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John Vaughan resume (2013)
1. John Vaughan
115 Minnehaha Blvd, Lake Hiawatha, NJ 07034 website: http://www.jcvtcs.com
Voice: 973.265.4684 email: jcvaughan@jcvtcs.com
1
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Summary
Seasoned Senior Interactive Architect and Lead of User Experience Design, Usability, and
Documentation teams at Fortune 500 companies. Very strong financial, transactional and
workflow. Implement user experience process in design, teams, and enterprise. Creative and
insightful, with excellent analytical and communication skills. Called upon to mentor, integrate,
articulate and motivate across disciplines.
I offer a unique combination of business understanding, technical acumen, creative talent and
strategic insight. Adaptable, innovative and insightful, I "hit the ground running" and excel in a
challenging environment.
Skills Prototyping & Modeling, Information Architecture, Process (Agile), Mobile, Social,
Best Practices, human factors, GUI design, business requirements, workflow, customer
centricity, templates, stylesheets, look & feel, behaviors, heuristics, style guides,
preferences, profiles, training, responsive design, content strategy, storyboarding, online
help, site evaluation, accessibility
Software &
Platforms
HTML5, CSS3, Stylesheets, SharePoint, jQuery, DreamWeaver, Fireworks, Photoshop,
MS Word templates, Javascript, XML, dotNET, ASP, JSP, JSF, PowerPoint, MindJet,
MicroStrategy, UNIX shell, Visual Basic
Domain Experience
Here’s a snapshot overview of the market areas
I tend to work in and the type of work I do:
Click on it to pop up a window that allows you to
tour my online portfolio by topic.
2. John Vaughan
115 Minnehaha Blvd, Lake Hiawatha, NJ 07034 website: http://www.jcvtcs.com
Voice: 973.265.4684 email: jcvaughan@jcvtcs.com
2
Professional Experience
Solutions: In virtually every engagement, I provide the following range of tools & services as a
Senior User Experience Design Practitioner:
Evaluation & needs assessment, business requirements, content inventory, “best practices”,
design specifications, stakeholder liaison (business, technical, marketing), prototype site modeling,
navigation & structure, user assistance, wireframes, templates, personas, style guides
Recent Projects
Jul 2013
Feb 2014
HP Curran Appraisals
Workflow and process-oriented redesign of customer-facing B2C service. Focus on:
customer acquisition (“turning visitors into clients”), client project management, and online
payment. Biggest challenge: HP Curran actually services two very different business
audiences – Arts & Antiques and “Building Deconstruction”.
May 2013
Jul 2013
MuayThai Chinnarach
This Thai kickboxing martial arts (“the Art of Eight Limbs”) training camp website really
needed a makeover. Edited their collateral, reorganized it, and re-skinned it, adding mobile
capability. (Work in Progress)
Sep 2012
Feb 2013
Karmak
Usability analysis and design for a suite of business solution products oriented to the
commercial transportation (trucking) industry. In-depth customer engagement, codify and
implement “best practices” in documentation and process templates, solutions for migration
of product design across platforms.
Jul 2012
Aug 2012
NBC Universal
NBC TVROCS is a "heavy lifting" workflow application used for analyzing Nielsen market
data. Challenges: Very complex, workflow-oriented and largely undocumented, confusing
and cumbersome UI. Solutions: High-level redesign involving reorganization and layout of
existing functionality with an eye towards usage, styling, best practices.
Dec 2011
Feb 2012
Grey Group - Pradaxa
Lead UX for their pharma client Pradaxa. UX analysis, design recommendations, and
demosite solution models for legacy website, mobile site, unbranded site, and co-pay
calculator. Content strategy (audience themes and acquisition paths), integration of social
networking, and design solutions for targeted “caring influencer” microsite.
3. John Vaughan
115 Minnehaha Blvd, Lake Hiawatha, NJ 07034 website: http://www.jcvtcs.com
Voice: 973.265.4684 email: jcvaughan@jcvtcs.com
3
Sep 2011
Nov 2011
Informa Investment Solutions
UX, Information Architecture & UI design and branded packaging of Informa's wealth
management product suite, which are marketed as "white label" services to Blue Chip
financial clients. Target Deliverable: Clickable prototype DemoSite, integration of Informa’s
brand styling, implement “best practices” standards, improve usability.
Jun 2011
Jul 2011
United Healthcare
Guide content strategy in redesigning Employer, Broker and Member websites. UX
leadership, templates, and techniques: Content Inventory, Heuristic Analysis, Taxonomy,
Solutions Matrix and Staff Mentoring.
Mar 2011
May 2011
KPMG
Perform a “CSS Cleanup” on KPMG’s existing public site, with a focus on information
architecture, best practices, accessibility standards, clear terminology, removing redundant
code, integration with SharePoint, and good process.
Feb 2011
Mar 2011
Lead-Free Kids
Merkley +Partners asked us to guide their redesign this public-facing self-service health
site, a partnership between the EPA and the Ad Council. We simplified the UI, targeted
the audience, social networking edge, and focused on immediate “calls to action”.
Clients 2007 - 2010
5 mo Information Builders customer-facing Template and Customizable Styling System
5 mo Chubb Insurance enterprise workflow and portal integration
4 mo Bell Labs (Alcatel) enterprise-oriented social networking and collaboration
2 mo Ingersoll-Rand enterprise-wide intranets based on SharePoint
2 mo Queens College Migrate institutional website to SharePoint
1 mo Mercedes-Benz customer-centric sales support for "point of sale"
2 mo Sealed Air portaled B2B and B2C site
8 mo US Military Academy West Point university library website
6 mo Allied North America national corporate intranet on SharePoint
1 mo Cap Gemini Content Strategy solutions & modeling
3 mo The Hartford wealth management for high net worth audience
3 mo Prudential Insurance new private label product, point of sale
2 mo Advertising Database advertising contact management
4. John Vaughan
115 Minnehaha Blvd, Lake Hiawatha, NJ 07034 website: http://www.jcvtcs.com
Voice: 973.265.4684 email: jcvaughan@jcvtcs.com
4
Clients 1998 - 2006
SCANA
Business Edge
Solutions
Conchango
ABN-AMRO
The NIA Group
Schoolnet
Standard & Poors
Credit Suisse
Bunge Global Markets
Kyocera/Mita
City of New York
Deutsche Bank
Ernst & Young
BT&R
PostalWorks
AT&T Labs
Sumitomo Bank
CD-Now
NBC Market Research
NAA / ESA
Staff Positions
Dec 2001
Jul 2002
Staff: Morgan Stanley Equity Research, Lead Interface Design
Usability champion and interaction design architect for flagship Equity ResearchLink client-
facing equity research website. Liaise to Business Unit. Enterprise-wide standards.
Jan 2000
Feb 2001
Staff: Immersant (Bowne), Senior Interactive Architect
Lead "human factors" expert, usability analyst and interaction designer at this corporate-
oriented internet service bureau design shop. Attract and satisfy corporate clients.
May 1997
Jan 1998
Staff: Dow Jones Markets, Interface & Documentation Manager
Supervised user experience and documentation practice for e-commerce Transactions
Development Group (TDG). Primary client contact in developing all aspects of UI design.
Feb 1994
Jan 1997
Staff: Instinet (Reuters), Lead Information Architect
UX Design expert for the Order Management System (OMS), online stock trading and
portfolio management and software development groups across the enterprise, oversaw
compliance with Reuters performance standards, implemented enterprise-wide Intranet.
Established and successfully operated The Communication Studio Inc one of the first user
interface design / usability service bureaus in the country. Some of my early clients:
AT&T, Autozone, Bank of America, BBDO, Booz-Allen & Hamilton, Chase, Citibank, CSPI, Dun & Bradstreet,
IBM, IBM Marketing, Indiana University, Information Industry Assoc., NBC, Nynex, Pacific Bell, Prime Computer,
Sony Corporation, Texas Instruments, Telerate SportsTicker, WETA
5. John Vaughan
115 Minnehaha Blvd, Lake Hiawatha, NJ 07034 website: http://www.jcvtcs.com
Voice: 973.265.4684 email: jcvaughan@jcvtcs.com
5
Education
New York University Master's degree in Interactive Telecommunications Program Scholarship;
one of first graduates of the program
MIT Technical courses in animation and video; active with the Media Lab
Boston University Master's degree in Educational Media / Instructional TV Residency at
WGBH New Video Workshop; educational merit scholarship
Tufts University BA in History : Projects in video, media, and communications; self-directed
studies in light & color; Naval ROTC and work scholarships
State Art School Oslo, Norway : Courses in graphic arts, sculpture and color theory