This is a list of college textbooks and reference books on writing, photography, broadcasting, graphic arts and public relations. The Navy Mass Communication Specialist Chief's Mess is using these books as a guide to rewrite the Rate Training Manual for Navy MCs.

1. MC Reference List
The MC CPO Mess is developing a new Rate Training Manual for Navy
Mass Communication Specialists. We are using a selection of textbooks
and reference books on our craft as our guide. When you read the new
RTM, we want you to know where the information you’re reading came
from and give you the opportunity to go to the source material if you
choose.
Here’s the start of the MC Reference List. This will change slightly as we
get deeper into the rewrite and add a new reference or take one of these
out. But all of these books are incredible references for anyone who loves
our craft and wants to dive deeper into how it’s all made.
MCCM(SW/AW/EXW) Jon McMillan
August 15, 2013
--------------------------------------------------------------------------------------------
“The Art of Craft of Feature Writing” by William E. Blundell (ISBN:
978-0452261587)
“Writing and Reporting News: A Coaching Method” by Carole Rich
(ISBN: 978-1111344443)
“Feature and Magazine Writing: Action, Angle and Anecdotes” by
David E. Sumner and Holly G. Miller (ISBN: 978-1405192040)
“The Practice of Public Relations” by Fraser P. Seitel (ISBN: 978-
0136088905)
“Editing for Today’s Newsroom: A Guide for Success in a
Changing Profession” by Carl Sessions Stepp (ISBN: 978-0805862188)

2. “The Elements of Speechwriting and Public Speaking” by Jeff Scott
Cook (ISBN: 978-0028614526)
“Visualize This: The Flowing Data Guide to Design, Visualization
and Statistics” by Nathan Yau (ISBN: 978-0470944882)
“Graphic Design Basics” by Amy E. Arntson (ISBN: 978-0495912071)
“Audio in Media” by Stanley R. Alten (ISBN: 978-1133307235)
“Sight Sound Motion: Applied Media Aesthetics” by Herbert Zettl
(ISBN: 978-1133307358)
“Photography” by Barbara London, Jim Stone, John Upton (ISBN: 978-
0205933808)
“Why Should the Boss Listen to You: The Seven Disciplines of the
Trusted Strategic Advisor” by James E. Lukaszewski (ISBN: 978-
0787996185)
“Storycraft: The Complete Guide to Writing Narrative Nonfiction”
by Jack Hart (ISBN: 978-0226318165)
“Sound Reporting: The NPR Guide to Audio Journalism and
Production” by Jonathan Kern (ISBN: 978-0226431789)
“Resonate: Present Visual Stories that Transform Audiences” by
Nancy Duarte (ISBN: 978-0470632017)
“From Design Into Print: Preparing Graphics and Text for
Professional Printing” by Sandee Cohen (ISBN: 978-0321492203)

3. “Real World Print Production with Adobe Creative Suite
Applications” by Claudia McCue (ISBN: 978-0321636836)