Twitter, Google + and Snapchat.

These social media secrets are part of the #smsecrets program, and come from Convince & Convert Media.

Want to know how to better use lighting, composition, and camera angles on Instagram? Learn that and more in this dynamic presentation from Jay Baer, Daniel Lemin, and the Convince & Convert media team.

A solid guide for aspiring social media marketers and content marketers, world-wide.

Four Photography Tips for Social Media #smsecrets

  1. 4Photography Tips 
 for Social Media (that will secretly 
 turn you into a photo ninja)
  2. Hi, folks. It’s Jay Baer.
  3. Hi, folks. It’s Jay Baer. Hi, Jay. 
 What’s up?
  4. I love photos.
 Love taking em.’ Love sharing them.
  5. I love photos.
 Love taking em.’ Love sharing them. He does. 
 You should follow him on Instagram.
  6. I love photos.
 Love taking em.’ Love sharing them. He does. 
 You should follow him on Instagram. Click here!
  7. Since I’m no pro, I asked my colleague, Daniel Lemin, to share some tips with you.
  8. Since I’m no pro, I asked my colleague, Daniel Lemin, to share some tips with you. Sweet. Who’s this cat, Daniel?
  9. This  is  80%  of  the   Convince  &   Convert  team.
  10. This  is  80%  of  the   Convince  &   Convert  team. That’s Daniel. He’s a senior strategist, a super nice guy and a photographer.
  11. Should we start?
  12. Should we start? Take it away, 
 Daniel. #smsecrets
  13. 1 Framing & Composition
  14. A  photo  where  the  subject  is  in  the  center  of   the  image  just  isn’t  very  interes@ng. It can invoke the “amateur” tag.
  15. A  photo  where  the  subject  is  in  the  center  of   the  image  just  isn’t  very  interes@ng. It can invoke the “amateur” tag. Stay still, everyone. Right there. Right there in the center. Now, say ‘cheese’ on three!
  16. If  you’ve  taken  a  class   or  read  a  photography   book  in  the  last  20   years,  you  should  be   familiar  with  the  
 Rule  of  Thirds.  
  17. The  rule  of  thirds   encourages  you  to  divide   your  photograph  into   thirds  –  both  horizontally   and  ver@cally  –  to  get   nine  spaces.   Position your subject where those lines intersect.
  18. The  rule  of  thirds   encourages  you  to  divide   your  photograph  into   thirds  –  both  horizontally   and  ver@cally  –  to  get   nine  spaces.   Position your subject where those lines intersect. Good composition and adorable
  19. Header  and  cover  images  generally  benefit   from  the  Rule  of  Thirds,  too.   This space lends itself toward a “widescreen” feel.
  20. The  Rule  of  Thirds  does  not  apply  to  profile   pictures  because  they  are  a  square  space.   In this instance,
 break the rule: 
 frame your subject in the center of and give it lots of exposure for a nice profile picture. Min:180x180 Optimal: 360 x 360 Min:400x400 Optimal: 500 x 500
  21. In this instance,
 break the rule: 
 frame your subject in the center of and give it lots of exposure for a nice profile picture. Min:165x165 Optimal: 600 x 600 Min:250x250Min:200x200 Optimal: 500 x 500 So many squares!!! The  Rule  of  Thirds  does  not  apply  to  profile   pictures  because  they  are  a  square  space.  
  22. In this instance,
 break the rule: 
 frame your subject in the center of and give it lots of exposure for a nice profile picture. Min:110x110 Optimal: 180 x 180 Min:800x800 The  Rule  of  Thirds  does  not  apply  to  profile   pictures  because  they  are  a  square  space.  
  23. 2 Lighting
  24. Next  to  composi@on,  ligh@ng  is  the  single  most   important  factor  in  a  great  shot  that  will  help  your   brand  resonate  on  your  social  channels.  
  25. The  trick  to  great   ligh@ng  isn’t  about   where  you  shoot. You’re not always going to have bright sun or the warm glow of a fire. @daniellemin
  26. The  trick  is  in  how  much   light  you  capture.  This   can  be  achieved,  in  part,   through  white  balance   and  ISO  seQngs. The most basic of point-and-shoot cameras now have these features.
  27. A  higher  ISO  seQng  allows  you  to  shoot  more   quickly  and  capture  more  light.   @daniellemin
  28. A  higher  ISO  seQng  allows  you  to  shoot  more   quickly  and  capture  more  light.   If you’re indoors and it’s dark, but you still want a brightly lit shot, try the highest ISO setting. @daniellemin
  29. Match  the  white  balance   seQng  to  your  shoo@ng   environment.  If  you’re  in   fluorescent  ligh@ng,   choose  that  seQng.   Your camera’s white balance “auto” setting isn’t always right. If you don’t like your shot, 
 keep experimenting.
  30. 3 Background & Style
  31. Your  choice  of  where   photos  are  taken  is   as  important  as  the   composi@on  and  
 the  ligh@ng.   @daniellemin
  32. Before  you  shoot,   understand  your   brand’s  style.  Review   your  organiza@on’s     style  guide. Don’t have a style guide? Get insight from other assets: websites, brochures and business cards can guide you.
  33. Before  you  shoot,   understand  your   brand’s  style.  Review   your  organiza@on’s     style  guide. Don’t have a style guide? Get insight from other assets: websites, brochures and business cards can guide you. We all scream for ice cream!
  34. Having  a  sense  of  purpose  and  evenness  will   help  your  social  content  feel  consistent  and   integrated  with  your  brand.
  35. Having  a  sense  of  purpose  and  consistency  will   help  your  social  content  feel  consistent  and   integrated  with  your  brand. Vanilla ice cream on the beach
  36. Having  a  sense  of  purpose  and  consistency  will   help  your  social  content  feel  consistent  and   integrated  with  your  brand. Mint ice cream on the beach
  37. Having  a  sense  of  purpose  and  consistency  will   help  your  social  content  feel  consistent  and   integrated  with  your  brand. Strawberry ice cream on the beach
  38. Having  a  sense  of  purpose  and  consistency  will   help  your  social  content  feel  consistent  and   integrated  with  your  brand. Wait. 
 What the?!?
  39. 4 Camera Angles
  40. Camera  lenses  are  usually  made  of  domed  or   curved  glass.  Changing  its  orienta@on  to  your   subject  adds  crea@ve  elements  to  your  photos.
  41. Try  shoo@ng  from  below  or   above  your  subject.   @daniellemin
  42. Try  moving  to  the   side  and  shoo@ng   your  subject  at  an   angle  versus   straight-­‐on.   Not only will the subject appear more interesting, the background will too.
  43. Try  moving  to  the   side  and  shoo@ng   your  subject  at  an   angle  versus   straight-­‐on.   Not only will the subject appear more interesting, the background will too. Do horses like 
 ice cream?
  44. Do you want to more tips from C&C?
  45. Do you want to more tips from C&C? Yes. That would be lovely.
  46. Check out our blog for pointers like these. (And lots, lots more) convinceandconvert.com/blog
  47. Check out our blog for pointers like these. (Click here) convinceandconvert.com/blog
  48. 602.616.1895   www.convinceandconvert.com   @Convince
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4 photography tips to make your social media photos much, much better on Instagram, Facebook, Pinterest, Twitter, Google + and Snapchat. These social media secrets are part of the #smsecrets program, and come from Convince & Convert Media. Want to know how to better use lighting, composition, and camera angles on Instagram? Learn that and more in this dynamic presentation from Jay Baer, Daniel Lemin, and the Convince & Convert media team. A solid guide for aspiring social media marketers and content marketers, world-wide.

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