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CRUSH IT!
  Why NOW Is The Time To Cash In Your Passion.

                                                  a book by Gary Vaynerchuk




by hans@zerocontent.nl or @jcvangent on twitter
read more from me at http://jcvangent.com/
GETTING STARTED
“Any business which doesn’t embrace
 social media will be dead on their feet
        over the next few years.”
In 20 steps towards building
  your own personal brand..
..or a way to start your
     business online
1.
     Identify your core passion
2.

Make sure you can come up with
  a list of at least fifty excellent
     blog topics on the subject.
3.
  You must be able to answer Yes to
       the following two questions
(1)   Am I sure my passion is what I think it is?
(2)   Can I talk about it in a more authoritative and
      compelling way than anyone else?
4.

     Name your personal brand.
5.



     Buy your own name as a web
        address (domain) in .com
6.


Choose a format (medium) that suits
 your personal style (audio, video or
                             written).
7.
 Start a WordPress or Tumblr account
8.


          Hire a designer
     (be choosy and hire a great one)
9.

Include a Facebook Connect link, Call-to-
Action buttons, Share functions, and a
button that invites people to do business
with you in a prominent place on your
blog
10.


   Create a facebook fan page
  (link from your personal page to your fan page)
11.


      Sign up for an automatic
           distribution service
  (use something like ping.fm for easy posting)
12.


      Post your content
13.



  Start creating a community
14.
Use Twitter Search
(search.twitter.com) to find as
many people as possible
talking about your topic, and
communicate with them.
15.

 Use blogsearch.google.com to
       find more blogs that are
       relevant to your subject
16.

 Join as many active Facebook
 fan pages and groups relating
         to your topic possible.
17.


  “Repeat steps 12 through 16
   over and over and over and
              over and over!”
18.



      Do it again…
19.
      And again…
20.
 When you feel your personal brand
 has gained sufficient attention and
    stickiness, start reaching out to
         advertisers and monetizing
One final thing…

go to www.crushitbook.com
  buy the book and read it..
CRUSH IT!
  Why NOW Is The Time To Cash In Your Passion.

                                                  a book by Gary Vaynerchuk




by hans@zerocontent.nl or @jcvangent on twitter
read more from me at http://jcvangent.com/

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Crush It, why now is the time to cash in on your passion by Gary Vaynerchuk

  • 1. CRUSH IT! Why NOW Is The Time To Cash In Your Passion. a book by Gary Vaynerchuk by hans@zerocontent.nl or @jcvangent on twitter read more from me at http://jcvangent.com/
  • 3. “Any business which doesn’t embrace social media will be dead on their feet over the next few years.”
  • 4. In 20 steps towards building your own personal brand..
  • 5. ..or a way to start your business online
  • 6. 1. Identify your core passion
  • 7. 2. Make sure you can come up with a list of at least fifty excellent blog topics on the subject.
  • 8. 3. You must be able to answer Yes to the following two questions (1) Am I sure my passion is what I think it is? (2) Can I talk about it in a more authoritative and compelling way than anyone else?
  • 9. 4. Name your personal brand.
  • 10. 5. Buy your own name as a web address (domain) in .com
  • 11. 6. Choose a format (medium) that suits your personal style (audio, video or written).
  • 12. 7. Start a WordPress or Tumblr account
  • 13. 8. Hire a designer (be choosy and hire a great one)
  • 14. 9. Include a Facebook Connect link, Call-to- Action buttons, Share functions, and a button that invites people to do business with you in a prominent place on your blog
  • 15. 10. Create a facebook fan page (link from your personal page to your fan page)
  • 16. 11. Sign up for an automatic distribution service (use something like ping.fm for easy posting)
  • 17. 12. Post your content
  • 18. 13. Start creating a community
  • 19. 14. Use Twitter Search (search.twitter.com) to find as many people as possible talking about your topic, and communicate with them.
  • 20. 15. Use blogsearch.google.com to find more blogs that are relevant to your subject
  • 21. 16. Join as many active Facebook fan pages and groups relating to your topic possible.
  • 22. 17. “Repeat steps 12 through 16 over and over and over and over and over!”
  • 23. 18. Do it again…
  • 24. 19. And again…
  • 25. 20. When you feel your personal brand has gained sufficient attention and stickiness, start reaching out to advertisers and monetizing
  • 26. One final thing… go to www.crushitbook.com buy the book and read it..
  • 27. CRUSH IT! Why NOW Is The Time To Cash In Your Passion. a book by Gary Vaynerchuk by hans@zerocontent.nl or @jcvangent on twitter read more from me at http://jcvangent.com/