This presentation has been created for the Barcelona Internet Startup Meetup Group. The event is being held June 11, 2014 at 7:45 PM. The workshop duration is 2 hours.

1. BARCELONA INTERNET STARTUPS
The Ultimate Social Media Workshop
www.meetup.com/barcelonastartups
By: Jeff Robinson
Wednesday, 11 June 2014
@contrariansmind

2. How to Grow and Maximize your
Social Capital
using Social Media
1.

3. “…Social Capital is the expected collective or economic
benefits derived from the preferential treatment and
cooperation between individuals and groups…”
www.wikipedia.org
“…Creating platforms that enable users to monetize
their Social Capital represents a massive opportunity…”
Jeff Robinson
2.What is Social Capital ?

4. “…Social interaction among people in which
they create, share or exchange information and
ideas in virtual communities and networks…”
www.wikipedia.org
3.What is Social Media ?

5. Social Media Explained
I´m eating a #Donut
I like Donuts
This is where I eat Donuts
Here is a vintage photo of my Donut
Here is a video of me eating a Donut
I´m a professional Donut eater
Here is a Donut recipe
Now listening to “Donuts”
I am a Google employee who eats Donuts
4.

6.  75% of all internet users are now active on social media
 175% of users access social media from a mobile device
 60% of 50 to 60 year olds are active on social media
 In the 65 plus bracket, 45% are using social media
 8-29 year olds have an 90% usage
 The 30-49 bracket sits at 75%
5.Social Media Stats

7.  Widen your target market and potential reach
 Build strong relationship with local businesses
 Build strong relationship with customers
 Your customers are using it
 Increase brand awareness
 Increase traffic to website
6.Why Social Media ?

8.  Research and outline what channels to use and for what purpose.
 How does social media fit with your business / marketing plan.
 Timing of your content. What, when and how?
 How will you measure success and ROI.
 Set out goals and objectives.
 Setup an ongoing plan how to analyze, adapt and improve.
7.Create a Social Media Plan

9.  Icons / links on website / blog
 Links from other social media accounts
 Icons on printed marketing materials.
 Links on email signature.
 Window stickers within your business premises.
 Mention it to customers in conversation
8.Let your customers know

10. Where do I start?
Why should I start?
How do I start?
9.

11.  It´s Free
 Builds deeper relationships
 Increases brand awareness
 Broadens your network
 Increases website traffic
 Generates new prospects
 Helps Search Engine Optimization (SEO)
10.Why Should I Start?

12. Where do I start ?
11.

13. Facebook
Allows interaction on a more personal level with your clients.
Twitter
Quick messages, quick response. Great for building business contacts.
Linkedin
B2B platform. Great for making new business contacts.
Google+
Great for exposure on Google search engine.
Youtube
Largest video sharing platform. Ability to create your own channel.
Forsquare
Allows people to “check in” at businesses worldwide and claim places.
Pinterest
Collections of collections. Great for visual business. Helps increase traffic.
Instagram
Very useful photo sharing app. Great for brand awareness and traffic increase.
12.

14. How do I start ?
13.

15. 
Profile Image
Invest a bit of money and get professional shots done
14.

16. Cover Image
Free websites to find professional images
15.
www.freerangestock.com
www.freeimages.com
www.flickr.com

17. Professional Biography
16.

18. Contact Information
17.

19.  Inconsistent content, bad spelling, bad jargon
 Using social media channel purely for sales
 Reacting badly to negative feedback
 Talking badly about other businesses
 Lack of interaction and updating
 Getting too personal
 Politics
18.What To Avoid !

20. Some Stats
19.

21.  Over 1.15 billion active users.
 Average user likes over 40 pages.
 Mobile users check Facebook an average of 14 times a day.
 Over 750 million users access Facebook from a mobile device.
 Over 2 billion connections between local business pages and users.
 Over 645 million weekly views of local business pages.
 Over 13 million weekly comments on local business pages.
20.Facebook Stats

22.  325 billion tweets have been sent since inception
 Tweets with image links have 5 times the engagement rate
 Over 260 million monthly active Twitter users
 190 million monthly active users using mobile
 Katy Perry is the queen of Twitter over 54 million followers surpassing Justin
Bieber with 52 million followers.
 Number of employees at Twitter has increased to 2000+
 170 minutes – The average time per month spent by users on Twitter
 63% of brands have multiple Twitter accounts
 YouTube is the most followed brand with over 40 million followers
 Twitter has a market cap of about 21 Billion
 Average number of followers per twitter user is 208
 Ellen’s photo of Hollywood stars at Oscars with an incredible 3.4 million retweets
21.Some Twitter Facts

23. Wrap-up
“…Chose yourself because nobody else will…”
“…To capitalize on social media it must become a habit.
Just like getting fit, you must exercise daily…”
22.

24. Contact Details
23.

25. Jeff Robinson
Email:
jeff@internetadvisorycorp.com
Website:
www.contrariansmind.com
Facebook:
www.facebook.com/Contrariansmind
Twitter:
www.twitter.com/@contrariansmind
Linkedin:
www.linkedin.com/in/jeffrobinsoniac
Erion Balla
Email:
contact@erionballa.com
Website:
www.erionballa.com
Facebook:
www.facebook.com/ErionBalla87
Twitter:
www.twitter.com/@erionballa
Linkedin:
www.linkedin.com/in/erionballa
24.

26. Thank You!