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Google Strategy 2012 !!! just a few tips !!

Google strategy 2012 !! just a few tips !!

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Google Strategy 2012 !!! just a few tips !!

  1. 1. Google 2012 strategy !! JUST A FEW TIPS !! NICE SURPRISE AT THE END….. • Check your linksThis goes for both internal and external links. Over time links can break, dueto the closure of websites, change of page address etc. By conducting a health checkof all of yoursites links and removing any that are broken, you can provide a better userexperience for visitors,and avoid any negative points from the search engines. • Plan a content marketing strategyIf you dont already do so, why not let 2012 be the year thatyou discover the benefits of content marketing? Think about what information andexpertise yourbusiness has that you can usefully share online. Creating articles, blog posts, reportsand otherforms of content can provide extra value to web users, and extra traffic and enhancedsearchvisibility for you. • Revamp the content on your website –With the launch of Googles Panda update earlier in 2011, the quality of your contentbecame even more important in 2012. Search engines areactively looking for content which is high quality and value for their users, so makesure thats what you give them. • Improve usability and web design-Another element of websites that search engines are getting more proficient atinterpreting is the ease of use of your website with regards to things like visualdesign and navigation. This will be more important than ever in 2012. Try to exploreyour site impartially, and ask if theres anything that you could do to make it easier touse and more enjoyable for users. • Keep an eye on SEO trends-The search engines are constantly evolving their approach to the web, so you shoulddo. Good SEO depends upon keeping abreast of any changes by the searchengines, interpreting them and then acting. Make sure youre aware of the latestchanges in 2012. • if you dont have an online store, you need to establish one ASAP • make sure that your website is optimized for mobileusers. With the proliferation of smartphones and tablets and the subsequent rise inbrowsing andbuying on mobile platforms, you simply cant afford to be behind the eight ball on thisone. • Content will remain king.
  2. 2. If Benjamin Franklin were alive today, hed undoubtedly put "good content" alongsidedeath and taxes on his shortlist of lifes certainties. Master the art of publishing greatcontent, and your business will grow.In an ever-changing online landscape, content will always be king. Even as thedelivery mechanisms constantly evolve (desktops, laptops, smartphones,tablets...whats next?), its content - not the platform through which its conveyed -that engages. Content is the catalyst that tears down the walls of communicationbetween your company and your customers. Its what transforms your brand from alogo to a living, breathing entity that human beings can relate to. Its what keepspeople coming back to your site time and time again. If you conquer only one area ofbusiness promotion in 2012, make sure its publishing top quality,original content thats invaluable to your customers. • Adding Video Can Improve Your Site RankingGoogles algorithm changes have affected many online businesses in 2011. Whilethese updateswere meant to improve the users experience, they resulted in loss of traffic (and lostrevenue) inmany cases. The Big 3 search engines (Google, Yahoo, and Bing) are now givinghigher rankingsto websites which include video content.If you want your site to rank well, you simply cannot afford to ignore adding thismedium to youronline offerings. Doing so can help you increase your traffic and page viewsdramatically. • Internet Users Like Watching VideosAnother good reason for adding videos to your website is that some people prefer towatch a videorather than scroll through one or more pages of text on your site. Offering informationin a videoformat is an easy way to convey your message to your site visitors and to keep themon yourwebsite longer. If youre looking for ways to make your site sticky, you will definitelywant toconsider adding one or a series of videos to your site. • Internet Users are More Likely to Share VideosNot only can adding video to your site make your own site sticky, but people whoview the videosare more likely to share them with other people they know. Think of this as apromotional tool foryour business. You can add tags with keywords to the video as well, which gives youanotheropportunity for content that search engine crawlers can index. • Videos Will Increase in PopularityThe online video market is a growing one, and this medium will be featured inapproximately 30%
  3. 3. of all online ads within the next five years, according to Borrell & Associates. If yourgoal is tocatch the wave of video marketing as it is building instead of after it has alreadycrested, youllwant to start adding videos to your site in 2012 and continue this strategy goingforward.Not only is using videos on your site an effective way for you to share informationwith your sitevisitors and potential buyers, but you will be establishing yourself and your businessas one which is a forward thinker and in step with the times. As a marketer, can youreally afford to miss out on any opportunity to interact with the potential buyer? Youreally cant, and you owe to yourself and your business to present information in away that buyers will find appealing.What you need to know about video in 2012 is that this medium is not going awayand that it is setto grow exponentially. You need to plan to add it to your website now so that you cancatch thewave and ride it to online business success! So enough said about that …… now I ask you to read the next section carefully !!! Google has been making MAJOR changes to their ranking algorithm over the last year specifically. In the year 2012, its going to be almost impossible to "luck" into ranking for keywords that send worthwhile traffic to your websites. If you dont know what Google wants right now and beyond, you can bet other websites are going to outrank you and take the traffic that you could have potentially gotten. Anyway, the purpose of this is to let you know about
  4. 4. 2 important things: 1. A free webinar that SEO Experts Brad & Matt Callen, andDori Friend are holding. Theyre going to be teaching exactly how Google is currently ranking websites, right now, in 2012. Who are Brad & Matt Callen, andDori Friend ? and what is SEOLINKMONSTER ? Click link below … you need media player ....VideosSEO Link Monster Review.mp4 Go here for details on the date and time its being held, which is only once, ever: 2. Youll also gonna notice on the page above that theyre releasing something called SEOlm (seolinkmonster) on Feb 7th.I know that those that will be there,for them there is a special surprise at the end of the webinar relating to SEO Link Monster, so be sure to look out for that. Thats all for now. I hope this ends you well and I hope youre able to listen in on the webinar. I can guarantee youll be glad you did. These guys know how to
  5. 5. teach and their free stuff is easily worth more than paid stuff others put out. Talk soon, Freddy