The document discusses how to make SEO an integral part of a community strategy. It recommends conducting keyword research using tools like Google Suggest and Keywordtool.io. It also suggests optimizing content for keywords, setting up Open Graph and Twitter cards for social sharing, fixing broken links to increase authority, and creating evergreen content to continuously earn links and shares over time. Regular checks should also be done to ensure the site remains crawlable. Integrating these SEO best practices can help a community be more easily found by search engines and users.
66. Twitter Card code
!
<!-- Twitter card data -->!
<meta name="twitter:card" content="summary">!
!
<meta name="twitter:site" content="@twitterhandle">!
!
<meta name="twitter:creator" content="@AuthorTwitter”> !
!
<meta name="twitter:title" content=”Title specific to
Twitter – short works great!">!
!
<meta name="twitter:description" content=”Remember this is
being shared on Twitter, make it enticing to the FB user.">!
!
<meta name="twitter:image" content=”image URL for the image
you want to display">!
!
@jennita #FBSprint
94. Email your dev right away
Hi! Can you fix this
from 302s to 301? It
will help us show
up in Google better.
Cool. I’ll get that on
my list to change.
Will let you know
when it’s done!
@jennita #FBSprint
107. q Integrate keyword research &
optimization
q Longtail FTW
q Set up Open Graph + Twitter cards for
easy sharing
q Social assists Search
q Fix links to increase authority
q Remember evergreen content
q Run checks for crawlability
q Make friends with your SEO & dev!
Checklist
111. Ø Google History Lookup
Ø Google Suggest
Ø Keywordtool.io
Ø Followerwonk
Ø Open Site Explorer
Ø Open Graph
Ø Facebook Debugger
Ø Twitter Cards
Ø Screaming Frog Spider
Ø Moz Analytics
Tools Mentioned
112. Ø Beginner’s Guide to SEO
http://moz.com/beginners-guide-to-seo
Ø 7 Advanced SEO Concepts
http://moz.com/blog/7-advanced-SEO-concepts
Ø Visual Guide to Keyword Targeting
http://moz.com/blog/visual-guide-to-keyword-
targeting-onpage-optimization
Resources