City and Colour

1. CITY AND COLOUR
Dallas Green

3. “I don’t have a lot of faith in myself, so it is hard for me to
have a lot of faith in something I have created,” Green
says. “But I’ve never been happier or prouder about
something that I have done.”
BA N D C I T Y A N D C O L O U R N A M E D I T T H AT
B E C AU S E H I S N A M E A N D DA L L A S A C I T Y
AND GREEN A COLOUR. HE IS A
C A N A D I A N A R T I S T T H AT I S W E L L K N OW N
F O R H I S A M A Z I N G S I N G E R TA L E N T

4. Social Media
H T T P S : / / T W I T T E R . C O M / C I T YA N D C O L O U R
H T T P : / / W W W. C I T Y A N D C O L O U R . C O M
H T T P : / / I N S T AG R A M . C O M / C I T YA N D C O L O U R _ O F F I C I A L /
H T T P S : / / M Y S PA C E . C O M / C I T YA N D C O L O U R
H T T P S : / / S O U N D C L O U D. C O M / C I T Y A N D C O L O U R

5. SOCIAL MEDIA
City and Colour is highly active in the social media world. They
are on instagram, all over facebook, very active on twitter, posting
their lastest tour shows and important events. You can find them
on myspace, and soundcloud. They are a very popular band that
expresses their music style through the social media world as well.
Just by looking at their instagram feed, you can visualize the type
of music genre they are. A mellow chill out band that just enjoys
the happiness of life.

6. COMMUNITY
The community around City and Colour is filled with all ages and all
gender. Anyone can relate to their music. Their fans are very engaged
in there content such as tweeting, following and liking pictures they
have posted. On instagram they have over 70,000 followers with
pictures containing over 7,000 likes on over 300 pictures

7. FIND YOUR AUDIENCE?
City and Colour has definitely found their audience.
They have been around since 2004 to present. They
have reached their audience by exposing their music
all around the world. Fans have fallen in love with
their music just like I have. They started locally in St.
Catharines and grew by expanding all over the world.
As the social content has adapted, Dallas Green and
his crew has done a fantastic job of keep up with the
generation.

8. POST MEANINGFUL,
SHARABLE CONTENT
Here is a picture that @cityandcolour posted on their twitter feed that engages
their followers and allows them to experience the things that the band gets to see.
It is a way to interact with your audience to show help them feel closer to you.

9. POST MEANINGFUL,
SHARABLE CONTENT
various NEW drink holders available at cityandcolour.com/store
Here is an instagram post about
availability of new products. It is a way
of showing the fans that they can
purchase the latest products along with
photos of recent tour updates,
interactive photos to share with the
world. The world can see that they re
normal Canadians just watching Team
Canada.

10. ENGAGE YOUR CURRENT
FANS .
Like stated in the previous two slides, City and Colour interactivly post
pictures and engages their audience. Along with that they also Tweet
out and ask the audience “what are you doing?” which gives them a
chance to tweet something back at them. They also spread the word
about other people such as #thelonelylife and encourages the fans to
watch as well.

11. CONTINUE THE SOCIAL
PUSH IRL. HAND OUT
SWAG . PUT UP FLYERS .
Dallas Green does a great job of
posting the spots he is playing at.
What I find cool about this band is
the fact that they use a site called
bandsintown which they tweet out
constantly which allows for you too
see where and when they play. You
can “track” the artist as well as state
whether you were at that venue or
not.

12. POST CONSISTENTLY
City and Colour is constantly keeping up to date with tour dates,
venue spots, the latest city they were at followed by pictures. City and
colour does a great job of interacting with their fans. They ask
questions, show fans what they do through pictures on a day they are
not playing a show, and keep things fun and energetic.
To check them out you can see them on twitter, facebook or their
personal webpage that gives you all their info.

13. That’s That!
City and Colour