Many businesses, large or small, employ a fleet of vehicles in one form or another. This fleet could consist of work vans, company cars, goods vehicles or even passenger carrying vehicles.

1. Unlock The Advertising Potential Of Your Vehicle Fleet
Many businesses, large or small, employ a fleet of vehicles in one form or another. This fleet could
consist of work vans, company cars, goods vehicles or even passenger carrying vehicles. Yet, the
majority of company’s vehicle fleets remain underutilised when it comes to their advertising
potential. Unmarked white vans are commonplace on the country’s roads, as are unmarked
company cars. These are examples of the many instances where a business could make better
use of this valuable asset and use the vehicle fleet to promote their brand, products and services.
The primary benefit of using vehicle graphics and wraps for promotion is the public exposure that
vehicles enjoy. Whereas media such as online advertisements and telephone directory listings are
only accessible to those looking in the right place, car graphics can be seen by the general public
at all times of the day. Car graphics are visible while the vehicle is parked up outside the
company’s business premises, while travelling and while parked outside a client’s property.
Viewing such advertisements is involuntary for the general public as they are so overt and
constantly in the public eye.
What is more, vehicle graphics present excellent value for money. In utilising the company’s
vehicle fleet car graphics make the most of a pre-existing asset. The only additional cost to the
company is the manufacture and application of the graphics. Once the graphics are installed there
are no ongoing costs incurred by the business associated with the advertisement. This is in stark
contrast to conventional advertising techniques which must be continual renewed in order to
maintain the same promotional presence. Vehicle graphics therefore present exceptional value for
money and the advertising potential can even be used to offset the cost of the operation of the
vehicle.
With many companies in this day and age choosing to operate a fleet of rental vehicles rather than
company-owned vehicles some businesses may mistakenly dismiss this concept, reasoning that
the vehicles are not theirs to alter. However, the vehicle graphics and wraps produced by Artall
Signage are designed to be removed without causing any damage to the underlying paintwork. At
the end of the rental period Artall Signage products can be removed with minimal fuss, leaving

2. behind an immaculate paint finish. For this reason vehicle graphics and wraps are a practical
avenue of advertisement whether the vehicle fleet is owned or rented.
Artall Signage specialise in the production of high quality business signage for a vast range of
applications. Vehicle graphics can be used to discreetly promote a brand, providing essential
information in a clear and concise manner. In contrast, vehicle wraps can be used to entirely
transform the appearance of any vehicle. As the name suggests, vehicle wraps wrap around the
vehicle and encompass it entirely, resulting in a striking and eye-catching design. Vehicle wraps
can therefore be used for more high profile advertising campaigns which aim to seize the attention
of potential customers while the vehicle is out and about.
Artall Signage
34 Britannia Way
Britannia Enterprise Park
Lichfield
Staffordshire
WS14 9UY
Telephone: 01543 258 222
Email: sales@artall.co.uk
Website: www.artall.co.uk