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Similar a Alumni Engagement Survey Results
Similar a Alumni Engagement Survey Results (20)
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Alumni Engagement Survey Results
- 1. 1
- 2. Event NPS 2011 : 52 2012: 60 2013 : 63 2
- 4. re·un·ion [ree-yoon-yuhn] 1. the act of uniting again. 2. the state of being united again. 3. a gathering of relatives, friends, or associates at regular intervals or after separation
- 5. re·un·ion [ree-yoon-yuhn] 1. the act of uniting again. 2. the state of being united again. 3. a gathering of relatives, friends, or associates at regular intervals or after separation
- 15. re·un·ion [ree-yoon-yuhn] 1. the act of uniting again. 2. the state of being united again. 3. a gathering of relatives, friends, or associates at regular intervals or after separation
- 17. 35,000 emails sent 5,000 responses ~ 14% rate 17
- 18. 18
- 19. 19
- 20. Why did you answer that way? Promoters: • Geography: it’s beautiful • Career / life preparation • Great reputation: World-class, Ivy League, rankings, quality education • Learned a lot Passives: • Geography: it’s remote and grey • Depends on individual: major, mentally healthy • It’s not a small school • Comparison to other schools via kids, spouses, friends, graduate degree programs Detractors: • Student experience: impersonal, bad faculty, location, specific instance, stress • Racism/Political Correctness • Value for money • Children didn’t get in 20
- 21. 21
- 22. 22
- 23. 23
- 24. Addressing root causes • Continue to delineate patterns based on Detractor, Passive, Promoter • Continue with crowd funding • Follow up survey to Passives around webinar subjects • Listen to Detractors & engage as appropriate 24
Notas del editor
- Previous presentations focused on post-event surveys. We do 2,000 events and have survey data for about 300 of those.
- This is how it’s grown – only difference is that we give staff feedback on what people are saying about their events!
- Here’s the definition of Reunion that we currently focus on…
- This is why people come…for the STATE of being.
- They come for this
- And this
- And this
- And they come to the place
- To see their dorms and the campus.
- This is what everyone complains about – the horrible food.
- The dorms
- A specific activity
- But this is what separates the people who have a wonderful, satisfying time, and those who don’t. It’s that they didn’t connect with people – they didn’t feel welcome.
- They didn’t feel this. So the importance to them that the the food, transportation, etc. wasn’t good was disproportionately upsetting b/c they didn’t feel special, connected, or united.So what can we do about that??
- Switching gears, we launched the All alumni engagement survey!!!
- So of the lifetime donors who answered the survey, 77% of them are Promoters, 65% are passives, etc.
- Also interesting…Detractors had an average word count when answering this questions of more than twice that of promoters – 36 words per answer vs. 15. 23 for passives.But the fact they’re answering the survey means they care – opposite of love is not hate, it’s apathy.
- Really not a lot of difference among the groups, except for the last 2.This was a select all that apply question.What’s interesting here too is that about half of all non-donors answered that they could be convinced by something – and that percentage doesn’t matter if they’re Detractors, passives, or promoters.
- These are brainstorms…need a lot more work on this…