2. A Student Designed Strategy for the Brand Enhancement of the Denver Roller Dolls

3. Current Areas of Strength: Denver Roller Dolls understands what their current audiences likes & dislikes The Denver Roller Dolls brand has a great moral foundation Situational Analysis Denver Roller Dolls understand fun! From the way your business is run to the action packed bouts Denver Roller Dolls use social media to your advantage

4. Opportunities: Chance to capitalize on Students, currently a weaker audience group Room to better promote the charitable and local value side of the DRD brand Situational Analysis Optimize the venue, arena, and little details Capitalize even further on the strong following of Denver Roller Doll fans on social media

6. Is loyal to a specific DRD team or skater

7. Often a friend, family member of a skater

8. Often a skater from another roller derby team, for example the Rocky Mountain Roller Girls

9. Often their first or second DRD bout

10. Attends with their family, kids included

11. Enjoys the fast paced action, family friendly atmosphere, and ability to drink beer

12. Unsure or learning about derby rules

13. Purely entertainment

14. Often their first or second DRD bout

15. Attends with their friends who may have been before

16. Sees a bout as an alternative form of entertainment

17. Appreciates reasonable ticket prices and close location

19. Consumer Perceptions: #2: chicks…beer…full contact sports…this is AWESOME!@#$% Consumer Perceptions Lets face it…hot girls in booty shorts beating the $h!t out of each other is every guy’s dream come true. We love it! But we love the fact that these girls are bad-ass volunteers, business women, moms, and students even more! “My roommate was telling me all about DRD and I knew I had to get in on the action. Beer, girls, and sports…what could be better!”

20. Consumer Perceptions: #3: The Roller Dolls are my idols: strong, athletic, beautiful women! Consumer Perceptions The Denver Roller Dolls are roll models to tons of young girls and women in the Denver/Boulder communities. A lot of these girls are interested in getting involved in derby and love the strong female presence that the Dolls personify. “My favorite skater is Disco. She is an aggressive skater but also really nice! It’s cool to see how the girls are all friends, they remind me of one giant sorority!”

22. Enhance the look and feel of the Denver Roller Dolls brand.This includes developing brand standards around logo usage, ensuring brand consistency, and standardizing both the visual and sonic brand of DRD.

23. Raise awareness and integrate the Dolls into the Denver Boulder community.Includes developing relatable touch points for all three DRD targets.

24. Inspire other entities to co-opt their brand with the Dolls.Includes building on the current DRD sponsors with sponsors that support our six objectives.

25. Develop clear communication of Denver Roller Doll team structure.

26. Promote and develop the all volunteer and non-profit status of DRD.Situational Analysis

27. So… Let’s Make This Happen

28. Social Media Integration and Custom Programs Proposed Idea #1

31. Educate fans on the community and service aspect of DRD and encourage them to get involved

33. On the September 23rd bout, 25 fans were “checked in” at the 1st Bank Center before the bout had begun

34. Supplements Twitter and Facebook with the option to link all three

35. Implement custom programs

38. Ask fans to meet a Doll where ever she “checks in” on Foursquare, could be at the A Loft Hotel after party, at a Project Angel Heart event, etc.

39. The first ten fans to “Meet the Doll” win a prize whether it be a DRD T Shit or even a free ticket to the next boutSocial Media Integration and Custom Programs Not only does this reward fans who are already engaged with DRD in the digital space but it educates fans on all the aspects of the community DRD is involved in.

41. Upload a photo of them in their costume to the DRD Facebook page

42. Fans can comment “Vote”

43. Top three submissions will be judged live at a bout or put to a contest

45. Create Dynamic Content for Halftime Shows Proposed Idea #2

47. CU Men and Women’s Hockey Bout

49. Have them engage in a mini-bout during a half time segment

53. Questions can also be skewed to educate the fans on the rules of derbyEncourage fan involvement by having them cheer for the ref they want to win the game Halftime Shows

54. Arena Set-Up and Venue Experience Proposed Idea #3

55. Goals: To capitalize on the space of the 1st Bank Center to best represent the Denver Roller Dolls brand and enhance the bout experience - includes the layout of the arena, areas to improve on merchandising, appeal to the wide demographic of DRD fans. Current Strengths: Use of floor seating gets fans up close to the action Merchandise is appealing to fans Opportunities and Objectives Met: Add merchandise that strengthens both the DRD identity and team identities Add merchandise that caters to the personality and attitude of DRD target Make the 1st Bank center more reflective of the DRD brand Arena Set Up And Venue Experience

57. Set the main entrance to be more inviting

58. Color Code the stands based on team

60. DRD Uniform Elements - ex. Booty Shorts Arena Set Up and Venue Experience

62. Keeps attention on the bout

64. Table takes up valuable seating - audience loves being up in the action

65. Moving the table will open up valuable seating space. Move the table:

66. To one of the upper booths

67. The stage

68. Where the merchandise stand is

70. Light part of the stands based on team colors

71. Fans with team loyalties can join other fans

73. Kids get to interact with each other

75. Creates team loyalty and help define the DRD team structure

76. Can be incorporated into a costume discount

78. Embroider or silkscreen team icons

82. Opportunity to recruit an event planning intern who is looking for resume building experience to organize the event

83. Keep ticket prices low - $10 plus any donation

85. Music, logo usage, merchandise

86. Opportunity to highlight players with MVP awards, honorable mentions

88. Can be initiated through social media

91. Strengthening Team Identities Proposed Idea #5

94. Create team cheers, team theme songs, victory songs

98. Optimize current creative of the program that is handed out at bouts - simplify and streamline cover design, optimize individual team pages,

100. Beer of the DRD Brewery Competition Proposed Idea #7

102. Denver/Boulder foodies

105. The Dolls should host a party towards the end of the summer where all of the competing breweries will bring their best brews. The event should be open to the DRD’s loyal fans and family. During the party, the dolls will cast votes as to which beer they wish to showcase all season at the 1st bank center.

106. Regardless of if they win or loose, the breweries will be excited to compete because it is another chance for them to introduce their beer to a broad range of people.

107. The winning beer will be available on tap for the entire fall season.

108. Since there are many events that take place at 1st Bank Center all season, guests coming to other concerts and shows will be introduced to the DRD when they go to buy a beer, thus increasing the Denver Roller Doll Presence at the 1st Bank Center.“Beer of the DRD” Brewery Competition

109. CU Student Night Proposed Idea #8

110. Goal: To increase the DRD presence amongst University of Colorado Students. To place the DRD as an alternative fun night out! Current Strengths: The strength behind this idea is that not much will have to change at the actual bout-- the DRD is something that college students would love, you just have to get them there! CU Student Night Opportunities: By engaging the college audience with this event, the DRD will be able to: - Build a loyal audience at the University of Colorado - Expand on the idea of college night to keep momentum going - Create a more exciting bout experience with excited college fans - Sell more tickets

111. Overview On the Saturday Night of a particular bout in the fall season, we think it would be great to offer a college night! We know that in the past, the Goose Bar on the hill has a had a“pregame” at their bar and then students get on a bus outside the bar and go to a show. We want to use this same idea, but bus them to a bout instead of to a concert! Transportation is a big concern for CU students so if you are willing to provide a bus, students will come. CU Student Night

113. After researching other events like this, we think the best way to go about it is to have a flat rate price that includes a ticket to the bout, transportation to the 1st Bank Center, and a wristband for drinks at the bar.

114. Two hours prior to the beginning of the bout, students of age can go to the bar and have an all you can drink special with purchase of a wristband. Following bar time, the students will be bussed to the 1st Bank Center

115. During this particular bout, there should be a separate section where college students will sit and cheer.CU Student Night

116. DRD Videos Proposed Idea #9

118. Chance to strengthen sonic branding

121. THE POD

122. Alex Nick I come from the East and the West and cherish the oddities, the counter intuitive, and the subjective. I enjoy teaching dolphins to swim. Enthusiastic hard working student with a desire to travel, I seek to learn, explore & immerse myself into new opportunities & experiences to enlighten the mind. Jenna Ben Advertising student and coffee addict. Rule breaker and curious student. Lover of cheeseburgers and hater of chipped nails. Fearful of the plain and mundane. Benjamin Batten From Westminster, Maryland. Born Dec. 6, 1985. Film Studies Major at CU-Looking forward to being done. Living in Colorado to Ski and Film Shanley Chris Ad student, writer, designer in training. Optimist, curious, therapist. Trying to get someplace good and wear sparkly things along the way. I stand on my hands in heated rooms. I sleep on floors, in cars, and even once went to sleep while standing up. I was born in Brazil but I live in America.