2. It is very important that the narrative
within the trailer and that the ancillary
tasks consciously
developed, challenged or used
conventions of real media products.
This is important as the extent to how
well this has been done allows us to
see whether our film would be
successful in today’s media industry.

3. Many people have looking into narrative and what the conventions of one typically are.
One of these people is Todorov, who suggested a basic structure of narratives via
looking at fairytales.
Todorov’s 3 stages:
• The equilibrium
• Disequilibrium
• New equilibrium
Two of these stages are very evident within our trailer these can be displayed in this
way: The equilibrium is shown whereby the Nerds have been the underdogs within
their school for many years.
The second stage the disequilibrium can be displayed whereby they begin to try and
gain power and control.
However, as this is a trailer typically the resolution is not shown therefore we have
ensured that the third stage is not clear to the viewer. This allows the audience to
question whether they succeed or fail in becoming the ‘top dogs’. Which will entice
them into watching our film.

4. The characters within our trailer and sartorial codes tend to contain the conventions of
a nerd comedy. The main characters are presented as a very stereotypical ‘nerd’, we see
them wearing big glasses (suggests strong prescription), high waisted trousers, plus
shirts which have been buttoned to the top. These characters we have created can be
compared to those below which have been shown in other movies of the same genre.
We chose to adhere to this archetype as it allows the audience to identify with their
previous ideas of what and how a nerd should act or look. Therefore confirms their
stereotype.
Revenge of the nerds Our trailer character American Splendor

5. The music that we have created I believe partially
challenges the music that we may hear in a
conventional comedy trailer. Halfway through the
beat changed tempo this was done in concordance
with the scene presented in the trailer.
The change in music highlights the scene which c
an be deemed as a parody clip of the famous walk
on scene of the crime thriller ‘Reservoir Dogs’. As
this scene is extremely popular and also very well-known we therefore believed it
would be a good idea to reenact it.
By doing this we hope to achieve audience engagement. Plus in terms of meaning
there is a opposite effect than that of in the original walk on scene.
In the walk on scene they are represented as
‘cool’, however we have used this to our
advantage in order to make the characters
seem more nerdy.

6. Claude Levi Strauss discussed the idea of binary opposites in the mid-20th Century and
that we need opposites in order to help us understand certain situations e.g. good to
expose the evil.
In our trailer the idea of binary opposites have been developed. This has been
developed as the main characters within our trailer are the nerds, then become the
chavs, rather than them being separate actors and actresses. Therefore the binary
opposites exist, however in a different to form to that of a conventional comedy film.
This idea was used to promote the comedy so that the audience was able to follow the
character’s journey and transformation fully within the film itself. This opens up many
pathways in terms of humor. This transformation would involve many event to occur
such as the change from their language into slang words, plus other aspects as in
attempting to fit in with the other people within their school…which is demonstrated in
our trailer.

7. When creating the magazine, we decided that the audience for the magazine should
also be mainstream rather than a niche audience, this was so that the theme of
mainstream would continue throughout each part of the media package.
In order to ensure there was a comedy theme throughout it was important to
contain cover lines and stories that would appeal to the audience of our film ‘Who
let the nerds out?’
The magazine therefore has all the conventions of any other mainstream
magazine, but also had the theme of our genre – comedy.
This theme was applied by using certain colors e.g. yellow and reds so that it
appeared light-hearted.
Plus there is a humorous main image and stills for the audience to engage with.
The next two slides will show a mainstream film magazine (Empire) and our own
(The Reelview) plus annotations explaining the choices made.

8. Selling
Masthead/title: line, yellow
Head over title highlights key
suggests well- words – draws
known and attention.
identifiable film
magazine
branding
Wordplay:
Essential
Gimmick to highlights
persuade the importance
consumer of issue.
Main image
shows Johnny List of other
Depp in popular film
character rather titles, these cover
than as himself. lines help the
audience know
Famous actor’s what is inside.
names shown Barcode to
to encourage finalise
their fan base. purchase

9. Selling line, gives Masthead: the name
the impression it is relating to the film
is a must-read industry, so it’s clear
edition it is a film magazine.
Issue date release
and also the price of Web address, links
the magazine, the to the internet
price is average for a therefore more
mainstream film detail online and
magazine. media links.
Gimmick in order Cover lines associated
to encourage with the comedy
consumers. genre, shows that
there is a consistent
theme throughout
Main cover line
and inside story Humorous main
presented in bold image, shows
font, which will actors in character
engage the rather than as
audience. themselves
Barcode presented on
Screenshots so that the right hand side of
the characters can the magazine, used
be easily identified when purchasing.

10. Our poster is also mainstream, we have the title once again presented in the same
way as our other products. The title has nerds presented in bold, red font which
gives a stamp-like appearance, this give the effect that the characters have been
labeled as nerds and they are attempting to remove this stamp.
The bottom of the poster shows the certificate of 12A, this is to ensure a large
majority of the population can view the film , therefore it is not too limited an
audience. This is an age that will allow family viewing as the mise-en-scene is based
in a school therefore teens can also relate to our film.
The distribution brands are at the bottom which ensures the viewers can
acknowledge the brand, plus they may be fans of that particular brand, therefore it
may encourage them to also view our film, it is also a form of promotion for the
distribution brand.

11. Names of Main image
famous highlights
movies, in order conflict between
to encourage the male and
Freak in space female
fan base character, dress
Bold title, takes codes also
center shown.
frame, therefore
draws attention as Catchy
a poster expression and
gives a hint into
narrative of
Distribution logo storyline.
Credits for
acknowledgement
of cast
Age
rating/certificate
Demonstrates Facebook and
audience Twitter links so the
audience can
actively contribute
Release date opinions and
reviews.