Northwest Arkansas AdFed cause marketing project, 2011-2012

1. MIXER
Northwest Arkansas Advertising Federation
Wednesday, November 9, 2011

2. Cause
Marketing
Creative Collective
Project
Objective:
Leverage the collective creativity of
the NWA AdFed toward a specific cause
related marketing initiative.
Northwest Arkansas Advertising Federation
Wednesday, November 9, 2011

3. Creative Collective
Principals
• Help build a more cohesive creative community
• Create a greater national creative presence for NWA
• Concentrate the creative talents toward a common goal
Cause Marketing Project
Northwest Arkansas Advertising Federation
Wednesday, November 9, 2011

4. Account Leadership
Creative Collective
Strategy & Planning
Rules of Engagement
In order to accomplish our objective,
Creative Leadership & Development
we need volunteers and board
advisors for the following functions:
Media Planning & Media Buying
Production: Digital & Non-Digital
Northwest Arkansas Advertising Federation
Project Management & Traffic
Wednesday, November 9, 2011

5. Creative Collective
Rules of Engagement
Each function must work together to
determine the following:
• Scope of Work & Brief
• Project Calendar
• Deliverables (including, but not limited to):
- Concepts
- Activation plan
- Tactics
• Production Schedule
Northwest Arkansas Advertising Federation
Wednesday, November 9, 2011

6. Creative Collective
Results:
• Work in Progress Showcased at ADDY’s
Gala in February:
• Possible entry into Awards Competition
Under NWAADFED Creative Collective,
but with credits going to the individuals
who participate
• Admiration of your peers.
Northwest Arkansas Advertising Federation
Wednesday, November 9, 2011

7. Creative Collective
How To Get Involved:
Northwest Arkansas Advertising Federation
Wednesday, November 9, 2011

8. Northwest Arkansas Advertising Federation
Wednesday, November 9, 2011