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Strata who owns data - april 2011 - jonas

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Deck used to present at the Strata Conference - April 6th, 20

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Strata who owns data - april 2011 - jonas

  1. 1. Data Flows Once Data is Out it is Hard to Control Jeff Jonas, IBM Distinguished Engineer Chief Scientist, IBM Entity Analytics [email_address] April 6th, 2011
  2. 2. How Many Copies of Data? <ul><li>Sometimes 10,000’s of copies are made </li></ul><ul><ul><li>Backups (~144 copies) </li></ul></ul><ul><ul><li>Internal transfers </li></ul></ul><ul><ul><ul><li>Other operational systems </li></ul></ul></ul><ul><ul><ul><li>Operational data stores </li></ul></ul></ul><ul><ul><ul><li>Data warehouses </li></ul></ul></ul><ul><ul><ul><li>Data marts </li></ul></ul></ul><ul><ul><ul><li>Testing systems </li></ul></ul></ul><ul><ul><ul><li>Training systems </li></ul></ul></ul><ul><ul><ul><li>Their backups </li></ul></ul></ul><ul><ul><li>External transfers (information sharing partners) </li></ul></ul><ul><ul><ul><li>And their ecosystem (from warehouses to backups) </li></ul></ul></ul><ul><ul><ul><li>And their information sharing partners </li></ul></ul></ul>
  3. 3. Keeping Data Current <ul><li>Data tethering </li></ul><ul><ul><li>Adds, changes and deletes replicated through the ecosystem </li></ul></ul><ul><li>Source attribution </li></ul><ul><ul><li>A recipient of a record … knowing exactly where the record came from </li></ul></ul><ul><ul><li>Attached to the record </li></ul></ul><ul><ul><li>Necessary </li></ul></ul><ul><ul><li>Common practice </li></ul></ul><ul><li>Information transfer accountability </li></ul><ul><ul><li>An accounting of “to whom the record has been released” </li></ul></ul><ul><ul><li>Attached to the record </li></ul></ul><ul><ul><li>Necessary </li></ul></ul><ul><ul><li>Less common practice </li></ul></ul>
  4. 4. Information Transfer Accountability Basic Data Name: Mark T Smith Address: POB 1346 City: Seattle Phone: (310) 555-0000 Tax ID: 556-99-9999 Balance: $361.43
  5. 5. Information Transfer Accountability Who Looked Date Name Why 01/09/2010 Ken Wales Teller trans 11/24/2010 Susan Callie Fraud invest
  6. 6. Information Transfer Accountability Sent Where Date Sent to Why 04/19/2010 ADP Payroll synch 06/01/2010 Amex Marketing alliance 07/16/2010 S&J Inc Third party deal 12/31/2010 IRS Annual compliance
  7. 7. <ul><li>Privacy Tip #1: </li></ul><ul><li>Avoid Consumer Surprise </li></ul>
  8. 8. Related Blog Posts <ul><li>How Many Copies of Your Data? Is Somewhat Like Asking: How Many Licks to the Center of the Tootsie Pop? </li></ul><ul><li>Data Tethering: Managing the Echo </li></ul><ul><li>Source Attribution, Don’t Leave Home Without It </li></ul><ul><li>Out-bound Record-level Accountability in Information Sharing Systems </li></ul><ul><li>Where Possible … Avoid Consumer Surprise </li></ul><ul><li>Decommissioning Data: Destruction of Accountability </li></ul>
  9. 9. Data Flows Once Data is Out it is Hard to Control Jeff Jonas, IBM Distinguished Engineer Chief Scientist, IBM Entity Analytics [email_address] April 6th, 2011

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