My company deck, which includes marketing philosophies, case studies and clientele.

1. info@j2xmedia.comwww.j2xmedia.com
J2X Media LLC.  1100 Wilshire Blvd. – Ste. 1912 Los Angeles CA, 90017

2. Who We Are
We are a dynamic, forward-thinking, full-service digital marketing agency. We provide
cost-effective, creative, actionable, and revenue-generating solutions to engage
customers and increase conversion rates.
Business Intelligence: Marketing Discipline:
• Data-driven marketers focused on key • Create custom online programs to acquire
success metrics and improving ROI customers and data, encourage word of
• Utilize primary and secondary research, mouth marketing, and efficiently drive sales
including customer feedback and surveys to and subscriptions
drive business decisions • Develop and strategically distribute content as
• On the forefront of the digital marketing a key component of consumer
and social media space, enhancing the engagement.
consumers’ experience and achieving • Robust marketing framework, adaptable to
marketing and sales objectives advances in technology and new marketing
channels
Creative Development: Hands On Approach:
• Develop innovative, dynamic and • Strategic consulting and tactical insight to
compelling brand-specific, multi-platform maximize impact of marketing campaigns
content to inform and entertain customers • Full-service team experienced in managing all
• Hi quality video production, graphic design aspects of campaign execution and
and web/mobile development services reporting
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3. What We Do
We create, execute and manage customized digital marketing campaigns to achieve a
variety of objectives. Whether a brand wants to increase their online presence, raise
awareness, generate leads, or drive revenue, we utilize the communication channels
and creative strategies that will most efficiently achieve results.
Holistic Customer Cycle: Acquisition, Retention, and Advocacy
• Outreach: Utilize online / offline touch points to drive awareness
• Engage: Connect with consumers at digital outposts providing content and opportunities to
interact
• Value: Earn customer trust by providing value to enhance core competency of brand
• Reward: Reward customers and encourage them to share their experience interacting with your
brand
Outreach
 
Reward
Engage
 Value

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4. Our Approach
Our methodical approach to marketing ensures the development of successful, unique
programs that compliment organizational structure and repeatedly exceed client
expectations.
Evaluate the brand’s current marketing footprint
Assess
Review competitive online landscape
Determine unique opportunities with the digital space for the brand
Define the value proposition for brand engagement with online audiences
Craft Create strategic and compelling programs that authentically reflect the brand
Combine client knowledge of their core business and customers with our
marketing framework, creative services and proprietary tools and
applications.
Execute Full-service digital agency complementing internal marketing teams
Established tactical approach optimizes campaign performance
Refine Track key metrics and analyze campaign performance to adapt strategy
Use key learnings and research to further inform business decisions
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5. Marketing Framework
Our marketing framework is grounded in the idea of:
CONNECT >> SHARE >> REWARD
Connect - Provide a comprehensive
online marketing platform to connect with
your customers and have them connect
with each other.
Reward - Reward Share - Implement programs
customers for engaging, and develop content that
sharing, and purchasing by encourages customers to
providing exclusive content, share their passion for your
promotion, and personal brand with their network of
interaction.
friends.
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6. Comprehensive Marketing Services
Assess and Devise: Create, Execute, and Manage:
• Strategic Consulting - Architect systems that • Online Branding - Connect and intertwine online properties
combine online and offline marketing assets to to create a consistent, fluent and comprehensive online
maximize revenue and develop a deeper presence
relationship with the customer • Social Media Marketing - Engage customers in dialogue,
encourage word of mouth marketing and convert social media
• Campaign Planning - The foundation of our
presence to sales
efforts begin with a customized client strategy
and shared vision of the end goal • Email Marketing - Establish an email marketing framework
and data acquisition tactics; standardize templates for
• Research - Execute primary research to communication
ensure business strategy, products and
services reflect and exceed customer • Promotions - Harness the power of promotion to collect
customer data, interact with customers and reward them for
expectations
participating
• Content Marketing - Develop original content • Creative and Website Development - Websites, widgets,
pieces and strategic distribution schedules to applications, ecommerce solutions, and mobile applications
consistently engage customers
• Video Production - Hi-quality, cost-effective video production
services tailored for online audiences
Review and Adapt: • Partnership Marketing - Identify and secure strategic 3rd
party partnerships leveraging J2X Media’s network of
• Metrics - Track campaigns, provide ongoing influencers to increase visibility
reporting and analysis to monitor ROI
• SEO / SEM - Improve natural search engine rankings and
• Analysis - Use advanced data analysis to execute paid search media campaigns
identify issues and determine solutions
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7. Case Study: Digital Marketing Promotion
We create promotions designed to generate brand awareness, acquire customer data,
and generate revenue. We have built over 100 promotions, including the following
case studies:
Live Nation:
• Acquired 700,000+ new email addresses for
client’s database
• Reduced cost per email acquired by
approximately 75%
• In the first six months of 2009, promotional
campaigns drove over $500,000 in direct ticket
sales
• Promotions provided opportunities to forge
partnerships and bring additional value to
sponsors
• Promotions provided customers with
engaging benefits, strengthening brand loyalty
Taylor Guitars:
• Increased database over 51% in 2010
• Increased overall website traffic 17% in 2010
• Online promotions helped increase Taylor’s social
media statistics by 86% in 2010
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8. Case Study: Social Media Marketing
We provide brands with turn-key solutions to engage consumers, increase sales and
acquire new customers. We develop, manage and execute systems that empower
brands to gain influence and insight within social media.
• Utilized social media to create new
sales channels and collect consumer
data
• Provided a platform for dialogue
between the brand and it’s customers
• Developed custom built applications to
manage, track and analyze social media
campaigns
• Implemented content distribution
strategies to compliment national and
local organizational structure
• Naturally increased all our clients social
network memberships through viral,
grassroots and promotional
programs
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9. Case Study: White Label Community
We have extensive experience in community marketing. Having built and managed
some of the earliest social networks in the music space, our unique, consumer-centric
approach recognizes that providing consistent value to community members is the
primary driver of acquisition, engagement, and retention.
• Built, managed and provide marketing
services for the following white-label
communities:
• Warped Tour (2005/2006)
• Ozzfest (2007)
• Built a corporate intranet with social
media functionality
• Guitar Center (2007)
• Community marketing programs helped
quadruple membership in one year
(600,000+ unique users to 2.4+ million)
• Warped Tour and Ozzfest communities
generated revenues through online
advertising and sponsorships
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10. Case Study: Grassroots and Viral
We create innovative grassroots and viral campaigns, utilizing tools and tactics that
encourage word-of-mouth advocacy and sharing to help generate awareness, acquire
online audience, and drive sales, including the following Megadeth & Guitar Center case
study involving an interactive viral tool.
• The application and promotional
campaign drove over 2,000+ fans to a
Megadeth event at the Guitar Center
Hollywood store
• Over 20,000+ fans registered for the
viral tool within four weeks
• The interactive application enabled
users to receive a “digital autograph”
from the lead singer of the band. The
personal interaction served as the
primary incentive for fans to download
and remain engaged with the widget
throughout the year
• The viral tool featured a custom-built
rewards program, with points awarded
for sharing and interacting
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11. Bio
Jeffrey Becker
CEO / Founder
Over the past 12 years, Jeffrey has worked as a pioneer in online marketing for the
entertainment industry, where he founded two online marketing departments for the
Universal Music Group and MCA Records. Since then, he has worked as a consultant
developing successful online strategies for Taylor Guitars, Santana, The Warped Tour,
Ozzfest, Live Nation and Guitar Center. His efforts have resulted in groundbreaking
marketing programs resulting in increased traffic and revenue for his clients. Jeffrey
received his BS in Marketing from the University Of Maryland.
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