4. Truth 3:
No bait, no bites What am I forgetting
Not even a nibble!
Customer
5. Truth 4:
B2B needs to mimic B2C
ond )
iam ary!
a d sal Code a
to buy ths n app
How ee mon in 5 d
e us thr ays
(giv
6. Truth 5:
We share how we want to be seen
I love my new profile picture.
It barely even looks like me!
People share content that makes them look good