I know that you’re probably doing everything you’ve learned to do & your frustrated with trying to find your next Mr. or Ms. Right Client(s). I know that the idea of picking a “target market” makes you feel queasy. I know you want to help everyone, but dearest you know you can’t, and besides everyone is NOT your Soul-Client! Learn how to get clear on who they are.

1. Who Are Your SOUL-Clients?
How To Get Clear On Your Niche
by
JeeJee Saafir
JeeJeeSaafir.com

2. What the heck is a Niche?
Your niche is the combination of the people
you serve, and the specific problem you
solve for them.
Niche = Who You Serve, and What You Do

3. You Don’t Have To Be Perfect
While you don’t have to choose the
“Perfect” niche this minute to start getting
clients, you need to at least have some
clarity around who you’re here to serve at
the present time.

4. Problem With An Unclear Niche
When you’re trying to appeal to everyone, and
everyone is a potential client, you dilute your
marketing message and no one really hears it.
You don’t connect with their hearts and minds
because you’re not speaking their language.
Your communication is fuzzy and your signal
isn’t clear.

5. Don’t Panic…
Granted your niche may change a bit over
the years but you don’t want to jump in
and work with everybody with a frickin’
pulse.
However… if you need to get your feet wet
with a few “less than Prince Charming’s”
at first, fine… but move on from that
quickly, because…

6. Everyone Is NOT Your SOUL Client
Would you just date random people all the
time hoping one might be the one, or
would you date people who have the
qualities you’re seeking who could
potentially end up being your soulmate?
Being clear about the clients you want to
work with is no different. Your SOUL
clients do exist.

7. Are You Being Too General?
Does your website or marketing materials say that
you’re a Relationship Coach, Sexuality Coach,
Life Coach, or even… All Of The Above and
then some i.e., a Health Coach, Career Coach…
I could go on!
You’re wearin’ too many damn hats!

8. Being Too General Doesn’t Work
If I was considering getting a Relationship Coach
would I really be thinking, “Ooh here’s one,
they’re a Relationship Coach and it looks like
they’ll coach anyone, I’m having a relationship,
SWEET… that means they can coach me, YES!”
Yea, not so much!

9. It’s Beautiful, But Not Helpful
Let’s say you’re a life coach. It’s wonderful
that you to want to change people’s lives
through your holistic approach. Wanting to
help them create balance and fulfillment,
but balance and fulfillment doesn’t
really SELL. You won’t attract enough
people to buy your services.

10. It’s Not Where Their Minds Are At
People aren’t losing sleep at night worrying
over finding balance and fulfillment (those
may be backseat thoughts) but they aren’t
at the forefront of their minds. It’s not
what they’re hungering for.
Good news is, when you give them what they THINK they
want, they will usually get the things you know they need
anyway.

11. What Do They REALLY Want?
This is your job to find out. You need to
uncover their biggest challenges, stuck
points, pain in the ass problems, juicy
dreams & deepest desires.
You need to know their “Secret Psychology”
But before you can tap into their hearts and
minds you have to be clear on who you
serve. Let’s look at the benefits.

12. The Benefits of Getting Clear on Your Niche
• You’ll market less and make more money
• You’ll know where your SOUL clients are
hangin’ out (online and offline)
• You’ll build visibility and credibility
• Your coaching programs will be easier to create
• You’ll get better at coaching much faster
• You’ll be able to create marketing copy that
really speaks to you’re ideal clients
More…

13. More Benefits
• You’ll be able to talk about “what you do” with
greater confidence
• You’ll be able to command higher fees
• You’ll become an expert in your field
• You’ll create multiple streams of income much
easier
• You’ll get more referrals
• You’ll save time
• You’ll have more fun because you “get them”
and they “get you,” and dammit you just VIBE
together.

14. Bottom Line
When you specialize, you’ll grow your
business much faster and in a way that
feels good to you. You’re signal will be
clear and strong about who you want to
attract and that signal will go out and law
of attraction will guide your perfect tribe
to you and you to them.

15. Added Bonus Benefits of Being Clear
• You’ll be energized
• You’ll be excited about your work
• You’ll be passionate about what you’re doing
• You’ll do your best work
• You’ll be eager to play with your SOUL Clients
and they will benefit immensely
And…
• Your clients will become your biggest
supporters and cheerleaders! WOOHOO!

16. Here’s One More Reason
The top 10% of coaches with six figure
incomes market to a specific group of
people.
The other 90% of coaches (many of whom
are just being general) are making less
than $20,000 annually. They may be
fantastic at what they do, but they aren’t
reaping the rewards they deserve.

17. Making Money Is Your Spiritual Birthright
• You’re in this to share your gifts,
• You’re in this to make a difference for others (clients,
children, spouses, friends, causes you support, etc.)
• You’re in this so you can live the abundant lifestyle you
deserve (vacationing, eating great food, buying nice
things, investing in new programs, etc.)
• You’re in this to make a difference for yourself (to grow
spiritually, mentally & financially)
• You’re in this because your heart and spirit call you to it
• You’re in this to HAVE FUN!!
And… you should be paid beautifully!

18. How To Get Clear on Who You Serve
1. Look to your own life experiences.
Consider what challenges and problems you’ve had in the past
and have moved on from.
Clients want to work with someone who has walked in their shoes.
BUT…Don’t think you have to have a perfect life
now or know every damn thing before you can
help others. No one does. Life is always a
continual work/play in progress.

19. Don’t Discount Who You Are
Don’t discount your life experiences and
personal stories in your marketing, it’s what
clients want most. They want to know that you
“get them” cause you’ve “been there.” You’ve
walked in their shoes in one way or another.
You’d be surprised how many coaches go through
some of the same life/business hiccups at one
time or another. You’re not alone.

20. How To Get Clear on Who You Serve cont…
2. Don’t paddle upstream, go with the flow
Time to brainstorm:
• Are there groups already investing to solve a particular
challenge that you could specialize in?
• Are their ideas or services already present within a group of
people you’re considering?
• Are they already investing money in the type of services you’re
offering?
Trying to change people’s minds in your marketing is like paddling
upstream, get into the flow of the mindset that already exists.

21. How To Get Clear on Who You Serve cont…
3. Get clear on the things that you require in order to
be fulfilled in your work.
This might mean that you have a time requirement, such as
not working on the weekends, or having set office hours.
Do you hold to your hours for people in other time zones
or countries, or do you work all hours of the day? Yikes!
Use these and other factors to help you determine
what, and with whom you want to connect.
Be honest with yourself about what you want, you can have
it your way, so don’t be afraid to be really specific.

22. “Niching” Mistake
One mistake coaches make is not drilling
down enough into their niche and then
they find that the clients they are serving,
or attempting to serve, are not a true
energetic match for them.
Can you say “headache.”

23. How To Get Clear on Who You Serve cont…
4. Get into action
The only true way to know if you have a
profitable niche you actually really LOVE is to
TEST it out. Get out there and get a client or
two! See how it feels, roll around in it for a little
while.
It’s like going on a few dates to see if you really
like each other. See if it feels like a fit. And be
yourself, be playful about it, and not so damn
serious, sheesh!
Seriously, nobody likes a desperate, phony
baloney!

24. The Great News
You don’t have to wait around until you
have a website or a big list.
You simply need to create a short program
on your topic and tap into the opportunity
to connect with your potential SOUL
Clients.
Hint: When I say “tap” I mean you don’t “find” the
opportunity as much as you “become aware of it” and
say yes to it.

25. The Great News Cont…
Tip: Outlining your program, connecting
with potential clients, and having
conversations will tell you so much more
about your potential niche than you could
ever find out on your own.

26. Above All, Get Support
It can be really hard trying to hone in on your perfect niche,
especially if you’ve been struggling with it for a long time
or you’ve been pretty resistant to making a choice.
Get the support of a coach or mentor who
can be your “fresh” eyes.
Your “Hitch” of Niche Clarity

27. Why Is Getting Support Important?
When you get support you’ll quickly move
through the angst and confusion of
choosing a niche, and you’ll finally be able
to get to the fun part – workin’ your magic,
doin’ your thing, for the people who love
you and will pay you beautifully for it!
And the added bonus of getting support is…

28. Why Is Getting Support Important Cont…
Once you’ve got help to cut through the
confusion and you’re able to make your
niche clear to yourself, you’ll be freed up
to use your mind and your energy to
align yourself with success in this niche.
You’ll have a clear purpose for yourself
and your business, that will allow you to
attract success with greater ease!

29. Your Next Step
Get help cracking the code on your ideal niche
with a Virtual VIP Day with Me
Get the details here:
Niche Marketing Breakthrough

30. Enjoyed this? Like & Share with friends
and colleagues so they may benefit as
well. We need thriving coaches like you.
You thriving means you’re helping a lot
more people.
You rock! Visit me again at
JeeJeeSaafir.com