1.
The Essential Guide to
Social Media Etiquette
Jennifer Sable Lopez
Director of Community at Moz
@jennita

2.
Social is Easy…
Right?

3.
@jennita #SMX
Anyone Can Do It.

4.
But Humans
Screw Up
Unlike us
Robots ;)

5.
@jennita #SMX
And This Happens…

6.
No Matter How
Good the Tools Are

7.
Or How Magical
You Are

8.
@jennita #SMX

9.
Let Me Show You
My Own Mistakes

10.
@jennita #SMX
Copy/Paste Fail

11.
@jennita #SMX
Truncation Fail
I edited this post,
promoted it on Facebook,
and promptly went to bed.

12.
@jennita #SMX
Truncation FAIL
Without realizing that
Facebook truncated in
rather inappropriate
place.

13.
How Do You Stop
These?

14.
Social Media Etiquette
• Don’t auto follow
• Don’t auto DM
• Don’t buy followers
• Don’t say dumb things
• Don’t screw up
@jennita #SMX

15.
Social Media Etiquette
• Don’t auto follow
• Don’t auto DM
• Don’t buy followers
• Don’t say dumb things
• Don’t screw up
@jennita #SMX

16.
Social Media Etiquette
• Don’t auto follow
• Don’t auto DM
• Don’t buy followers
• Don’t say dumb things
• Don’t screw up
@jennita #SMX
Do better,
Jen.

17.
What We Already
Know
About Social

18.
@jennita #SMX
Be Human

19.
@jennita #SMX
Let Automation Help
But don’t let it rule.
(Stay on top of things)

20.
@jennita #SMX
Be Relevant

21.
@jennita #SMX
Show You Care

22.
@jennita #SMX
Have a Voice

23.
@jennita #SMX
A Conversation

24.
@jennita #SMX
Wherever You Can
Hehe. GW responded
via Instagram!

25.
Own The Conversation
@jennita #SMX

26.
@jennita #SMX
Have a Little Fun

27.
But, “Funny” is Subjective
@jennita #SMX

28.
Many Brands Are
Exceptional

29.
Lego
@jennita #SMX

30.
KLM
@jennita #SMX

31.
@jennita #SMX

32.
Gwynnie Bee
@jennita #SMX

33.
Their
Communities
Love Them

34.
@jennita #SMX Gwynnie Bee

35.
@jennita #SMX
Buffer

36.
What Happens
When Brands
Screw Up?

37.
Image credit: http://www.androidguys.com/2011/07/14/surprised-netflix-rate-hike/netflix-angry-
mob/
@jennita #SMX

38.
10 Ways to Avoid
the Pitchforks

39.
@jennita #SMX
#1
Never mix business
with pleasure

40.
1 App for work 1 for Personal
@jennita #SMX

41.
So this doesn’t happen to you
@jennita #SMX

42.
@jennita #SMX
Or this…

43.
@jennita #SMX
#2
Never judge a book
by its cover

44.
Think before you reshare
@jennita #SMX

45.
@jennita #SMX
#3
Be kind, rewind

46.
When tragedy
strikes…
@jennita #SMX
Check
scheduled
posts

47.
@jennita #SMX
#4
Read all about it

48.
Know what’s happening
@jennita #SMX

49.
Before you post
@jennita #SMX

50.
But also after you post
@jennita #SMX

51.
Click on that #hashtag first
@jennita #SMX

52.
@jennita #SMX
#5
Oops, I did it again

53.
Don’t
schedule a
post,
while you’re
*obviously*
doing
something
else He had *just* given a
@jennita #SMX
speech at the Nelson
Mandela tribute

54.
@jennita #SMX
#6
The need for speed

55.
Don’t let
automation
rule
@jennita #SMX

56.
@jennita #SMX
#7
You complete me

57.
It’s about them Not you.
@jennita #SMX

58.
@jennita #SMX
#8
Mr. Cellophane

59.
Transparency Matters
@jennita #SMX

60.
@jennita #SMX
#9
You’ve Got Mail

61.
Take it offline
@jennita #SMX

62.
So they don’t go all crazy
@jennita #SMX
Or the brand…
in this case.

63.
@jennita #SMX
#10
Hashtags Aren’t
Forever

64.
Your vision for a #hashtag…
@jennita #SMX

65.
@jennita #SMX
Probably
isn’t what
you’ll get.

66.
#11 (bonus!)
Take a Chill Pill
@jennita #SMX

67.
When all hell
breaks loose,
@jennita #SMX
Stay cool
and calm

68.
And never feed the trolls
@jennita #SMX

69.
Jennifer Sable Lopez
Director of Community at Moz
@jennita
jen@moz.com
Thank
You