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Making the Case for Using Social Media in Recruiting

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Jennifer McClure
Jennifer McClure

Presentation given by Jennifer McClure - www.cincyrecruiter.com at the Cincinnati Chamber of Commerce's HYPE Talent Symposium 11/10/09

BusinessTechnology
1 of 28
Making the Case for Using Social Media for Recruiting HYPE Talent Symposium Jennifer McClure - Vice President, Centennial, Inc.
Who Am I? Jennifer
What’s Everyone Afraid Of?
We Don’t Understand It
We Want to Control The Message
Too Late!
Source: http://www.searchenginejournal.com/why-employees-need-social-media-guidelines/12588/
Getting Started
Education
The Next Evolution in Recruiting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Recruiting Adoption Increasing Source: Jobvite 2009 Social Recruitment Survey Results
What About Job Boards? Source: www.compete.com
Social Media Use By Generation
Social Recruiting Is Different
Attract Talent That Fits Your Culture ,[object Object],[object Object],[object Object]
Interaction Builds Connection
Employees Are Brand Ambassadors ,[object Object],[object Object]
Follow the Leaders
Career Site: Sodexo
Facebook: Ernst & Young
Twitter: Zappos
Blogging: EMC
LinkedIn: Microsoft
Talent Community: AT&T
Equip Yourself
Create Guidelines / Train ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interaction vs Transaction Recruiting
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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