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Private banking is a concept which is new and fast emerging in the world of banking
where changes have become a necessity in order for banks to survive in this
competitive environment vis-à-vis not only from the public and private sector banks
but also from the foreign banks. The objective of the research is to explore the
various products, which a private banker deals into and the systematic process
involved to match client requirements with the right kind of product.
Through this research one of the main objectives is to explore the reason why most
of the banks are injecting private banking as business profile to their set of service
offerings.
Though private banking evolved in late 80’s in Asia, in India it is not more than 5
years sold. ICICI started it in Aug 2002 and since then it has been a remarkable
success. Today there are enormous solutions to cater client needs but what suits
best to a client is where private banking fits in. Every client will have different
needs, liking and preferences. So a customized portfolio for every client is the need
of the day. This research and project will highlight more on the product portfolio of
ICICI Private Banking, how they have changed or innovatively structured to be
attractive and competitive
BRIEF INTRODUCTION ABOUT THE TOPIC OF REPORT
• The modern banking industry is a network of financial institutions
licensed by the state to provide banking services. The main services it
provides are the management of various types of assets related to
savings, transfer, debt or acquisition losses. Indian banking system
consists of 12 public banks, 22 private banks, 46 foreign banks, 56
local banks, 1,485 private cooperative banks, 96,000 local cooperative
banks and cooperative lending institutions. As of September 2021,
the total number of ATMs in India has reached 213,145. There are
currently 34 state-owned banks in India, of which 12 are state-owned
banks and 22 are private banks. The size of the US commercial
banking market grew by an average of 1.2% annually from 2017 to
2022. The size of the US commercial banking market is growing faster
than the financial and insurance sectors as a whole
• Banking history began with the first prototype bank. They are the
merchants of the world who give grain to farmers and the merchants
who transport goods among cities. This happened in the year 2000
BC. Assyria, in India, summer. Later, in the days of the ancient Greeks
and Romans, temple moneylenders made loans by taking deposits
and exchanging money. Archeology of this era in ancient China and
India also proves usury.
• Banking has existed since the first currency was coined, and the rich
wanted a place where they could safely store their money. The
ancient empire also needed a functional financial system to develop
trade, distribute wealth and collect taxes. As it is today, banks had to
play an important role in this.
• Pre Independence Period (1786-1947)
• The first bank in India was established in 1770 and was then known as
"Hindustan Bank" in Calcutta, the capital of India. However, the bank
closed in 1832 due to inactivity.
• While there were over 600 registered banks in the country before
independence, only a few survived.
• During the period of British Indian rule, the East Indian Company
established three banks, Bengal Bank, Bank of Bombay, and Madras
Bank, which were called Presidential Banks. The three banks were
merged into one bank in 1921 under the name "Imperial Bank of
India".

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Private banking.pptx

  • 1. Private banking is a concept which is new and fast emerging in the world of banking where changes have become a necessity in order for banks to survive in this competitive environment vis-à-vis not only from the public and private sector banks but also from the foreign banks. The objective of the research is to explore the various products, which a private banker deals into and the systematic process involved to match client requirements with the right kind of product. Through this research one of the main objectives is to explore the reason why most of the banks are injecting private banking as business profile to their set of service offerings. Though private banking evolved in late 80’s in Asia, in India it is not more than 5 years sold. ICICI started it in Aug 2002 and since then it has been a remarkable success. Today there are enormous solutions to cater client needs but what suits best to a client is where private banking fits in. Every client will have different needs, liking and preferences. So a customized portfolio for every client is the need of the day. This research and project will highlight more on the product portfolio of ICICI Private Banking, how they have changed or innovatively structured to be attractive and competitive
  • 2. BRIEF INTRODUCTION ABOUT THE TOPIC OF REPORT • The modern banking industry is a network of financial institutions licensed by the state to provide banking services. The main services it provides are the management of various types of assets related to savings, transfer, debt or acquisition losses. Indian banking system consists of 12 public banks, 22 private banks, 46 foreign banks, 56 local banks, 1,485 private cooperative banks, 96,000 local cooperative banks and cooperative lending institutions. As of September 2021, the total number of ATMs in India has reached 213,145. There are currently 34 state-owned banks in India, of which 12 are state-owned banks and 22 are private banks. The size of the US commercial banking market grew by an average of 1.2% annually from 2017 to 2022. The size of the US commercial banking market is growing faster than the financial and insurance sectors as a whole
  • 3. • Banking history began with the first prototype bank. They are the merchants of the world who give grain to farmers and the merchants who transport goods among cities. This happened in the year 2000 BC. Assyria, in India, summer. Later, in the days of the ancient Greeks and Romans, temple moneylenders made loans by taking deposits and exchanging money. Archeology of this era in ancient China and India also proves usury. • Banking has existed since the first currency was coined, and the rich wanted a place where they could safely store their money. The ancient empire also needed a functional financial system to develop trade, distribute wealth and collect taxes. As it is today, banks had to play an important role in this.
  • 4. • Pre Independence Period (1786-1947) • The first bank in India was established in 1770 and was then known as "Hindustan Bank" in Calcutta, the capital of India. However, the bank closed in 1832 due to inactivity. • While there were over 600 registered banks in the country before independence, only a few survived. • During the period of British Indian rule, the East Indian Company established three banks, Bengal Bank, Bank of Bombay, and Madras Bank, which were called Presidential Banks. The three banks were merged into one bank in 1921 under the name "Imperial Bank of India".