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Triplifying commerce: Increasing product and service visibility through front-end semantic web<br />Jay Myers<br />2010 Se...
Billions of products with UPCs *<br />* According to George Laurer, inventor of the UPC. Also find more online at GS1.org<...
Product discovery happens on the web<br />67% of US consumers used the Net at some point in their buying process<br />One ...
Specificity yields the best results<br />
A personal journey<br />
Query for attributes<br />
Only 32 percent of retailers display consistent baseline information on the product detail page across products within a g...
Goal: to provide more visibility to products, services, and locations to humans and machines<br />“Fortune Telling Robot” ...
The tools are available now<br /><html><br />
Use case: brick and mortar stores<br />“Best Buy on Black Friday” by cjc4454<br />
Use case: local open box products<br />“MSI u100 in shipping box” by stevendamron<br />
Human-driven semantics<br />
Let’s imagine the possibilities…<br />
Business benefits<br />SEO/ product visibility<br />Reduce number of proprietary data feeds<br />More intelligent marketin...
Product relationships<br />
Better informed consumers<br />Purchases start with a well-informed consumer, end with a purchase<br />Decrease in returns...
“Internet! Show me products on the Web related to Johnny Cash”<br />Via @manusporny, @mfhepp, April 19, 2010<br />
“Device! Show me open box products at this store”<br />
Let’s build a web of data together@jaymyershttp://jay.beweep.com<br />
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Increasing product and service visibility through front-end semantic web

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  • Little late, but hats off to Best Buy on taking the right path to the future of 'Entity Search'
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  • Excellent insight on why and how BestBuy is using structured data for articulating their value proposition.
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  • rdf semantic web best buy
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Increasing product and service visibility through front-end semantic web

  1. 1. Triplifying commerce: Increasing product and service visibility through front-end semantic web<br />Jay Myers<br />2010 Semantic Technology Conference – June 23 <br />
  2. 2. Billions of products with UPCs *<br />* According to George Laurer, inventor of the UPC. Also find more online at GS1.org<br />
  3. 3. Product discovery happens on the web<br />67% of US consumers used the Net at some point in their buying process<br />One offline buyer out of two surfs the Web before walking to his favorite retailer<br />… the majority (of web searchers) will start by entering information into a search engine such as Google or Yahoo!<br />How to Stimulate Consumers to Buy Online Making the Most of the Internet and Offline Retail Worlds<br /> by Kim Le Ouoc, JaapFavier, Forrester, Nov 2008<br />
  4. 4. Specificity yields the best results<br />
  5. 5. A personal journey<br />
  6. 6. Query for attributes<br />
  7. 7. Only 32 percent of retailers display consistent baseline information on the product detail page across products within a given product category *<br />Valuable product details siloed in machine inaccessible tools<br />Opportunity: web can deliver depth of data not achievable in traditional channels<br /> Forrester, Nov 08<br />“Internet Splat Map” by jurvetson<br />
  8. 8. Goal: to provide more visibility to products, services, and locations to humans and machines<br />“Fortune Telling Robot” by Paul Keller<br />
  9. 9. The tools are available now<br /><html><br />
  10. 10. Use case: brick and mortar stores<br />“Best Buy on Black Friday” by cjc4454<br />
  11. 11.
  12. 12.
  13. 13.
  14. 14. Use case: local open box products<br />“MSI u100 in shipping box” by stevendamron<br />
  15. 15. Human-driven semantics<br />
  16. 16.
  17. 17. Let’s imagine the possibilities…<br />
  18. 18. Business benefits<br />SEO/ product visibility<br />Reduce number of proprietary data feeds<br />More intelligent marketing – customer centric<br />Business prediction models/ forecasting<br />Opportunities to go beyond selling<br />
  19. 19. Product relationships<br />
  20. 20. Better informed consumers<br />Purchases start with a well-informed consumer, end with a purchase<br />Decrease in returns<br />Establishing trust through providing open, findable information<br />Lower Prices, Better Devices, and the Democratization of the TV Market<br /> by Nathan Safran, Abe Garon, Forrester, June 2009<br />
  21. 21. “Internet! Show me products on the Web related to Johnny Cash”<br />Via @manusporny, @mfhepp, April 19, 2010<br />
  22. 22.
  23. 23. “Device! Show me open box products at this store”<br />
  24. 24.
  25. 25. Let’s build a web of data together@jaymyershttp://jay.beweep.com<br />

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