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CREATIVITY
CREATIVITY
INNOVATION
INTREPRENEURSHIP
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Creativity #- Art
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Creativity is part of the process of
producing Art…
… as it is part of the process of
producing
many other things…
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Creativity is the Process
of Having Original Ideas with
Value
(Sir Ken
Robinson)
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Creativity #- Talent
Creativity => Process
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Creativity is nota talent
It is a way of operating
(John
Cleese)
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Creativity as a Process
Systematic Creativity
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!"#$%&'()
DESIGN
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107 MBA creativity intro - class slides 1.pptx

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  • 3. =2;+* F P HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M !;<=0>?>0@* >AAB?=0>BA 3 <A0;<5;<A<C;DE>5 CREATIVITY CREATIVITY INNOVATION INTREPRENEURSHIP
  • 4. =2;+* F QHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M !;<=0>?>0@ Creativity #- Art
  • 5. =2;+* F R HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M !;<=0>?>0@
  • 6. =2;+* F S HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M !;<=0>?>0@ Creativity is part of the process of producing Art… … as it is part of the process of producing many other things…
  • 7. =2;+* F T HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M !;<=0>?>0@
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  • 9. =2;+* F V HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M !;<=0>?>0@ Creativity is the Process of Having Original Ideas with Value (Sir Ken Robinson)
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  • 11. =2;+* F W WHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M !;<=0>?>0@ Creativity #- Talent Creativity => Process
  • 12. =2;+* F W GHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M !;<=0>?>0@ 9 31!: "* ! 0$9#/())) F69$/ G#&'/ 4C@ 0E< =;0>D0 AB0 0E< =;0HHH @Y?IHH...)%1#;"+)1$,H+$1HWWXVXTGSRHZ$2!:[*8;:[]^C[GXWG
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  • 20. =2;+* F GXHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M !;<=0>?>0@ G$(#"$901'/2'/. '- =:6K( ^@;:a d'3%;+* 3@*K$c +;%1!#+;:/ 3@*$"8;$'% <%* ;:%?;#!7$: !:+ ;,!/;:!7$: 3$ %$28* ?#$"2*,% "4 2$$a;:/ !3 3@*, 5#$, ':*c?*13*+ ?*#%?*178*% O#$8$1!7$: $5 : * . ?!#3:*#%
  • 21. =2;+* F G WHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M !;<=0>?>0@ Creativity is nota talent It is a way of operating (John Cleese)
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  • 28. =2;+* F GUHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M !;<=0>?>0@ B5<A W V!GBD< Y6J# C11$#+;:/ 3$ 62**%*A. * :**+ 3$ "* ;: 3@*6Q#/ S6J# .@*: ?$:+*#;:/ ! ?#$"2*, m "'3n m $:1* . * 1$,* ' ? .;3@ ! %$2'7$:A . * ,'%3 3@*: %.;31@3$ 3@*I96-#J S6J# 3$ ;,?2*,*:3 ;3) d:1* .*g8* , ! + * ! +*1;%;$:A . * !#* $:24 *o1;*:3 ;5. * /$ 3@#$'/@.;3@ ;3+*1;%;8*24A':+;%3#!13*+ "4 +$'"3% !"$'3 ;3%1$##*13:*%%)
  • 29. =2;+* F GVHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M !;<=0>?>0@
  • 30. =2;+* F PX HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M !;<=0>?>0@ BQ#/ Y6J# ?D !96-# Y6J# ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ !"#$%&# ?D ;$%6/$9 ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ =/$9)%I$9 ?D >/(K'%&# ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ !"'%I$9 01'/2'/. ?D !"#$%&# 01'/2'/.
  • 31. =2;+* F P WHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M !;<=0>?>0@
  • 32. =2;+* F PG HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M &/,6( <%0. W ) Z$ d:[;:* 3$ 3@*p*"%;3*I @Y?IHH"#!;:3*%3)%$,,*#[%$,,*#)1$,H*:H W ) ^!a* W X,;:'3*% 3$ j:;%@ 3@*^*%3 G) D*?$#3 "!1a 3$ 3@*9:%3#'13$# P) ` * j : * ^*!,% $5QHR,*,"*#% "!%*+ $: 3@*#*%'23% <[#"I'-# >AAB?=0>BA
  • 33. =2;+* F PP HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M !;<=0>?>0@ Creativity as a Process Systematic Creativity
  • 34. =2;+* F PQHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M !"#$%&'() DESIGN Thinkin g
  • 35. =2;+* F PR HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF >/("6JKI#J '/ MN]^ K4 O*3*#D$.*A O#$5*%%$#!3 3@* q!#8!#+ Z#!+'!3* =1@$$2$5`*%;/:
  • 36. =2;+* F PS HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF ,<_>A>0>BAO ;,#-'./ (1'/2'/. %3!:+% 5$#+*%;/:[%?*1;j1 1$/:;78* !178;7*% 3@!3+*%;/:*#% !??24 +'#;:/ 3@*?#$1*%%$5 +*%;/:;:/)< 9: p;a;?*+;! [ @Y?IHH*:).;a;?*+;!)$#/H.;a;H`*%;/:r3@;:a;:/ ;C ,*3@$+ $5 Q"6:9#S`-69&'/. -("$(#.) .@*#*;: 3@* +!3! 1$22*13*+ ;%#[Q"#--#J &'-K$99) ;: $#+*# 3$ 1#*!3* /#7 -("$(#.'#-A.!4% !:+ S#(16J- (6 -69&# Q"6:9#S-A 1#*!3* 6QQ6"(K/'%#- $# -("#/.(1#/ 7#$2/#--#-)< 9: K'%;:*%% `;17$:!#4 [ @Y?IHH...)"'%;:*%%+;17$:!#4)1$,H+*j:;7$:H+*%;/:[3@;:a;:/)@3,2
  • 37. =2;+* F PT HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF <[Q"#--'/. >J#$- ?'-K$99)O  D2#(I1'/. =.#'8. >'8?,"@/( A/'0-/0,  YK-I9# Y#S6") B#*#" A,/"'8'0 C8*+ 7"#.,4-"/( B,$#") a=""$/b$" 6 !$""6c
  • 38. =2;+* F PUHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M <A0;<5;<A<C;DE>5 5"6:9#S D69&'/. D($"(#.) s s s M P _6IK-'/. 6/ D69K%6/- !:+ :$3 3@* O#$"2*,% RP A6( LKSQ'/. J'"#I(9) 5#$, O#$"2*, 3$ =$2'7$: s s s n
  • 39. =2;+* F PV HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF D@D0<Y=0>! !;<=0>?>0@ t ;%3@*1$#* 1$:1*?3 "*@;:+ 3@*,<D>FA 0E>A>AF B*3@$+$2$/4) C %342*$53@;:a;:/A /*:*#!224 1$:%;+*#*+ 3@*!";2;34 3$ 1$,";:*O • #SQ$(1) 5$#3@*1$:3*c3 $5! ?#$"2*, • I"#$%&'() ;: 3@*/*:*#!7$: $5;:%;/@3% • "$%6/$9'() 3$ !:!24b* !:+ j3 %$2'7$:% 3$ 3@*1$:3*c3
  • 40. =2;+* F QXHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF <Y5=0E@ ,<D>FA 0E>A>AF
  • 41. =2;+* F Q WHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF
  • 42. =2;+* F QGHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF ,$&'J #99#)A 0$':+*#A 1@!;#,!:A !:+ , ! : ! / ; : / ?!#3:*# $53@*+*%;/: j # , 9`]d !:+ ! ?#$5*%%$#!3 =3!:5$#+ <:;8*#%;34A ;%1;3*+ !%3@*?;$:**# $5+*%;/: 3@;:a;:/)
  • 43. =2;+* F QPHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF 0'S 4"67/A 6]d $53@*+*%;/: j # , 9`]d .#$3* ! %*,;:!2 "$$a 5$#+*%;/: 3@;:a;:/)
  • 44. =2;+* F QQHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF
  • 45. =2;+* F QRHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF ,<D>FA 0E>A>AF 5>5<G>A< d W-($.#-e
  • 46. =2;+* F QS HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF
  • 47. =2;+* F QTHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF
  • 48. =2;+* F QUHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF
  • 49. =2;+* F QVHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF
  • 50. =2;+* F RX HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF
  • 51. =2;+* F R WHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF
  • 52. =2;+* F RGHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF CA,<;D0=A, >,<=0< <f5<;>Y<A0
  • 53. =2;+* F RP HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF D($/g6"J JP-I1669 Y'[($Q#-
  • 54. =2;+* F RQHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF
  • 55. =2;+* F RR HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF
  • 56. =2;+* F RS HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF
  • 57. =2;+* F RT HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF
  • 58. =2;+* F RUHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF DESIGN Thinkin g TOOLS
  • 59. 6*#*($A >)i K!#"$%!A C)i GXWG)e^@*C??2;1!7$: $5 `*%;/: ^@;:a;:/ B*3@$+$2$/4 $: D*%*!#1@ O#!171*%I ! B;:+[B!? $5 ^$$2% !:+ B*3@$+%h) O#$1**+;:/% $5 3@*SG:+ C:'!2 6$:5*#*:1* $5 3@*9:3*#:!7$:!2 6$':1;2 5$# ]+'1!7$: B*+;! $: `*%;/: ^@;:a;:/i 64?#'%) =2;+* F RV HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF
  • 60. =2;+* F SX HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF <[Q96"$%6/ 0669- !"#$%6/ 0669-
  • 61. =2;+* F SWHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF ;#h#I%6/ 0669- >SQ9#S#/($%6/ 0669-
  • 62. =2;+* F SG HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ,<D>FA 0E>A>AF Mi 0669- g6" , # - './ 01'/2'/. >*!::* B) ;*+3a! u ^;,$3@4 d/;28;* L G X W X M
  • 63. =2;+* F SP HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M ^@!:a f$'nnnn !"!#"$%!&'%()*+'),$ ...)!"!#"$%!)$#/ C/'&#"-'() 6g D$'/( L6-#Q1j _$IK9() 6g !"#$%&# >/JK-("'#- @Y?IHH...)'%()*+'),$