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Sharing Your Successes

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Jessica Hipp
Jessica Hipp

The document provides strategies for public relations and promoting the successes of college access programs. It recommends identifying tangible successes like student accomplishments and program impacts. These successes should be shared through multiple channels like websites, newsletters, social media, and traditional media to reach different audiences. Using real stories, visuals, and statistics can help make successes more engaging. Promoting on social media also allows audiences to help tell the program's story. An integrated multi-channel approach is suggested to build awareness of the program's positive impacts.

TechnologyNews & Politics
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Sharing Your Successes Public Relations Strategies for College Access Programs NEOA Conference Friday, April 8, 2011
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where To Start: Strategy v. Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Good News Is You Probably Have Some Good News.
Where Do You Find Success? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Success ,[object Object]
Making Success Tangible ,[object Object],[object Object],70% of those lower income families who actively participate in community-based asset-building programs report that their children care more about academics after learning of the family’s commitment to college savings .
Making Success Tangible: Create a hierarchy of information ,[object Object],[object Object],[object Object]
Making Success Tangible: Consider Your Audience ,[object Object],[object Object],[object Object],[object Object]
Making Success Tangible: Consider Your Audience
Where to Promote Successes Your Website Newsletter Traditional Media: Newspapers & Radio
How-To: Your Website ,[object Object],[object Object],[object Object]
How-To: Newsletter ,[object Object],[object Object],[object Object],[object Object]
How-To: Traditional Media ,[object Object],[object Object],[object Object]
How-To: Traditional Media ,[object Object],[object Object],[object Object]
How-To: Traditional Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Going Social: Let Your Audience Help Tell The Story ,[object Object],[object Object]
Going Social: Let Your Audience Help Tell the Story ,[object Object]
How-To: Going Social ,[object Object]
How-To: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How-To: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How-To: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How-To: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How-To: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multi-Channel Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Sharing Your Successes

  • 1. Sharing Your Successes Public Relations Strategies for College Access Programs NEOA Conference Friday, April 8, 2011
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  • 4. The Good News Is You Probably Have Some Good News.
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  • 10. Making Success Tangible: Consider Your Audience
  • 11. Where to Promote Successes Your Website Newsletter Traditional Media: Newspapers & Radio
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