Social media 101
•
1 like•551 views
A very simple deck i wrote for a client touching on the basics of social media seeding.
Recommended
Recommended
More Related Content
What's hot
What's hot (14)
Similar to Social media 101
Similar to Social media 101 (20)
Recently uploaded
Recently uploaded (20)
Social media 101
- 1. FOR GLOBAL BEAUTY INTERNATIONAL
- 2. OUTLINE Social Media- what? Crafting an effective Editorial Calendar Creating Meaningful Conversations about your Brand Do’s and Dont’s
- 3. SOCIAL MEDIA
- 4. SOCIAL MEDIA WHAT?
- 5. Social Media is basically about online conversations
- 6. Social Media Seeding is basically about posting your content in pockets of high traffic communities and connection points.
- 7. Via
- 8. Via Communities of real voices
- 9. Social Media Marketing (Natural Seeding) Earning attention Digital PR Word of Mouth Viral Seeding Buying attention Media buying- video Search Engine Marketing views Blogvetorials (Paid Seeding) Via Social8
- 10. Social Media Marketing (Natural Seeding) Content is embedded Awareness and google results growing organically Guaranteed Reach May or may not Search Engine Marketing generate conversation (Paid Seeding) Via Social8
- 12. Have a Game Plan (be organized.) Crafting and Keeping to your Editorial Calendar
- 13. Your Editorial Calendar Basically what, when and where you’re going to post up your messages on various social media mediums.
- 14. Crafting Your Editorial Calendar (Also known as your social media content calendar) 1. Define your Brand Values These values are the foundation of your message and will help maintain your brand image Via worksmartmompreneur
- 15. Crafting Your Editorial Calendar (Also known as your social media content calendar) 2. Outline your ultimate goal What are you working towards? Each social media channel serves a different purpose and having a clear vision will help you work towards it effectively. Via worksmartmompreneur
- 16. Crafting Your Editorial Calendar (Also known as your social media content calendar) 3. Identify Themes and Sub Themes What concerns are your target audience most consumed by What common questions do your ? clients normally ask? Have your social media postings fall under an overarching theme addressing one concern every week/month. Via worksmartmompreneur
- 17. Crafting Your Editorial Calendar (Also known as your social media content calendar) 4. Sync your team Create an online calendar using Google Calendars with the proposed themes and social media postings filled in, and share it with the rest of your team! This allows gaps to be pinpointed and everyone to be up to speed all the time! Via worksmartmompreneur
- 18. Crafting Your Editorial Calendar (Also known as your social media content calendar) PS. How frequently you should post depends on the nature of your brand, but a safe estimate would be once a day. The key is to be consistent! Via worksmartmompreneur
- 19. But There’s no point posting If noone’s listening
- 21. It’s like being in a relationship Let them… ... Finish your sentences Be Relevant Give them conversation starters Provide high quality content that consumers want to talk about Ask questions
- 22. Is it working? Track your people connections, reposts, tag your content so it can be found easily and to strengthen brand association with certain keywords.
- 23. Understand your social media channels What type of content will get you noticed? Ie. The Facebook Edgerank Algorithm means that rich media content like photos and videos are more likely to show up on your community’s live feed.
- 24. Do’s and Don’ts According to WOMMA’s (word of mouth marketing association) Ethic Code: 1. Be Honest in your relationship :who are you representing/ speaking for? 2. Be honest in your opinion: say what you believe 3. Be honest in your Identity: say who you are
- 25. THANK YOU Jemimah Wei Social Media Strategist & Copywriter Havas Media Singapore www.twitter.com/jemmawei