1. Intangible Assets
and Human Capital

2. What is intangible asset?
intangible assets are
Identifiable long-term
assets of a company
having no physical
existence. They include
goodwill, patents,
copyrights, etc.

3. Intangible Assets
Human capital
Is the Life experiences,
knowledge, inventiveness,
energy and enthusiasm that the
company’s employees invest in
their work

4. Gary S. Becker - the
term “human capital” he
says that “the basic
resource in any
company is the people”

5. Customer capital
Refers to the value of
relationship with
persons or other
organizations outside
the company to
achieve the goals of
the company

6. Social capital
refers to the relationship in the
company

7. Intellectual capital
It is the codified
knowledge that exist in
a company.

8. Human Capital Customer Capital Social Capital Intellectual Capital
Tacit Knowledge Customer
relationships
Corporate culture Patents
Education Brands Management
practices
Copyrights
Work- related
competence
Customer loyalty Management
philosophy
Trade secrets
Distribution
channels
Intellectual
Property

9. • Today, more and
more companies are
interested in
intangible assets and
human capital.

10. To Cultivate the company’s
Competitive advantages
They must:
Identify who are the
high-performers and
high-potentials

11. • Identify low performers
and take effective steps to
address their performance.

12. • Develop all your employees so
they embody your culture and
values, and possess the
knowledge, skills and
experience your organization
needs.

13. • Align your workforce so
they are effectively
working together to
achieve the organization's
strategic goals.

14. • Ensure every employee
clearly understands what
is expected of them and
how they contribute to
the organization's
success.
Know what strategic
knowledge, skills and
experience your
organization needs to
acquire or develop in order
to remain competitive

15. Recognize and
reward high-
performance and
key contributions.
• Recruit new
employees who have
the knowledge/
skills/experience you
need, and "fit" your
organizational
culture.

16. • Keep all employees
engaged and productive.

17. Why is it Important to Know
How to Value Human Capital?
• Human resources, like
other resources, are
finite. What makes them
especially unique,
is that they are intangible.

18. It contributes to the
company’s advantages
because it is difficult to
duplicate or imitate

19. • It helps in Developing The
relationship among the
customers

20. • To STAY on top

21. Remember that:
The most successful
companies and the most
successful countries will be
those that manage human
capital in most effective and
efficient manner

22. • Whether you are a small
business or family owned
business the competition is
so fierce.

23. • To stay on top in global
economy, they need to
place more and more
emphasis on developing
and retaining their people.

24. Any expenditure in training, development,
health and support in investment is not just an
expense.

25. We should just keep
moving forward
To be the best among
the competitors

26. Thank YOU! :D