1.
How to Get Started with Social Media Marketing

2.
Social Media is Democratizing Marketing

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Businesses Need to Be Publishers

4.
Challenge 1: Technology is Changing Rapidly but
Humans are Slow to Change
To reach 50 million users
– Radio took 38 years
– TV took 13 years
– Internet took 4 years
– iPod took 3 years
– Facebook added over 200 million users in less than 12 months!

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Challenge 2: We still think Local not Global

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Challenge 3: Managing Disruption

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Companies that don’t adapt to the disruption are becoming
extinct as companies that adapt grow and thrive!

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Challenge 4: Getting Found in a Huge Volume of Information -
Over 500 million Websites

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Challenge 5: Consuming the Velocity of Information
“Every two days we create as much
information as we did from the dawn of
civilization up until 2003”
Eric Schmidt, 2010 (CEO of Google)

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Challenges in Your Industry: Real Estate
• Lots of Choices
1. Land and Build, Location, Existing, New
• Many Sellers
1. Agents, Builders, Private Sales
• Multitude of Ways to Find Properties
1. Google, Newspaper, Referral

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Your Industry: Real Estate
How Can You Help Your Potential Customers?
1. Create content that educates, informs and inspires
2. Engage with them and create a trusted relationship on
social networks they use
3. Then you can sell them what they need!

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The Internet Marketing Landscape

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The Internet Marketing Landscape
• Search Engines

14.
The Internet Marketing Landscape
• Email Marketing

15.
The Internet Marketing Landscape
• Paid Internet Marketing

16.
The Internet Marketing Landscape
• Social Media Marketing

17.
Social Media Marketing
What Social Media Marketing isn’t!
• A one way conversation
• Selling
• Corporate speak

18.
Social Media Marketing
What Social Media Marketing is!
• Creating contagious multimedia content on social media
(Blogs, YouTube, Pinterest) to engage with prospects
• Building fans, followers and tribes on social networks
Facebook, Twitter and LinkedIn
• Publishing and Promoting it on Social Networks
– Let your followers crowd source your marketing through
sharing on social networks

19.
Social Media Marketing
• Core Principles
– Publish and Promote to Multiple Social Networks

20.
Social Media Marketing
• Core Principles
– Create “Liquid” and “Linked” content

21.
Social Media Marketing
• Core Principles
– Create compelling “Multimedia” Content

22.
Social Media Marketing
• Core Principles
– Tap into the power of the “Visual Social Web”

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Social Media Marketing
• Core Principles
– Make it easy to share

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Social Media Marketing
• Why Use Social Media Marketing?

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Why Social Media?
Amplifies your Content

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Why Social Media?
Accelerates the Spread of your Brand

27.
Why Social Media?
It Provides Networking on Steroids

28.
Why Social Media?
Your Business Can Self-Publish

29.
Why Social Media?
Enlists the Power of Global Word of Mouth

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Why Social Media?
Facilitates Trust - Edelman Trust Barometer

31.
How Do I Start with Social Media Marketing?
Step One: Create a Digital Marketing Strategy
1. Create a clear vision
2. Know who your audience is
3. Know what your goals are
4. Create tactics to achieve those goals
5. Measure, manage and modify

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How Do I Start with Social Media Marketing?
Step Two: Implementing Marketing Tactics on the Major
Social Media Channels to Achieve Goals

33.
How Do I Start with Social Media Marketing?
Blog Top Tips
1. Create Contagious Multimedia Content
2. Include social media sharing buttons
3. Publish Consistently
4. Promote to your fans and followers on your social
networks

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How Do I Start with Social Media Marketing?
Blog - Case Study

35.
How Do I Start with Social Media Marketing?
Facebook Top Tips
1. Grow your fans by encouraging “likes”
2. Publish visual content
3. Engage don’t sell

36.
How Do I Start with Social Media Marketing?
Facebook - Case Study

37.
How Do I Start with Social Media Marketing?
Facebook – Case Study

38.
How Do I Start with Social Media Marketing?
Twitter Top Tips
1. Learn the art of the headline (You only have 140
characters)
2. Grow your followers with links to liquid content
3. Engage with thought leaders and experts in your
industry

39.
How Do I Start with Social Media Marketing?
Twitter – Case Study

40.
How Do I Start with Social Media Marketing?
YouTube Top Tips
1. Create short videos - 2 minutes or less
2. Optimize video for search engines
3. Promote them on the Blog, Facebook and Twitter,

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How Do I Start with Social Media Marketing?
YouTube – Case Study

42.
How Do I Start with Social Media Marketing?
LinkedIn Top Tips
1. Participate in Groups
2. Use calls to action that capture emails
3. Integrate and publish to LinkedIn via your other
platforms such as your Blog and Slideshare account

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How Do I Start with Social Media Marketing?
LinkedIn - Case Study

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How Do I Start with Social Media Marketing?
Slideshare Top Tips
1. Upload Corporate PowerPoint presentations to
Slideshare
2. Optimise for search engines
3. Publish and Promote on your other social networks

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How Do I Start with Social Media Marketing?
Slideshare - Case Study

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How Do I Start with Social Media Marketing?
Pinterest Top Tips
1. Create Boards that suit your product business
categories
2. Link them back to your other digital properties
3. Have some fun and make it less formal

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How Do I Start with Social Media Marketing?
Pinterest - Case Study

48.
How Do I Start with Social Media Marketing?
Instagram Top Tips
1. Make it personal and fun
2. Publish regularly
3. Create high quality photos

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How Do I Start with Social Media Marketing?
Instagram - Case Study “Jamie Oliver”

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Be Persistent!
“Nothing in the world can take the place of
persistence. Talent will not,…Genius will not,
Education will not; the world is full of educated
derelicts…… Persistence and determination
alone are omnipotent”
Calvin Coolidge - US President

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Want to Learn How to Create and Market your
Online Brand with Social Media?

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Twitter: @JeffBullas