The document discusses how video marketing is helping small businesses win more customers online. It provides reasons why video is crucial, including that video gets higher search engine rankings and conveys messages more effectively than text. The document then gives 7 easy video ideas for small businesses and discusses optimal video lengths. It also provides tips on how to get videos watched through websites, search engine optimization, email campaigns, and YouTube. Potential video marketing mistakes are highlighted and a case study is presented on a stone company that achieved the #1 Google ranking for a key phrase through video marketing.

1. HOW VIDEO IS HELPING SMALL BUSINESSES WIN MORE CUSTOMERS ONLINE
the
‘REEL’
TRUTH about VIDEO
VIDEO MARKETING MAGAZINE
By MarketingByPermission.com
WHY VIDEO?
3 REASONS WHY
VIDEO IS CRUCIAL FOR MARKETING YOUR BUSINESS
7 EASY IDEAS
FOR AWESOME MARKETING VIDEOS (EVEN IF YOU’RE SHY)
BIG vs SMALL
HOW LONG SHOULD YOUR VIDEO BE? THE RESEARCH MIGHT SURPRISE YOU
GET EXPOSED
4 WAYS TO GET YOUR VIDEOS WATCHED TODAY
WATCH OUT! 4 MASSIVE VIDEO MARKETING MISTAKES TO AVOID
INSIDE...
Local Business Case Study How a Local Business used Video to get over 2000 views and get ranked on the front page of Google

2. VIDEO
SMALL
HOW
MARKETING
is helping
stay BUSINESSES
1
2
FIRST IMPRESSIONS COUNT
Sadly, a business card is not enough anymore. Flyers and brochures are great,
but can be expensive. Local networking still works but it’s time consuming.
Video lets us be everywhere at once, and is the next best thing to being there
in person.
VIDEO GETS YOU FOUND
Did you know that 70% of marketers are optimizing video to get found in
search engines? That’s because video is 53 times more likely to produce a
first-page search result than traditional techniques.
Source: ReelSEO
3
These facts are just the tip of the iceberg, but
they paint a clear picture; if you’re trying to
deliver a message and stand out from the
crowd, nothing comes close to the power of
video.
As fellow small business owner, I know how
it feels to hear all the latest and greatest
fads for marketing your business, but video
is a rapidly growing trend that can no
longer be called a “fad.” But what makes
video so powerful, particularly when it
comes to marketing your business?
ACTIONS SPEAK LOUDER
Forrester Research found that 1 minute of video can replace 1.8 Million words
of text, or 3,600 web pages. But why? Humans respond to sight, sound, touch,
taste and smell and, because video taps into sight and sound, messages are
easier to deliver. Additionally, we are programmed to pay attention to moving
objects in order to protect ourselves from danger. Videos are full of moving
objects, thus making them much harder to ignore.

3. Behind the Scenes Videos
A behind-the-scenes video can help build trust with potential customers. This is particularly effective for health professionals. This video could be showcased on your website, sent via email to new prospects or even played in waiting rooms and reception areas.
Tutorial Videos
Tutorial videos are a great way to showcase your business expertise and knowledge. Show potential customers how to solve a problem visually and audibly, and you’ll win their trust and help steer them towards your products.
Product Knowledge & FAQs
What do your customers frequently ask you? Answer these questions on video and stick that video on your website’s home page, and you’ll reduce your workload and generate more leads who are one step closer to buying.
Product demos
If you have a product that needs visual proof that it works, or that needs a little extra explanation for non-technical types, then what better way to do it than with video?
Sales Letter (pitch)
The simplest way to attract new customers is to highlight their current problem and why you’re the best option to help solve it. A short 30 second video can achieve this, which can then be used for paid or free video ads, or uploaded to your website’s home page.
Customer Testimonials
Do your customers frequently leave your business with a big smile on their face? Then capture it on camera. Ask happy customers why they would recommend you, then place this video on your website to give new customers confidence in you.
Before and After Videos
Real life results are very persuasive. Create a before- and-after video to help your potential customers see the real life, tangible benefits of your product or service and undeniable proof that you can deliver results as promised.
EASY
7
IDEAS
AWESOME
VIDEOS
for

4. HOW
LONG
SHOULD YOUR
VIDEO BE?
You’ve only got 10 seconds to grab your viewer’s attention and, according to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or less.
Furthermore, you’ll lose about 1/3rd of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes, regardless of how long the video is.
Now here’s the good news. While desktop viewers tend to stick with videos for 2 minutes or less, mobile users seem to have a longer attention span, and, depending on the device, are found to watch between 2-5 minutes of video.
So it’s clear; shorter videos are in. But there’s another reason to keep your videos short; they get shared more too. Research shows that videos that are 15 seconds or shorter are shared 37% more often than those that last between 30 seconds to a minute.
The bottom line is, people aren’t watching long videos. Shorter videos are more likely to get more engagement than longer ones.
And shorter videos are easier, quicker and more affordable to create, which is great news for you!

5. YouTube
Uploading a video to YouTube is a sure-fire way to get more exposure for your business, products and services. If you think your local business isn’t relevant on YouTube, consider this; a video for tooth extraction has received over 2 thousand views. The Youtube platform has the ability to target in on your local market with Youtube’s paid advertising option. If you were a dentist and uploaded such a video, don’t you think that would attract a lot of advertising for your business? Youtube videos also get ranked highly in Google for related search terms too. See our case study below.
4
ways to
videos
get your
watched
Website
Putting your video on website gives your visitors something engaging to watch, assuming you have a good video. Make sure it fits your page content. It should be educational, engaging, or entertaining. Video also helps to lower website bounce rate (aka people clicking away from your site.) I highly recommend using Youtube and embedding your own YouTube video onto the highest trafficked page, and these extra video views will help with your video engagement and potentially boost your video’s ranking and visibility in YouTube and Google, too. Of course there is more to ranking than that. Video gives you more traffic and more visitor engagement.
SEO
Let’s assume you’re a dentist and you upload a video called “Wisdom Tooth Extraction in YOUR CITY NAME” to YouTube and also embed the YouTube video on your website. Now when people search for those keywords in Google, your YouTube is far more likely to appear on the first page of search results. Why? Because Google owns YouTube and wants to promote their own videos in the search results wherever possible. According to Forrester research, videos are 50% more likely to appear in the first page of search results in Google. As an added bonus, research shows that videos are 27% more likely to be clicked on in the search engine results than websites.
Email
Why not email your old, recent or brand new clients with a video that answers some of their biggest questions, highlights a new product or service, simply shares useful information with them? Not sure if it’s worth it? Consider this… 60% of marketers believe that video in email campaigns improves conversions and, in 2010, an Implix email marketing survey found that including a video in an introductory email increased the click-through rate by 96%. That’s nearly twice as many people clicking through to your website when you include a video in your marketing emails. Finally, the Forrester Marketing group found that marketers who included a marketing or explainer video in an email enjoyed a 200% to 300% boost in click thrus to their website.

6. VIDEO MARKETING MISTAKES
Not using SEO friendly video titles Give your video a title that will work well in search engines. The same goes for tagging and the description if you post it on sites like YouTube. Remember that Google owns YouTube. Use the correct terms and keywords, and it’ll do a lot of the work for you.
4
Overspending You don’t need to hire an entire video production crew and studio time to produce effective online videos. Especially when you consider that the most effective videos are under 30 seconds long. Most videos can be done on a surprisingly tight budget, whether you do it yourself or outsource it to an expert.
No call to action Your call to action should appear in your video and in your video description when uploading to video sharing websites.
Not using your logo Make sure you have a good logo, and use it in all your video efforts. This consistent branding helps people to recognize you and helps prevent your videos from being ripped off by competitors.
No call to action Your call to action should appear in your video and in your video description when uploading to video sharing websites.

7. Google Ranking Case Study: Benson Stone: From nowhere on Google to Ranking #1
Doing everything right but still something was missing.
Problem
Benson Stone is a prominent 5th generation family business in Rockford, IL. Selling furniture, flooring, kitchens, granite countertops, fireplaces and landscape materials, it is known as the furniture factory where customers can explore over 80,000 square feet of home furnishings.
However, even with a great website, translating their presence of grandeur online was challenging, as they were not ranking in Google for their top keywords and competitors beating them great keywords. Without the right strategies, they were lost in the search results.
In addition, Benson Stone had a host of valuable videos on home improvement, but their views and market reach were below expectations.
Solution
Benson Stone came to Jon Muranko of MarketingByPermission.com for assistance in improving their rank in Google and producing Youtube ads July 25th 2014. #1) Having a thorough understanding of Search Engine Optimization (SEO), and the frequent updates made by Engines in their algorithms, Jon and his team went to work. An SEO analysis of the website was then performed, backlinks analyzed, and the team started correcting the SEO on website and working their SEO for their Youtube video.
#2) A paid video campaign was also launched on Youtube and an organic ranking of that video on Google was underway to help with the visibility of Benson Stone channel and video.
Results
Using the results from analysis performed, Benson Stone as of September 22nd, 2014 ranked #1 in Google for the keyword “granite countertops Rockford IL” and moved from 2nd page to first for other keywords such as “granite countertops.”
The video campaign aimed at their local target market received over 2000 views on YouTube and ranked in the top 3 of Google for their keyword.
Both these efforts have already led to a significant increase in website traffic which will inevitably contribute to more in store visitors.

8. There has never been a better time to start using video to market your business, re-engage old and welcome new customers.
It doesn’t matter how small your business is. People are biologically programmed to respond to moving objects, sights and sounds.
If you’ve got a message to share, then share it with video and watch your visitors, email subscribers and potential customers start responding.
And remember, it doesn’t need to be expensive. Shorter videos work best and you certainly don’t need a “fancy pants” video to get results.
If just one video attracts a few extra customers per week, what’s that worth to you?
Short on time, have a tight budget and just need a helping hand?
Then contact me today and I’ll talk you through my services and how I can help. No obligation. No hard sell. That’s a promise.
Jon Muranko Tel: 815-227-4222
Email: video@marketingbypermission.com
Skype:
are
you
READY?