I gave a presentation about how KOMU engaged with its audience during the February 1st snow storm that shut down mid-Missouri.

1. Social Media Blizzard KOMU TeamJen Reeves, Sarah Hill, Stacey WoelfelFebruary 21, 2011

2. February Winter Storm

3. February Winter Storm Reporters in different towns Using mobile tools On air extra hours Full time staffing of social media Share content on air and online

4. February Winter Storm Live mobile reports Viewer reports as the snow arrived Facebook/Email main drivers

5. Constant Online Reports

6. Viewers Share 620+ Facebook Photos 600+ Emailed Photos 39 Facebook Videos 23 Emailed Videos

7. Viewers Share

8. Facebook Statistics

9. Facebook Statistics

10. Facebook Statistics

11. Interactions Feb 1-2 Likes: 1,253 / Comments: 1,021 / 316 Posts Fans as of Jan. 31 – 3,183 Fans as of Feb. 2 – 5,012 Two weeks later – 5,602

12. Continue to share