10. Tangible Advertising Rationale Please view the Promo Focus Appendix for research supporting the effectiveness of tangible advertising.
11. “ There are real neuropsychological changes that occur when you get a gift, even a ballpoint pen for God's sake.” Dr. David Korn, as quoted in Business Week, October 23, 2006 Senior Vice-President, Association of American Medical Colleges “… The advertising they come up with is truly inventive. My favorite would be the box of facial tissues in my psychologist's office. For a while it was covered in Lexapro propaganda, now it's Cymbalta. That's one heck of a qualified impression.” As quoted on Furious Season Medical Blog, March 18, 2007 Target Audience Insights
12. All The Cool People Are Doing It… Source: ASI (Advertising Specialty Institute), 2008 Last Year US Marketers spent $19.6 Billion on Tangible Advertising Products 2007 industry Sales increased 5.4% compared with 2006 figures… A New Record! Especially in times of economic distress, businesses turn to promotional products. The pressure is on to spend wisely. Marketers are held accountable for their ad spend, and tangible advertising lends itself to targeted marketing and measurable investment versus other media.
17. “ Given the current economic climate and the challenges being faced by so many members of our industry, it is more important than ever for companies to differentiate themselves in a highly competitive marketplace. Excellent marketing, advertising and communications is one way they can do just that.” - Frank J. Fahrenkopf, Jr., President and CEO of the AGA, who will serve as master of ceremonies for the awards presentation. Mohegan Sun Global Gaming Expo’s Communication Award Best Direct Mail Campaign Best Broadcast Radio Broadcast Television Advertisements Astronomical Noon Winner
32. “ Working with Promo Focus is always a pleasure. While offering a vast amount of knowledge in items, costs, and production time, Promo Focus is able to keep the customer's goals and budget in mind. From start to finish, they’re great and easy to work with!” Craig Blakaitis, Pollock “ Promo Focus has steadily provided creative ideas for our client campaigns, always considering timeline and budget. Because of their wealth of experience and reliability, Promo Focus has become a highly valued partner of my marketing firm.” Kevin McLaughlin, Principal, Resound Marketing “ it’s so easy to work with you that you really put your competition to shame.” Anna Stanciof, Hawkins International PR “ Promo Focus knew exactly what we were looking for, provided us quickly with samples, recommended the better value products and got the job done in no time and in perfect quality!” Gert Semler, Hammel USA Client Testimonials
33. Personalized service with unrivaled commitment to quality. Your branding determined by your needs and goals, With your best interests at heart. We invite you to review studies of tangible advertising success stories in the Appendix portion of this presentation. Our Commitment
34. Bob Balewicz Principal Promo Focus Phone.800.992.8862 Fax.800.551.3878 [email_address] www.promofocus.com Contact Andrea Leiser Business Development Promo Focus Phone.800.992.8862 Cell.860.712.6996 Fax.860.245.5495 [email_address] www.promofocus.com
36. The impressions consumers have of a company extend well beyond the product or service the firm provides. Brand image is a mental image that reflects the way a brand is perceived, including all the identifying elements, the product or company personality, and the emotions and associations evoked in the consumer’s mind. Brand Image
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