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Why Our Content SUCKS

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Why does so much web content SUCK? And how can we make it BETTER? To find out, we need to question our perspective about content.

Content isn't a feature.

It's not "lorem ipsum" text. It's not something you "bolt on" after design is done. It's not even design or code or even plain text. Instead, content is about brands, audiences, data, systems, processes and workflows. In short, great content is all about PEOPLE.

Which means that content is an EXPERIENCE. Once we understand that, we can get to work on making our content BETTER. Better for users, for businesses, for communities... for a Better Web!

Want to know more about the design and concept of these slides and how I got them to be featured as "Top Presentation of the Day" on Slideshare? See my post at http://www.jonathoncolman.org/2013/02/24/why-our-content-sucks/

Originally presented at the SearchFest conference by SEMpdx in Portland, Oregon on February 22, 2013.

You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/

Publicado en: Tecnología
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  • @jcolman Thanks Jonathon. I keep hearing Optimize, SEO, Keyword Research from industry folks... with little attention to creating a content experience. A film professor once told my class, "Make them laugh, make them cry, but make them do something!" I believe the emotional side still rings true.
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  • very cool
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  • You are awesome. It's very cool. Thanks a lot for sharing.
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Why Our Content SUCKS

  1. Image copyright © Gerard Van der Leun - flickr.com/photos/1000photosofnewyorkcity/5550289939
  2. Image copyright © Gerard Van der Leun - flickr.com/photos/1000photosofnewyorkcity/5550289939
  3. @ jcolmanImage copyright © Gerard Van der Leun - flickr.com/photos/1000photosofnewyorkcity/5550289939
  4. Image copyright © FrankRebelo - flickr.com/photos/frankrebelo/5778501895
  5. Image copyright © samsungtomorrow - flickr.com/photos/samsungtomorrow/7994364699
  6. NOTImage copyright © MousyBoyWithGlasses - flickr.com/photos/mousyboywithglasses/2202998943
  7. NOTImage copyright © byron.manley - flickr.com/photos/byronmanley/2881548977
  8. NOTImage copyright © The Associated Press – found via http://savagearts.files.wordpress.com/2012/09/ecce-homo.jpeg
  9. NOTImage copyright © Dmitry Baranovskiy – flickr.com/photos/dmitry-baranovskiy/2378867408
  10. NOTImage copyright © Basial - flickr.com/photos/basial/95865032
  11. NOTImage copyright © Basial - flickr.com/photos/basial/95865032
  12. NOTImage copyright © weary as water - flickr.com/photos/wearyaswater/169131100
  13. EXPERIENCE Image copyright © FlyingSinger - flickr.com/photos/flyingsinger/86898565
  14. THINK AGAINImage copyright © ky_olsen - flickr.com/photos/ky_olsen/5393230196
  15. Image copyright © MSH* - flickr.com/photos/69108241@N00/118040089
  16. Image copyright © LinkedIn Labs - http://inmaps.linkedinlabs.com/network
  17. Image copyright © sugree - flickr.com/photos/sugree/3024640027
  18. Image copyright © RuedisFotos - flickr.com/photos/ruedi/1120252256
  19. Image copyright © ‫ - דָּ נִיֵּאל‬flickr.com/photos/72706942@N00/5839546164
  20. Image copyright © emilylt - flickr.com/photos/empics/2846078511
  21. Image copyright © danielmoyle - flickr.com/photos/danmoyle/5634567317
  22. 10Image copyright © trindade.joao - flickr.com/photos/joao_trindade/6722746499/sizes/l/
  23. Image copyright © BoydJones - flickr.com/photos/boydjones/4404199406
  24. Image copyright © weslie.leung - flickr.com/photos/pixelbuilder/7181125178
  25. Image copyright © Corey Holms - flickr.com/photos/whinger/265155702
  26. Image copyright © -Jeffrey- - flickr.com/photos/jb912/6806757162
  27. Image copyright © BitHead - flickr.com/photos/bithead/33964654
  28. Image copyright © Mondelēz International and/or its affiliate(s) - wired.com/images_blogs/underwire/2013/02/Oreo-Dunk-in-the-Dark.jpg
  29. Image copyright © Twitter - wac.450f.edgecastcdn.net/80450F/q103albany.com/files/2013/02/1-McDonalds-BurgerKing-on-Twitter-1-copy.png
  30. Image copyright © contemplative imaging - flickr.com/photos/thomas-merton/3687690283
  31. Image copyright © kowitz - flickr.com/photos/kowitz/3542125914
  32. Image copyright © Sushicam - flickr.com/photos/sushicam/1332938787
  33. Image copyright © WheresWilson - flickr.com/photos/wilsonrm/5384828300
  34. Image copyright © rob.knight - flickr.com/photos/rknight/6145871749
  35. Image copyright © Vincent Boiteau - flickr.com/photos/2dogs_productions/247653528
  36. Image copyright © iconolith - flickr.com/photos/iconolith/4798008936
  37. Image copyright © imjustcreativ - flickr.com/photos/grahamsblog/8244560908
  38. Image copyright © || UggBoy♥UggGirl || PHOTO || WORLD || TRAVEL ||r - flickr.com/photos/uggboy/4392598097
  39. Image copyright © Cgehlen - flickr.com/photos/rumble1973/4238421559
  40. Image copyright © pasukaru76 - flickr.com/photos/pasukaru76/3707970970
  41. Image copyright © monteregina - flickr.com/photos/monteregina/3883572127
  42. Image copyright © xmacex - flickr.com/photos/xmacex/6821993974
  43. Image copyright © andercismo - flickr.com/photos/andercismo/2349098787
  44. Image copyright © Colin ZHU - flickr.com/photos/colinzhu/3734903848
  45. Image copyright © sukisuki - flickr.com/photos/sukisuki/3293817448
  46. Image copyright © Jeremy Brooks - flickr.com/photos/jeremybrooks/5415259072
  47. Image copyright © Flipboard - http://inside.flipboard.com/wp-content/uploads/2010/12/center_tiles1.png
  48. Image copyright © an untrained eye - flickr.com/photos/an_untrained_eye/6630719431
  49. Content strategyImage copyright © Chris Blakeley - flickr.com/photos/csb13/99969857
  50. Sound Too Complex?Image copyright © 2010 Brain Traffic - blog.braintraffic.com/2012/07/from-the-archive-brain-traffic-lands-the-quad/
  51. Image copyright © Erin Scime/DopeData - dopedata.com/2009/07/23/panel-on-the-content-life-cycle-at-razorfish/
  52. Image copyright © Skillset.org/Brain Traffic - blog.braintraffic.com/2010/01/behold-the-mighty-hive/
  53. ApproachImage copyright © Richard Ingram - richardingram.co.uk/2010/08/approaches-to-web-content-strategy/
  54. PlanningImage copyright © Richard Ingram - richardingram.co.uk/2010/08/approaches-to-web-content-strategy/
  55. EditorialImage copyright © Richard Ingram - richardingram.co.uk/2010/08/approaches-to-web-content-strategy/
  56. TechnicalImage copyright © Richard Ingram - richardingram.co.uk/2010/08/approaches-to-web-content-strategy/
  57. Tools
  58. Image copyright © Vandy CFT - flickr.com/photos/vandycft/8241708627
  59. Image copyright © ttcopley - flickr.com/photos/ttcopley/4790892219
  60. Image copyright © GenBug - flickr.com/photos/genbug/4309890987
  61. Image copyright © tsand - flickr.com/photos/tsand/6083420557
  62. Image copyright © litlnemo - flickr.com/photos/litlnemo/3296424414
  63. Image copyright © plums_deify - flickr.com/photos/10279741@N00/4851830784
  64. Image copyright © quinn.anya - flickr.com/photos/quinnanya/5402512007
  65. Image copyright © J.Zee - flickr.com/photos/65665751@N02/6283330151/sizes/l/
  66. Image copyright © kmichiels - flickr.com/photos/koertmichiels/1921493830
  67. Image copyright © ecstaticist - flickr.com/photos/ecstaticist/3423689554
  68. Image copyright © ecstaticist - flickr.com/photos/ecstaticist/3423689554
  69. Image copyright © Jonathon Colman - flickr.com/photos/jcolman/7557488700
  70. Image copyright © nataliej - flickr.com/photos/nataliejohnson/2776045330/sizes/l/
  71. @ jcolmanImage copyright © Gerard Van der Leun - flickr.com/photos/1000photosofnewyorkcity/5550289939

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