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New architecture
   of media
 Jeff Jarvis - CUNY - April 2008
Page structure
• Separation of content from presentation
• Ability to change design, navigation, brand
• Ability to adapt and personalize
• Ability to distribute content via other
  means in other media (e.g., RSS, mobile,
  widgets)


                                         Jeff Jarvis - CUNY
Ecology of links
• Do what you do best, link to the rest:
  Curation as editing (edit the world)
• Restructure stories (e.g., background is a
  link away)
• Fosters collaboration
• Readers as distributors (the Drudge
  phenomenon)

                                           Jeff Jarvis - CUNY
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
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New architecture of media

  • 1. New architecture of media Jeff Jarvis - CUNY - April 2008
  • 2. Page structure • Separation of content from presentation • Ability to change design, navigation, brand • Ability to adapt and personalize • Ability to distribute content via other means in other media (e.g., RSS, mobile, widgets) Jeff Jarvis - CUNY
  • 3. Ecology of links • Do what you do best, link to the rest: Curation as editing (edit the world) • Restructure stories (e.g., background is a link away) • Fosters collaboration • Readers as distributors (the Drudge phenomenon) Jeff Jarvis - CUNY