Jen Pollard

Washington D.C. Metro Area United States

Assistant Director, Trends, Assessment, and Marketing

Education

• Develop and execute a comprehensive assessment strategy including dashboards to track key success measures for the institution such as post-graduation success, career readiness, and connections and collaborations • Establish cohesive brand messaging and marketing materials to drive student engagement, resulting in an 18% increase in student appointments, 78% increase in career program engagement, 28% increase in on-campus interviewing positions, 45% increase in freshmen and sophomore engagement, and 12% increase in career course enrollment over a one year period • Serve on the University Career Services Leadership Team to guide assessment and marketing strategy and contribute t...