More Related Content Similar to Using Social Media Marketing to Get New Customers Now! (20) More from Jeff Korhan (13) Using Social Media Marketing to Get New Customers Now!1. Using Social Media Marketing
Using Social Media Marketing
To Get New Customers Now!
Presented by Jeff Korhan
New Media Marketing Consultant
October 30, 2009
speaker@truenature.com
630-774-8350
2. Purpose of All Marketing
Get Your Phone to Ring
So You Can Make a Sale!
©Jeff Korhan and True Nature® 2009
3. Why S i M di Important
Wh Sociall Media I t t
Your Website is All About You
Your Website is Not Helpful
Your Website Hasn’t Been Updated in Years
Your Website Sucks! – and Google agrees,
that’s why nobody can f it.
find
©Jeff Korhan and True Nature® 2009
4. More Reasons Why Social Media is
Important
Your Competitors Have the Same Quality
Your Price High
Y P i iis Hi h
Your eZine is “Interruption Marketing” – it is driving
business away!
Social Media is Permission Marketing!
©Jeff Korhan and True Nature® 2009
5. The Ch ll
Th Challenge of Web Marketing
f W b M k ti
How are my ideal customers
searching for companies like me?
You Want to “BE” Where They are Looking.
©Jeff Korhan and True Nature® 2009
6. Social M di Marketing Defined
S i l Media M k ti D fi d
Also referred to as New Media or Web 2.0.
Blogs
Social Networking Sites
Complements Your Current Marketing
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©Jeff Korhan and True Nature® 2009
9. Relationship Economy
R l ti hi E
Exceptional Q lit is Expected!
E ti l Quality i E t d!
All Things Being Equal
Equal…..
1. Visible
2. Likeable
3 Trustworthy
3.
©Jeff Korhan and True Nature® 2009
10. Business in the New Economy
“The Beer Summit”
©Jeff Korhan and True Nature® 2009
11. Strategic M k ti Pl
St t i Marketing Plan
Company Mission – What We Do
Social Media Mission
How We Do It
Why Our Way is Better
Making an Emotional Connection
©Jeff Korhan and True Nature® 2009
12. Get in the Game
1. Personalized Bl
1 P li d Blog
2. LinkedIn
3. Facebook
4. Twitter
4 T itt
5. YouTube
©Jeff Korhan and True Nature® 2009
13. You Are M di Mogul!
Y A a Media M l!
1. Specific Objectives
2. Right Channels
3.
3 Best Medium
©Jeff Korhan and True Nature® 2009
14. Your Blog:
Cornerstone of Your S i l M di E i
C t f Y Social Media Empire
Source of Multi-Media C t t
S f M lti M di Content
Incubator of Ideas
Community Forum
Differentiator
100’s of Searchable Articles
©Jeff Korhan and True Nature® 2009
15. Blogging is Storytelling with a Purpose
Purpose
Visibility
Reputation and Authority
Leads or Referrals
©Jeff Korhan and True Nature® 2009
16. B i SEO St t
Basic Strategy
The Source Social
Media
Blog
g Inbound
Links
Li k
WEBSITE
©Jeff Korhan and True Nature® 2009
17. Web S
W b Searches by K
h b Keywords
d
1. Searches of 3 or 4 words – 47%
2. S
Sponsored Links – 15%
d Li k
©Jeff Korhan and True Nature® 2009
18. Keywords Phrases
1. Location
2. Expertise
3.
3 Credentials
©Jeff Korhan and True Nature® 2009
21. Anatomy of a Sociall Media “P t”
A t f S i M di “Post”
Strong Title
Keyword Density
Story with a Purpose
Links
Li k
Photos and Video
Comments
©Jeff Korhan and True Nature® 2009
22. Social M di T h l
S i l Media Technology T l
Tools
Blog Hosting Platform
Computer and Internet Connection
C t dI t tC ti
Camera
Camcorder
©Jeff Korhan and True Nature® 2009
24. Humanized Web
H i dW b
Friends and Fans
Personal
©Jeff Korhan and True Nature® 2009
25. Global Reach
Real -Time Search
Multi-Media Content
Tip: Place your Twitter address
on your business card
©Jeff Korhan and True Nature® 2009
30. Create Y Own S t
C t Your O System
Jeff’s System
1. Weekly Video Blog Post
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2. Email post and video link to eZine list
3. Push blog p to my Social Media sites
g post y
4. Read and comment on other blogs
5. Use Ping.fm to update multiple sites
©Jeff Korhan and True Nature® 2009
32. Your S
Y Success
1. It’s a Social Platform for Building Community
2. Relationships are Everything
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3. Interactive Multi-Media – Engagement!
4 Complements your Current Marketing
4.
5. A Systematic Approach Gets Results
©Jeff Korhan and True Nature® 2009
33. Baby Steps
Build Your Bio
Create Profiles on:
LinkedIn
Facebook
Twitter
Observe – and Comment
Get Better – Stronger Bio, share links, etc.
Bio links etc
©Jeff Korhan and True Nature® 2009
34. Infant
I f t
Get Gmail dd
G t a G il address
Set up your Google Profile
Set Google Alerts
p
personal name
Company
competitors
©Jeff Korhan and True Nature® 2009
35. Toddler
T ddl
Start a Blog on Typepad or Wordpress
Practice your Message
y g
Experiment with Links, Images and Video
©Jeff Korhan and True Nature® 2009
36. Teenager
Increase Blog Functionality
Subscribe to and Comment on Community Blogs
Claim Your Preferred Username on:
LinkedIn, Facebook, Twitter, YouTube
Digg, Delicious, Stumbleupon, Technorati
Flickr, Vimeo, Gmail, Wordpress, Bing
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©Jeff Korhan and True Nature® 2009
37. Adult
Ad lt
Create a Facebook Fan Page for your Brand
Increase Blog Sharing Capabilities
Consider:
CRM – C t
Customer R l ti hi M
Relationship Manager
Using Google Docs on Team Projects
Backing U Your Blog d S i Media History
B ki Up Y Bl and Sociall M di Hi t
©Jeff Korhan and True Nature® 2009
38. Jeff Korhan
speaker@truenature.com
http://jeffkorhan.com
http://jeffkorhan com
630-774-8350
630 774 8350
New Media Marketing Consultant
g
©Jeff Korhan and True Nature® 2009