Más contenido relacionado La actualidad más candente (11) Similar a The 6 step process for measuring social media (20) The 6 step process for measuring social media1. Let’s Get Fearless: 6 Step Process for Social Media Measurement Presented by Jay Baer Design ©2011 Social Media Examiner • Content Copyrighted by Presenter 2. Extreme Interest in Social Media Measurement ©2011 WhitePaperSource Publishing• Do NOT distribute 6. There’s No Magic Number in Social Media ©2011 Social Media Examiner & Presenter • Do NOT distribute 7. Step 2: Know What You Can Measure ©2011 Social Media Examiner & Presenter • Do NOT distribute 11. Share of Voice ©2011 Social Media Examiner & Presenter • Do NOT distribute 13. Home Base & Outposts ©2011 Social Media Examiner & Presenter • Do NOT distribute 14. Direct Report From Facebook ©2011 Social Media Examiner & Presenter • Do NOT distribute 22. Social Media Only Offers ©2011 Social Media Examiner & Presenter • Do NOT distribute 33. Step 3: Decide on ROI vs. Correlation ©2011 Social Media Examiner & Presenter • Do NOT distribute 35. Other Possible ROI Outcomes ©2011 Social Media Examiner & Presenter • Do NOT distribute 39. 4. Select Metrics (in advance) ©2011 Social Media Examiner & Presenter • Do NOT distribute 41. Step 5: Share the Data Widely ©2011 Social Media Examiner & Presenter • Do NOT distribute 43. Step 6: Embrace Anecdotes ©2011 Social Media Examiner & Presenter • Do NOT distribute