1. D L F
GARDEN CITY CLUB
at Sholinganalur OMR
14/04/15
2. HOTEL PROFILE
PROMOTERS
Fortel hotel is owned by a Private Ltd Company situated near to the Egmore Railway station Experience
exceptional service and luxury accommodations in the comforts of our well-designed hotels located in the heart of
Chennai, India. A variety of on-site dining options, business center and convenient access to nearby Chennai
attractions Access to major IT companies & central attraction like famous marina beach, harbour and old temples
is just within 2km radius. The promoters have rich experience in constructing and managing hotels in chennai and
tamilnadu .The 1st Radisson Grand was promoted along with the SPIC group way back in 1995
The Owners have rich experience in the Hospitality Industry - Fortel Hotel is a multi-speciality restaurant
management and entertainment that brings ultimate Dining experience a thing
to cherish
The Fortel Hotel has the background of specialists in Managing the Hospitality Industry-viz Hotels , Restaurants ,
with its pride of property management Experience , It has the capabilty of successfully offering its Managerial ,
Technical abilities to manage the , D L F GARDEN CITY CLUB
at Sholinganalur OMR for its residents .
3. Objectives
1. To provide the Garden city Club -Members Guests a sophisticated service with facilitations of a Luxurious living
2. To strengthen and contribute to the Cohesive nature of the club social life amongst the members
3. To cater to all segments of strata of society with respect to the club management culture
4. To follow and implement the legal system , and follow all legal imperatives of the law of the country as applicable
5. Our Luxury Club House concept is envisaged as a systems based concept with a written down manual –SOP’s to regulate an emphatic approach in
enhancing the service standards
6. To enhance the Clubs stature in terms of growth through the Process of 4 M of management Market ,Money, Materials and Manpower through a
coordination process, of operational and utilities Management, for achieving a surplus and Gainful road Map, of Harmonious hospitality, in Club house
7. To coordinate Children Entertainment and sports program , for all residents.
8. To make the club house Restaurant a regulatory body with disciplinary process in its bye laws
17. The club house Restaurant would strive to cater an Ideal Cuisine suited for the Members Palate
18. It would manifest a Cost Board Analysis
4. FORTEL’S VISION AND MISSION
OUR VISION :
To spread our passion for food & franchising, as we join hands with partners who are equally passionate
To constantly innovate & provide the best that we can for our customers
To be recognized as pioneers in the multi-brand food court management, utilizing the highest levels of corporate &
franchise business practices with dedicated employees and partners
To be a Respectable Leader in food and beverage industry ,by providing excellent palate and service to our Guests at
very considerate levels of cost and optimization of service standards
OUR MISSION
To provide integrated food management support and solutions for our partners, so that every customer gets highest
level of food quality & outstanding service in a hygienic & fun dining environment across all our outlets.
Be a respectable service provider leader by providing Value and Efficient experience to Members /guest
5. DLF GARDEN CITY CLUB AN OVERVIEW
INTRODUCTION
• In The Vicinity Of The For Its Residents The DLF –Parent Owner ---Has a Club House In The Premises Of The Residential
Complex ,at Sholinganalur OMR , Tamilnadu India
•) Developed by the leading real estate builder DLF, DLF Gardencity is a premium residential project by the group.Spread
across 53.5 acres of lush green land, DLF Gardencity is locatedin OMR(Chennai), the project offers unique homes
equipped with cafeteria, gymnasium, multipurpose room, children’s playfield, clubhouse, healthcare centre, yoga and
spa studio, jogging track, landscaped gardens, swimming pool and party hall.
•) DLF Gardencity is built with the aid of state-of-the-art technology and offers 1,727 units of 2BHK and 3BHK apartments
with a carpet area ranging from 1,212 sq.ft to 2,113 sq.ft.
•) DLF has completed the construction process and in order to enable to provide entertainment to the inmates of the residential
complex it has provided a CLUB HOUSE to cater to the need of their living Residents also would encompass the Guests of the
Residents
•) The DLF Club House concept is an empowerment to stimulate the Residents to a
Healthy Living and Harmonious environment Set in the most prestigious part of sholinganallur , centrally located and
luxuriously appointed, Garden city is an oasis of calm which allows you to live the life you deserve – A life of plenty, a life of comfort,
a life beyond the mundane
6. • Situated in the heart of the prosperous area of OMR a small hamlet replete with a history
which harks back to the gentler times of the British Raj. which give the neighbourhood a
distinct aura of colonial gentility with its turn of the century edifices. Today, it brings together
the past and the present, adding in modern amenities and conveniences within its fold from
malls to shopping arcades, multi speciality hospitals to schools and colleges – creating a space
which is truly a cynosure of world class living
• DLF Garden city club as its facilitations , had in its premise for the Residents a club with
Restaurant facilities to operate solely for its Residents
• Presently the residential Club house Restaurant was under the Operation of Ten Hotels
a Franchisee of the DLF club at Sholinganalur OMR .
• Recently the DLF garden city had cancelled the franchise operations Due to unavoidable
circumstances , and TEN HOTELS have ceased to Operate as the franchisee
• The DLF GARDEN CITY at Sholinganalur OMR ,seeking alternative Arrangements , are in the
process of Identifying a new franchisee to operate its club
DLF GARDEN CITY CLUB AN OVERVIEW--CONT
7. DLF Identity of New Franchise
Arrangements
• Consequent to the fall out of the Ten Hotel /DLF OMR Restaurant Franchise Agreement, Fortel
Hotel an experienced Professional hotelier is staking its claim to enter into a Operating
Agreement with The DLF , for managing the Club
• Fortel Hotel , as part of its claim, has briefly documented its Profile for an assessment of its
abilities to move forward to formulate an operating agreement
• By the evaluation Process , in case FORTEL HOTEL , is assigned the operator
status , it would emphasize its role to perform with the best of its abilities , with a
professional Management Outlook and Blend
8. DLF GARDEN CITY CLUB AN OVERVIEW
INTRODUCTION
• In The Vicinity Of The For Its Residents The DLF –Parent Owner ---Has a Club House In The Premises Of The Residential
Complex ,at Sholinganalur OMR , Tamilnadu India
•) Developed by the leading real estate builder DLF, DLF Gardencity is a premium residential project by the group.Spread
across 53.5 acres of lush green land, DLF Gardencity is locatedin OMR(Chennai), the project offers unique homes
equipped with cafeteria, gymnasium, multipurpose room, children’s playfield, clubhouse, healthcare centre, yoga and
spa studio, jogging track, landscaped gardens, swimming pool and party hall.
•) DLF Gardencity is built with the aid of state-of-the-art technology and offers 1,727 units of 2BHK and 3BHK apartments
with a carpet area ranging from 1,212 sq.ft to 2,113 sq.ft.
•) DLF has completed the construction process and in order to enable to provide entertainment to the inmates of the residential
complex it has provided a CLUB HOUSE to cater to the need of their living Residents also would encompass the Guests of the
Residents
•) The DLF Club House concept is an empowerment to stimulate the Residents to a
Healthy Living and Harmonious environment Set in the most prestigious part of sholinganallur , centrally located and
luxuriously appointed, Garden city is an oasis of calm which allows you to live the life you deserve – A life of plenty, a life of comfort,
a life beyond the mundane
9. DLF GARDEN CITY CLUB AN OVERVIEW
INTRODUCTION
• In The Vicinity Of The For Its Residents The DLF –Parent Owner ---Has a Club House In The Premises Of The Residential
Complex ,at Sholinganalur OMR , Tamilnadu India
•) Developed by the leading real estate builder DLF, DLF Gardencity is a premium residential project by the group.Spread
across 53.5 acres of lush green land, DLF Gardencity is locatedin OMR(Chennai), the project offers unique homes
equipped with cafeteria, gymnasium, multipurpose room, children’s playfield, clubhouse, healthcare centre, yoga and
spa studio, jogging track, landscaped gardens, swimming pool and party hall.
•) DLF Gardencity is built with the aid of state-of-the-art technology and offers 1,727 units of 2BHK and 3BHK apartments
with a carpet area ranging from 1,212 sq.ft to 2,113 sq.ft.
•) DLF has completed the construction process and in order to enable to provide entertainment to the inmates of the residential
complex it has provided a CLUB HOUSE to cater to the need of their living Residents also would encompass the Guests of the
Residents
•) The DLF Club House concept is an empowerment to stimulate the Residents to a
Healthy Living and Harmonious environment Set in the most prestigious part of sholinganallur , centrally located and
luxuriously appointed, Garden city is an oasis of calm which allows you to live the life you deserve – A life of plenty, a life of comfort,
a life beyond the mundane
10. DLF GARDEN CITY CLUB AN OVERVIEW
INTRODUCTION
• In The Vicinity Of The For Its Residents The DLF –Parent Owner ---Has a Club House In The Premises Of The Residential
Complex ,at Sholinganalur OMR , Tamilnadu India
•) Developed by the leading real estate builder DLF, DLF Gardencity is a premium residential project by the group.Spread
across 53.5 acres of lush green land, DLF Gardencity is locatedin OMR(Chennai), the project offers unique homes
equipped with cafeteria, gymnasium, multipurpose room, children’s playfield, clubhouse, healthcare centre, yoga and
spa studio, jogging track, landscaped gardens, swimming pool and party hall.
•) DLF Gardencity is built with the aid of state-of-the-art technology and offers 1,727 units of 2BHK and 3BHK apartments
with a carpet area ranging from 1,212 sq.ft to 2,113 sq.ft.
•) DLF has completed the construction process and in order to enable to provide entertainment to the inmates of the residential
complex it has provided a CLUB HOUSE to cater to the need of their living Residents also would encompass the Guests of the
Residents
•) The DLF Club House concept is an empowerment to stimulate the Residents to a
Healthy Living and Harmonious environment Set in the most prestigious part of sholinganallur , centrally located and
luxuriously appointed, Garden city is an oasis of calm which allows you to live the life you deserve – A life of plenty, a life of comfort,
a life beyond the mundane
11. SWOT ANALYSIS SHEET
DLF CLUB GARDEN CITY CLUB
• STRENGTH
• Location at the DLF Garden City Club is ideal for a highly sophisticated restaurant for High profile Residents
• It is spacious with a comprehensive Restaurant ambience capable of serving 200 Covers
• It can provide Residential cuisine catering to the palate of the Residents and their Guests
• Theme parties and exquisite Banquets can be provided as there is enough space in the Restaurant and adjacent Areas
• As there is a Guaranteed 1727 Residential apartment Guests on regular basis reasonable turnout of guests are expected
to use this facilities
• WEAKNESSES
• Its Not possible to maintain High margin as there is tremendous Competition circling the location
• The Operator should adopt high standards of quality , quantity to compete in the Area
• We will have to sustain with the same flow of Residential Guests
• Food Cost are likely on the higher side as there is no flexibility Menu Rotation and the margin would be very low , and the
operator will have to subsist with limited returns
• As the kitchen facilities is mundane , the choice of Menu is limited
• As there is no exhaust facilities in the Kitchen , the operator would have to function with basic kitchen equipments like
oven and induction stove as such in the absence bulk cooking costing will be very high
• The Operator would still strive to maintain optimum costs and Margins
• As the operator has to employ quality Staff it is necessary that we optimize costs to maintain and establish the quality of
the Restaurant
12. DLF Garden City Features
• Spa for men and women with steam, sauna. jacuzzi., massage, locker room & change room
facilities
• Creche with separate children's toilet
• Master & Paddle Swimming Pools
• Children's Play Area
• Library & Business Centre
• Banquet Hall
• Multi cuisine Restaurant yet to complete
• Gymnasium
• Aerobics
• Yoga
• Table Tennis
• BilliardS Room
• Computer Internet Room
• Meeting Rooms
• Exclusive Basement parking for club members
13. The Following arrangements to be made to organise and enhance the members of the Club
• Member ship Drive—To introduce the system of Club Membership –As part of the Membership drive , The operator would ensure all steps to Initiate
Member within a set up pattern Special Membership Offer Individual Membership Family Membership Corporate Membership - Two Nominees
Senior Citizen Membership ,Young Executive Membership,fee for a given period of time can be charged , entertainment , optimum use of holidays ,
Retirement , children extracuricular activities , women folks evening meets , Mathar sangam activities , etc would be the main focus of the member ship
drive
• Out side membership to be inducted , This would be part of the Revenue management Drive , the Outside member would strictly follow the code of conduct set up , in
conducting themselves
• There is a proposal that Fortel and Dlf would jointly take an FL3 Licence to operate a bar , to enhance the Revenue to be shared both by the Operator and the promoter
• The Operator has in its proposal Geared up for holding Banquet functions , Food festivals and Carnivals , OMR olympics
Children parties Theme parties, Discos , Dance completions , Debates , Eminent public orator Speeches ,all festivals would be celebrated with galore
• The operator is set to make Bar be cues , Food festivals , Dietic food , and a score of Food and beverage activities , to be a live wire to the members and Enthuse them with rituals ,
past time activities an d unforgettable memories
• The club would undertake special food orders and take aways From the chefs cabin such as other than Indian food –chettinad , south Indian Barbe cues , punjabi food , the
operator would strive to serve PIZZA and Pasta , continental and Chinese food , Arabic food –Lebanese food , Maldivian Garcia , On very special request with adequate timing
• The IDS system would be set up to ensure the CLUB OPERATIONS ARE CAPTURE and THE POS is active
Derivative Revenue
As an effective Additional Revenue Management , we could augment Revenue By Conducting ,special Programmes such as New year , Diwali , Christmas and Id, as also conduct
Exhibitions , etc
14. RESTAURANT ITEMS GIVEN BY DLF
RESTO BAR
1. TABLES CHAIRS ALONG WITH INTERIOR
2. SIDE TABLES
3. PANTRY /CAFE
4 BILLING EQUIPMENT--IDS
5 USIC SYSTEM AND TV
6 DEEP FREEZERS ,REFRIGERATOR-DISPLAY COUNTERS
7 CROCKERY AND CUTLERY—(To be Given)
8 NAPKINS
9 MICROWAVE/OVEN/DEEP FREEZERS—(to be provided)
AND ALL REQUIRED TO FUNCTION AS A STAR CLUB
15. WE WILL BE SERVING ON MULTICUSINE PATTERN
CONSISTING OF INDIAN –CHINESE-CONTINENTAL
BREAKFAST
7 AM TO 10 AM
IDLY DOUGHNUTS EGG TO ORDER
VADAI MUFFINS SCRAMBLED EGGS
PONGAL DANISH BREAD FRIED EGG
POORI-BHAJI VARIETIES OF BREAD SAUSAGE &FRESH JUICES
ALA CARTE
POORI -CHANA
CHAPPATHI
ROMALI ROTI
NAN
PARATHA
ALL VEGETARIAN NORTH INDIAN DISHS & SELECTED NON –VEG DISHES
VARIETIES OF BRIYANI – PULAU INCLUDING JAIN MENU
OTG MOBILE TANDOOR
16. EVENING SNACKS FROM
3 PM – 6 PM
SAMOSAS ALL FRESH JUICES HOT SPECIAL VADAI
PUFFS SANDWICHS WITH TUNA KEERAI VADAI
CROSSONTS CLUB SANDWICHES BONDA
MUFFINS HAM & BACONS -SARDINES
DINNER
ELABORATE DISHES OF CHINESE , INDIAN AND CONTINENTAL CUSINIE ARE PROPOSED
INDIAN DINNER CONTINENTAL CHINESE
ALL TANDOOR DISHES FRIED FISH CHIPS BABY CORN PEPPERFRY
VARIETIES OF BRIYANI GRILLED LAMB CHOPS SLICED CHICKEN BELL PEPPER
ALL NON VEG DISHES GRILLED FISH CHINESE FRIED CHICKEN
ALL VEG DISHES ALL VARIETIES OF PIZZA ALL KIND OF FRIED RICE ,NOODLES
DESSERT
KESAR KULFI MALAI
GULOB JAMUN
CARROT HALWA
MILK SHAKES
ALL KITCHEN EQUIPMENT TO BE PROVIDED
17. COMMERCIAL OFFER
• We are here with offering our best monthly Rental of Rs 45000/ per Month or Profit
Sharing on the basis of for Restobar and convenio Shop with six months Advance along
plus maintenance.Request to consider our proposal and we would be ready to launch the
same from 1st April 2015
Person to be contacted
Mr. N.ARUN MOZHI
General Manager
Mob :
