Presentation on Innovation and Knowledge Networks during the 12th IFIP Working Conference on VIRTUAL ENTERPRISES @ FIA, São Paulo, Brazil

1. PRO-VE Conference
Collaborative Networks
Innovation and Knowledge Management
for Collaborative Networks.
José Cláudio Terra
Fundação Instituto de Administração
São Paulo, August 18th, 2011

2. How companies are organizing their innovation and
knowledge management for collaborative networks?

3. Two Complimentary approaches
1. Company-led formal innovation networks
2. Innovation 2.0 – Internet markets

4. Two Complimentary approaches
1. Company-led formal innovation networks
2. Innovation 2.0 – Internet markets

5. Source: Época Magazine

6. Benchmark Study: “Best Practices in Open Innovation
Systems”: Participating Companies
Brazil
Global
© TerraForum

7. Best Practices in Open Innovation Systems (OIS)
“ Philips established partnerships all over the innovation
stages, from basic research to commercialization.
Besides, developed a technology park in Eindhoven that
became worldwide renowned that was capable to attract
the strategic competencies to the company.
Philips High Tech Campus offers infrastructure for their
partners, e.g.: suppliers, consultants, patents office, venture
capitalists, governmental research organizations, research
specialists.
It also offers paid services, such: offices for rental,
incubation and laboratories.
© TerraForum

8. High Tech Campus, a new concept on Open
Innovation System
• Modern technology park
• More than €500M in investments;
• Technology-based startups incubation
• The design stimulates and forces collaboration
between partners
• Close to universities
• “Research Hotel” concept
© TerraForum

9. Best Practices in Open Innovation Systems (OIS)
Philips High Tech Campus (Eindhoven)
© TerraForum

10. Companies are creating their own Open Innovation
Systems, that are composed by...
Processes Partners´ Network
and Governance relationship
Open
Innovation
System
Organizational
Infrastructure structure
© TerraForum

11. “Best Practices in Open Innovation Systems”: Context
• TerraForum led a national and international research about tecnological innovation systems, with
the purpose of evaluating how companies structure their open innovation activities.
• For this purpose, it was used the Four Dimensions Model, developed by TerraForum, which
includes the four pillars for management of technological innovation systems .
• Open Innovation Objectives • Infrastructure
• Open Innovation focus and Support and • Business and Services Support
strategy Strategy • Partners and Network Management
•
Services
System’s Location • Encouragement to Collaboration
• Partner Network composition • Governance and Organizational
• Partner role Structure
• Partner Relationship Relational Organizational • System’s Marketing
• Intelectual Property • Open Innovation Processes
© TerraForum

12. The Maturity Model
• The repport result showed different practices adopted concerning open innovation around the
world.
• Based on these results, TerraForum developed an Open Innovation Maturity Model, which is
composed by four distinct levels:
World Class
Advanced
Explorers
Beginners
© TerraForum

13. Strategic Dimension
Dimension Beginners Explorers Advanced World Class
• Innovation is • Innovation is part • Growth strategy • Aspire to be world leader in
not seen as of the strategic based on innovation innovation
strategic direction
• Participate in the • System’s exclusive strategy
• Partnerships for • Some radical entire innovation
incremental innovations value chain. • Partnerships in the entire
innovations R&D&I process ;
• Focus in Research • Close to the world
• Historical and Development centers of • Open innovation system
Strategic location. technological with specific locus.
• Close to knowledge.
Universities
© TerraForum

14. Relational Dimension
Dimension Beginners Explorers Advanced World Class
• Few partners • Larger number of • Global partnership • Partnerships for network
partners and networks support
• Partners for the bigger diversity.
development • Relationships • Leadership in programs for
phases • Partners for beyond mere national and international
research, contracts. research
• No formal development and
policies on testing. • Partners part of all
Intelectual R&D&I and • Strategic partnerships
Relational Property • Creation of basic commercialization globally
intelectual phases.
properties • Intelectual Property as a
policies. • Comprehensive IP source of value creation.
Policies
© TerraForum

15. Support and Services Dimension
Dimension Beginners Explorers Advanced World Class
• Few services or • Infrastructure and • Support to innovation • Seeks to create local
support infra- equipments sharing management services innovation systems, with
structure to the exclusive infrastructure,
partner • Collaboration not • Invest on the partner,, Research support services,
specifically acquire companies and general services management
• No specific stimulated. technologies, perform
partner training. spin-offs, joint- • Exclusive management with
• Some mecanisms ventures and other the purpose of constantly
• No formal focused on partner strategic alliances. increase the system strength.
Support and mecanisms attraction, Manage individual
focused on development or • Support for relationships and the partner
Services
partner evaluation. collaboration among network.
attraction, partners.
development or • Seeks to attract a variety of
evaluation. partnerships and invests in the
development of the partners
• No support for
collaboration • Support for collaboration
among partners.
© TerraForum

16. Organizational Dimension
Dimension Beginners Explorers Advanced World Class
• The R&D&I is • Funcional areas • Physical structures • Physical structures appear as
part of the with dedicated exclusive for P&D&I systems of Technological
organization and teams to R&D&I. separated from the Innovation, separated from
is scattered leader company. the company’s business as
among • Governance: middle usual.
functional areas. management and • Formal areas
regular committees. dedicated to • Outsourcing of the physical
• No exclusive innovation with high structure management
functional • Management with degree of autonomy
structures low degree of in the decision- • Governance with
Organizational focused on open autonomy making. participation of parners and
innovation external entities
• Actions in the early • Brand strengthening
• No marketing stages focused on • Dedicated structures to the
iniciatives brand system’s institutional
strengthening relationship.
• Specific formal processes and
tools
• Branding
© TerraForum

17. Two Complimentary approaches
1. Company-led formal innovation networks
2. Innovation 2.0 – Internet markets

18. Innovation 2.0 Value Chain
Competitive Ideas Tests and Commercialization
R&D&E
Intelligence and Insights Prototypes and Scaling Up
• Prediction • Ideas • Investment • Lead-users • Technology
• Opinions • Contests • Co-development opinion Commercialization
• Trends • Technologies • Specific Solutions • Pilot Plans • Viral marketing
• Technology transfers • Mass Feedback
Web 2.0
Clients, Universities, Research Centers,
Suppliers, Partners and Competitors
© TerraForum

19. Innovation 2.0 Value Chain
Competitive Ideas Tests and Commercialization
R&D&E
Intelligence and Insights Prototypes and Scaling Up
© TerraForum

20. Innovation 2.0 Formats
Market
Format / Leadership
Companies
© TerraForum

21. Innovation 2.0 Formats
Collaboration / Thematic Drive
Without Collaboration With Collaboration
Market
Format / Leadership
Companies
© TerraForum

22. Innovation 2.0 Formats
Collaboration / Thematic Drive
Without Collaboration With Collaboration
Any Theme Specific Themes Any Theme Specific Themes
Market
Format / Leadership
Companies
© TerraForum

23. Innovation 2.0 Formats
Collaboration / Thematic Drive
Without Collaboration With Collaboration
Any Theme Specific Themes Any Theme Specific Themes
Market
Format / Leadership
Companies
© TerraForum

24. Final Considerations

25. Key Factors for Innovation and Knowledge
Management Collaborative Networks
Clearly Defined
Support and IP policies Organizational
Services for Structure and
Partners Governance
Strong Relation Infrastructure
Network and location
Adequate
Partners Funding
Collaborative Stakeholders
Culture Support
Open Processes and
Strategic Innovation KPIs for
Alignment Innovation
System Mgmt
© TerraForum

26. Key Factors for Innovation and Knowledge
Management Collaborative Networks
Clearly Defined
Support and IP policies Organizational
Services for Structure and
Partners Governance
Strong Relation Infrastructure
Network and location
Adequate
Partners Funding
Worldview
Collaborative Stakeholders
Culture Support
Open Processes and
Strategic Innovation KPIs for
Alignment Innovation
System Mgmt
© TerraForum

27. Key Factors for Innovation and Knowledge
Management Collaborative Networks
Clearly Defined
Support and IP policies Organizational
Services for Structure and
Partners Governance
Strong Relation Infrastructure
Network and location
Adequate
Worldview
Partners
+ Funding
Collaborative
Culture Active Management Stakeholders
Support
Open Processes and
Strategic Innovation KPIs for
Alignment Innovation
System Mgmt
© TerraForum

28. Thank you!
José Cláudio Terra
Twitter: @claudioterra
www.slideshare.net/jcterra
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