Law Firms: How to 4x Your Google AdWords Campaign ROI

InnoVitae’sInnoVitae’s
Google AdWords LeadGoogle AdWords Lead
Generation System ForGeneration System For
LawyersLawyers
The Most Advanced & Result-Driven Revenue
Generating Service Available

- The #1 way to generate HIGH QUALITY
internet leads (that turn into clients) for
your law practice
What You’re About To Learn
Copyright 2016 – InnoVitae – All Rights Reserved

- The #1 way to generate HIGH QUALITY
internet leads (that turn into clients) for
your law practice
- How you can have these high quality
leads coming in the door in 48 hours or
less. (With just a couple hours of work!)

- How you can track your ROI down to the penny
so you have real and measurable results and so
you always know your EXACT cost per lead.

- How you can track your ROI down to the penny
so you have real and measurable results and so
you always know your EXACT cost per lead.
- How you can test this method on a very small
scale (literally for a couple hundred bucks) to
confirm it works… and then scale up MASSIVELY
once you see the results for yourself.

- The biggest mistakes that both lawyers and ad
agencies make when trying to have success with
this method of lead generation

- The biggest mistakes that both lawyers and ad
agencies make when trying to have success with
this method of lead generation
- Examples of actual ads and high converting lead
generation pages so you can see what they look
like!

- How to SPY on your competitors and find out
their best performing ads, keywords, landing
pages, and their ad spend budget
- How to use Facebook video advertising to
double or triple your results with proprietary
“click to call” technology

Write this down and think about this logically...
If your Law Practice was to be shut down
next week if you don’t get some new leads...
How would you go about generating new
leads (that turn into clients) for your
business FAST?
We’ll get back to this question in a moment...
First things first... Let’s cut through the hype
And get to the REAL Question at hand...

• 15-Year Systems Optimization Specialist
• Developed ANN’s to Optimize Processes
• Sold Software Company in 2007 for 10 Figures
• AdWords Consultant & Expert Since 2007
• SEO Consultant Since 2007
• Consulted for YouTube and Other Fortune 500
Companies
• Developed the AMG Social Media System
• Developed New SEO Program Using ANN’s
• Visit My Linked-In Profile For More Info
Who is Joseph Conroy?
Search Google for “Best SEO Video”

If your Law Practice was to be shut
down next week if you don’t get
some new leads...
How would you go about generating
new leads (that turn into clients) for
your business FAST?
So Let’s Get Back To The Million Dollar Question...

• Newspaper Ads (Outdated and go stale)
Let’s Look At What Many Lawyers Try...

• Billboards (Expensive and go stale)

• TV (VERY Expensive and low ROI)

• TV (VERY Expensive and low ROI)
• Radio (Outdated)
OR...

- Newspaper Ads
- Billboards
- TV
- Radio
- GOOGLE (Note: This is NOT about SEO or
Maps or Google Places)
QUESTION: What is the biggest difference
between Google and all the others?

In a moment I’m going to share with
you the #1 way to generate TONS of
high quality leads via Google &
Facebook in 1 week or less...
...And you’ll learn EXACTLY why many
Lawyers don’t succeed with it but how
you CAN (after you see what I’m about
to show you)
Generating Leads via Google

When a client is searching on Google...
they are a RED HOT lead that is
searching, finding, and calling YOU!
They have already taken an action and
are MUCH closer to becoming a client
than someone that you “Interrupt” with
advertising (like Billboard, TV, etc.)
Why Google Is KING

Why Lawyers Simply CAN’T Ignore Google
Anymore

Why Lawyers Simply CAN’T Ignore Google
Anymore
Facebook 2014 Ad Revenue: $ 12.84 Billion

•Facebook racked up $3.203 billion in
revenue with a $0.43 EPS in Q3 2014.
•Total user count grew 2.27 percent to
1.35 billion monthly users.
Facebook Advertising & Conversions
Are Improving Dramatically
Source: TechCrunch - http://techcrunch.com/2014/10/28/facebook-q3-2014/

•The social network counts 864 million
daily users and 703 million mobile daily
users.
•Facebook now has 456 million mobile-
only users, up 14.2 percent from 399
million last quarter to make up one-
third of Facebook’s user base.
Facebook Advertising & Conversions
Are Improving Dramatically
Source: TechCrunch - http://techcrunch.com/2014/10/28/facebook-q3-2014/

SEO is a good LONG-TERM investment,
but there is only 1 way to generate
HIGH QUALITY leads in less than 1
week, and be at the top of Google for
HUNDREDS of different keywords and
keyword variations...
The #1 Way To Generate High Quality Leads
(That Turn Into Clients) In 1 Week Or Less

Google Adwords is the greatest advertising
platform/channel EVER created (To Date)...
PPC = Pay-Per-Click
You ONLY pay when someone clicks on
your ad! Before this people used to charge
per impression which was AWFUL (Your
local news web sites still do!)
The Answer Is Google Adwords (Google’s
PPC Advertising Platform)

Ads 
Seo 
Ads 
Ads 

#1) No Landing Page or Awful Landing Page
Why Many Lawyers Don’t Have Success
With Google Adwords...

#2) Horrible Ads with low Click-through Rates

#2) Horrible Ads with low Click-through Rates
#3) Bad campaign setup

When I take on a client that is
already running Google Adwords, I
can often DOUBLE their conversion
just by creating a good high-
converting landing page.
A Good Landing Page Can INSTANTLY
Double Your Leads

Example Of A Real (And AWFUL)
Landing Page
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- Copyright 2016 – InnoVitae – All Rights Reserved

Local Business Landing Pages

And the best part is that when you have a high
Click-through Rate, your cost per click goes
down DRAMATICALLY..
GOOGLE REWARDS YOU FOR HAVING HIGH
CONVERTING ADS!
So if you double your Click-through Rate, not
only are you getting twice as many potential
leads, you’re also paying a lot less per click!
A High Converting Google Ad (High Click-through
Rate) Can Also Instantly Double Your Leads

Vs.
Good Ad vs. Bad Ad
A Good Ad Could Instantly DOUBLE Your Leads

10,000 Impressions
Normal Local Business:
1.5% CTR on Ad
5% Conversion on Landing Page
= 7.5 Leads
How you can get 4X:
3% CTR on Ad
10% Conversion on Landing Page
= 30 Leads
How We Get Great Results

If you don’t know which
keywords and which ads are
bringing you the most
CONVERSIONS then you are
flying blind!
Most Adwords Advertisers Are Flying Blind!

In Order To Accurately Know Your Cost
Per Conversion For Every Keyword And
Ad (So You Can See What Is Performing
And What Is Not And Fine Tune Your
Campaign Accordingly)...
You Must Have A DYNAMIC Conversion
Call Tracking System In Place.
The Answer Is DYNAMIC Conversion Call
Tracking...

Every Time Someone Clicks On Your Ad And
Gets Dropped On Your Landing Page – The
System Dynamically Inserts A Unique
Tracking Number On To Your Page...
(You Can Choose To Have Local Numbers Or
Toll Free Numbers)
How Does DYNAMIC Conversion
Call Tracking Work?

Then When Your Prospect Calls You Via
The Dynamically Inserted Phone Number
On Your Landing Page Or Web Site...
It Pushes Back Into Your Adwords Account
In REAL-TIME As A Conversion So You Can
See EXACTLY Which Keywords And Ads Are
Generating The Calls!!!
How Does DYNAMIC Conversion
Call Tracking Work?

You Will Soon Have Enough Data To
Know Which Keywords And Ads Are
Performing And You Can Pause The
One’s That Are Not Converting Well For
You!
And You Will No Longer Be Leaving
Money On The Table And Running
Inefficient Campaigns!
Now You Can Fine Tune Your Campaign And
DRAMATICALLY Increase Your ROI!

You MUST Be Tracking Phone Call
Conversions In Order To Know Your Cost
Per Conversion For Every Keyword & Ad
Keyword Paused -
$2,980 Spent &
ZERO Conversions
For This Keyword
$2,276 Spent &
9 Conversions
For This Keyword

With Call Conversion Tracking You Can Tell If Mobile Traffic
Is Profitable Or If You Are Throwing Your Money Away!
Then You Can Adjust Your Mobile Bid Accordingly

Testimonials / References
• “Our visibility rate went from 11 to 34% and we are getting very strong
leads and conversion rates. Joseph at InnoVitae is a SEO expert, very
proactive, takes initiative, and always give us just the right advice to push our
results to the next level”. - Dmitry Khodarenok
• “We've seen great results since their SEO work, with web traffic having
more than doubled in the last year, as well as a substantial increase in
organic search traffic. Our top 10 keywords increased in google by 348%!
and it has maintained at that level. Highly and unequivocally recommended!”
-Erin Oliver
• “Joe is a really smart individual who knows SEO and social media very well.”
-Alessandro Mastronardi
Go to Linked-In profile to read more: “Joseph Conroy Lead Generation”

Testimonials / References
• “It's important that I team up with someone that specializes in various
areas such as SEM, SEO and Video Marketing…What I appreciate most in
hiring Joseph for various projects is his continual efforts to optimize our sites.
He also finds ways to get the most out of your daily budget, instead of
spending hundreds of hours learning the entire system of SEM and Analytics
and then countless hours per month reviewing and optimizing my account, I
made the best decision of my career in hiring Joseph for various
assignments. Recommendation Well Deserved!!” -Eric Christopher Rush
• “Joe brings unmatched enthusiasm and energy to every engagement. He
exhibits a true investment in his clients and seeks to optimize every
opportunity for the client's benefit. In addition to a vast knowledge around
SEO marketing, Joe seeks to optimize all areas of marketing whether
PR, events, webinars, videos, etc. He is further guided by a genuine care
for people and a warm personality, allowing him to quickly ingratiate himself
to others. Joe brings the charisma and attitude that is so critical when
considering outside expertise.” -Kelley Brooks

Step 1: We will create a high
converting landing page for
you based on a proven high-
converting template that
consistently gets results for
Lawyers
Would You Like New High-Quality Leads
From Google?

Remember, a landing page could
double your conversion which
could literally “make or break”
your campaign. We create your
landing page based on a proven
high converting template.
From Google?

Step 2: We will do extensive
keyword research and setup a
Google Pay-Per-Click campaign
with multiple different ad groups
(each with different keyword
groupings and different ads)
From Google?

Step 3: Split-Test Multiple
Ads To Get You The Most
Leads And The Cheapest Cost
Per Click
From Google?

Step 4: Ongoing Testing, Tweaking,
And Optimization Of Your
Campaign To Continue To Increase
The Number Of Leads You Receive
And Lower Your Cost Per
Conversion / Lead
From Google?

#1) Someone that clicks on your
Google ad will call the phone
number on the landing page for
a free consultation
There Are 2 Ways You Receive The Leads

#2) If they don’t call, the prospect
may enter their information in the
form on the landing page for a free
consultation, and you will
immediately be emailed their
contact information.
There Are 2 Ways You Receive The Leads

Initial setup fee plus first 30 days of
managing the campaign: $1,900
First 30 days include:
Landing page copywriting and creation of your
landing page, keyword research, campaign setup,
ad writing and split testing multiple ads in each
ad group to find your winning ads, and managing
the entire campaign for the first 30 days.
Your Investment

After the first 30 days if you choose
to continue, the monthly
management fee is 20% of your
google ad spend with a minimum
monthly management fee of $995
per month
Your Investment

Keep in mind that if you are spending
more, it is only because you are
getting such great results that you
instruct me to raise your budget.
Which would mean that you are
getting lots of new clients and your
business is growing.
Your Investment

So as you can see our interests are
aligned here. The more new clients you
get, the more you will see the value
and want to re-invest. Thus I am
completely motivated to get you
extraordinary results. That is my goal.
Your Investment

If you are ready to get started or would
like to speak with me to get your
specific
questions answered, email me at
jconroy@innovitae.net or call me at
207-809-9075
Your Investment

First 10 Candidates to Sign Up Receive
• (1) 60 Second Review Commercial
• Professional Onsite Spokes Person
• Fully Branded & Optimized For Conversions
• Optimized YouTube Setup
• Social Media Syndication
• Same SEO System That Is Currently Out Performing DropBox
• Uses proprietary Neural Network Clustering System
• (1) Regional Press Release / month
• Position you as the local expert and celebrity
• Great for SEO & Referral Traffic
• 1,200 News and Media Sites + AMG
• (20) High-Value Keywords into our SEO program
• Same system That Is Currently Out Performing DropBox
• (1) “Medical” type professional & responsive Word Press theme
• Very clean and professional
• Includes our recommendation of plugins after 6 years of analysis
$ 500 / Month Value
$ 500 / Month Value
$ 100 Value
$ 1,000 / Month Value

• Website SEO Audit
• Provides overall analysis and recommendations; 30+ pages
• 35% discount on other InnoVitae services
• SEO
• Facebook Advertising
• Pinterest Advertising
• Social Media
• SMS Marketing
$ 250 Value
$ 2,350 Total Value
Being Where Your Clients Are (Facebook), and offering your services to
them increases your practice’s “patient retention rate”, which improves your
Patient Lifetime Customer Value(L.C.V.)

SEO Performance Snapshot

SEO Performance Snapshot – Linked-In

Interested? Want to Learn More?
We Are Seeking 10 Candidates
• We Are Seeking 10 Candidates To Work With Us.
• We Are Only Working With One Candidate Per Zip
Code Area.
• Please go here at complete this form :
http://innovitae.net/sign/.
• If You Are One of the First 10 In Your Industry We Will
Provide the Details of the Program to You.
• If You Are Not One of The First 10 For This Program. We
Will Put You On the Waiting List. We Should Be Able to
Get You Into The Program in About a Month’s Time.
• If You Are On The Waiting List, You May Want to
Consider Another Program We Have.

What You Will Receive by Joining the “Facebook
Click-to-Call Mobile Video Program
• Complete AdWords Mobile & Desktop Advertising System
• Campaign, Ad Sets, and Ads Setup, Manage & Optimize
• Custom Branded Video
• Keyword Research and Audience Demographic Analysis
• Multi-Ad Split Testing
• Call Tracking
• Monthly Regional Press Releases
• Written by National Press Writer
• Distributed to 1,200 News & Media Outlets
• Press Release “Pickups” Are Sent to “AMG” – 10k Social
• Includes Images, Video and Links Back to Your Website
• Lots of Referral Traffic Opportunity
• You Are Seen As The Authority

• (20) High-Value Local Keywords Optimization / Month
• Same System That Is Used to Out Rank Dropbox
• Weekly Ranking Reports
• Additional Source of Clients for You
• SEO Audit & Analysis of Your Website
• Same Audit Process Which is Used for Billion Dollar
Companies.
• Identify Server Issues & Bottle Necks
• Identify Google Rank-Crippling Issues
• Prioritized List of Actions to Take
• Some Websites See a 20% Increase in Traffic After
Implementing Recommendations

• (1) Mobile Ready Word Press Theme
• Top-Notch Design
• Most Editing and Design Can Be Done Without Coding
• Fully Responsive & Mobile Ready
• High Converting Landing Pages
• Websites Like These Have Increased Conversions by
35%
• Exclusive 35% Off On Any Other InnoVitae Services
• YouTube Advertising – Get 2,000 to 10,000 Geo-
Targeted Views , On Top Of Other Related & Non-
Related Videos Which Receive Millions of Organic
Searches & Views Each Month for $ 100.

• Exclusive 35% Off On Any Other InnoVitae Services (Cont’d)
• Pinterest Advertising – Complete campaign design,
setup, and optimization. 35% discount includes image
design(s), split testing.
• Google AdWords Advertising – Complete campaign
design, setup and optimization. Text and Images. After
analysis, will guarantee performance gains if you have an
existing account. Will provide 35% discount on high
converting landing page.
• Text Message Marketing – Complete setup of and
training on system. You will be able to send out text
messages to your clients – Great for filling in gaps in
appointment schedules with “flash” specials, or reducing
aged inventory.

• Exclusive 35% Off On Any Other InnoVitae Services (Cont’d)
• Automated Marketing System (AMS)
• Fully Customized Contact/Lead Management System
• Fully Customizable PBX Style Phone System
• Outbound Call Management System & Dialer
• Inbound and Outbound Call Recording & Tracking
• Automated Data Collection For Inbound Calls
• SMS Marketing System
• Automated SMS Data collection
• Mass Email Marketing System
The AMS system works great for handling leads coming from the
Facebook Click-to-Call Mobile Video Marketing program.
 The AMS system is also designed for automating “Lost Patient
Recovery” programs.

• (1) 60 Second Review Commercial
• Professional Onsite Spokes Person
• Fully Branded & Optimized For Conversions
• Optimized YouTube Setup
• Social Media Syndication
• Same SEO System That Is Currently Out Performing DropBox
• (1) Regional Press Release / month
• Position you as the local expert and celebrity
• Great for SEO & Referral Traffic
• 1,200 News and Media Sites + AMG
• (20) High-Value Keywords into our SEO program
• Same system That Is Currently Out Performing DropBox
• (1) “Legal” type professional & responsive Word Press theme
• Very clean and professional
• Includes our recommendation of plugins after 6 years of analysis
$ 500 / Month Value
$ 500 / Month Value
$ 100 Value
$ 1,000 / Month Value

InnoVitae FB Mobile Ads Guarantee
• Anytime during the first 7 days of the service if
any refund you request will be 100% refunded.
• After the first 7 days and prior to the 30th
day
(from date of payment), you will receive a $ 1,000
refund.
• After the first 10 days we will have financially committed /
delivered the (a) 60 Second Review Commercial & (b) Regional
Press Release.
• After the first 30 days, the service is provided
month-to-month, and you can cancel anytime.
• You get to keep all the 60 Second Review Commercials & Press
Releases
• If you cancel mid-month, and have prepaid, we will refund the
prepaid amount.

Sign-Up Now – 10 Candidates Max.
• Please go here at complete this form :
http://innovitae.net/sign/.
• If you have questions email me (Joe) directly:
jconroy11@gmail.com

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