1. PERSPECTIVE

2. PERSPECTIVE

4. “We need to invent Digital Native methodologies for all subjects, at all levels, using our
students to guide us. The process has already begun – A frequent objection I hear from
Digital Immigrant educators is this approach won’t work for my subject. Nonsense. This
is just rationalization and lack of imagination. In my talks I now include thought
experiments where I invite professors and teachers to suggest a subject or topic, and I
attempt– on the spot – to invent a Digital Native method for learning it.
-Marc Prensky, 2005

5. USING
For Sharing and Promotion of Student Work
Joey Watson, College of Music & Dramatic Arts

6. USING
For Sharing and Promotion of Student Work
Joey Watson, College of Music & Dramatic Arts

7. CONTEXT

8. CONTEXT
1948 ABC 3rd network to broadcast

9. CONTEXT
1948 ABC 3rd network to broadcast
2010-1948= 62 yrs of broadcasting

10. CONTEXT
1948 ABC 3rd network to broadcast
2010-1948= 62 yrs of broadcasting
3 networks x 62yrs x 365 days a yr x 24hrs a day=

11. CONTEXT
1948 ABC 3rd network to broadcast
2010-1948= 62 yrs of broadcasting
3 networks x 62yrs x 365 days a yr x 24hrs a day=
Over 2 million hrs of broadcasting

12. CONTEXT
1948 ABC 3rd network to broadcast
2010-1948= 62 yrs of broadcasting
3 networks x 62yrs x 365 days a yr x 24hrs a day=
Over 2 million hrs of broadcasting
YouTube produced more in the past 6 months

13. CONTENT
• Candid moments
• Performances/Presentations
• Clips (music, movies, sports, etc)
• Mashups
• Video Blogs

14. CHARACTERISTICS
• Can be private or public
• Limited to 10 minutes or 100MB
• Sharing: tagged, embedded, user-generated filtering through
alternate sites
• Ease, free

15. APPLICATION
• Mashups/Viral/Exposure
• Feedback tool (private collaboration)
• Cultural artifact/identity/participation
• Innovative/creative use (course specific)

16. VIRAL/MASHUP
• Integrating sources to create new meaning
• Widely public and shared
• Copyright issues

17. MASHUP

18. MASHUP

19. COPYRIGHT ISSUES

20. COPYRIGHT ISSUES
“The new generation of digital natives are
manipulating content online as a form of
expression...the democratization of the
Internet has facilitated a remix culture, where
people are not passive recipients but active
creators”
-Linda Wong, Georgetown Law

21. MASHUPS/VIRALS
• Copyright, Derivative, Fair Use
• Purpose/character and market effect

22. BUSINESS WEEK MAY 19, 2010

23. BUSINESS WEEK MAY 19, 2010
Creative Leaders Who Can:

24. BUSINESS WEEK MAY 19, 2010
Creative Leaders Who Can:
• Disrupt the Status Quo
• Disrupt existing business models
• Disrupt organizational paralysis

25. VIRALS

26. VIRALS

27. FEEDBACK
• Privacy
• Free, shared to invited sources
• Opportunities for peer-to-peer (outside of class)
• Team Projects, staged of collaboration, documentation
• Video annotation tool

28. Recorded Presentations

29. Recorded Presentations

30. INNOVATION
• Course trailers/viral video syllabi
• Anthropological/sociological/ethnographic use
• Other course specific experiments

31. CLASS TRAILERS

32. CLASS TRAILERS

34. DIGITAL ETHNOGRAPHY

35. DIGITAL ETHNOGRAPHY

38. THE NEXT STEP
• How can it work for you?