Sé el primero en recomendar esto
Presented at UXPA Boston by Martha Nichols and Jen Kramer. Look for companion action plan worksheet under "documents" in SlideShare: slideshare.net/jen4web
Too many websites commit the deadly sin of too much text on a given page. Lengthy (and numerous) paragraphs of complex sentences cause eyeballs to glaze over and users to miss critical information. Fortunately, you don’t need to be a professional writer to battle text bloat. In this talk, a website designer and a journalist team up to offer simple tools for making your website pithy, lively, and genuinely informative. The battle can be won, even when faced with the worst case of the blah-blah-blahs. Whether you’re a content provider or a designer who has to cram it all in, you’ll discover how to make a web page scannable, visually engaging—even fun to read. You’ll learn how to break up text with pull quotes, images, lists, and other design elements. And you’ll leave with an action plan to improve the readability of your website without compromising your message.