2013 ASAE Annual Meeting Education Session: Converting Professional Certificate Courses to Online Learning

1. Converting Professional Certificate Courses to Online Learning Tuesday, August 6, 2013 10:45 a.m. – 12 Noon Hash tag: #ASAE13 LE89 Diane Elkins, president, Artisan E-Learning Jake Gold, CAE, director, education development Community Associations Institute David Jennings, CAE, SPHR, VP, education Community Associations Institute
2. Speaker Introductions
3. David Jennings, CAE, SPHR Vice President, Education
4. Speaker Introductions
5. Diane Elkins President Artisan eLearning
6. Jake Gold, CAE Director, Education Development Community Associations Institute (CAI)
7. CAI Background
8. Falls Church, VA 40 years old 32,000 members 50 staff $11 million revenue
9. We Wear Two Hats (at least)
10. CAI Courses M100 M201 M202 M203 M204 M205 M206 Case Study M300 M370 M360 M350 M310 M320 M330 M340 M400 M400 M400 M400 M400
11. Source: Tagoras
12. Online Registrations 2013 2012 2011 2010 0 500 1000 1500 2000
13. Course Registrations 2013 2008 Classroom Classroom Online Online 9% 29% 91% 71%
14. Online Course Revenue Online Course Revenue, 2008-2012 $600,000 $500,000 Revenue $400,000 $300,000 $200,000 $100,000 $0 2008 2009 2010 Year 2011 2012
15. Build vs. Buy
16. Decision to expand online
17. Decision to Expand Online
18. Build internally when: • You have/are willing to hire a dedicated team. • You are prepared to keep staff up to date on technological changes. • It is easier to hire/allocate staff than bring on a vendor.
19. Buy (outsource) when: • Your staff members already have full-time jobs. • You’d prefer not to spend the time/money on becoming/staying experts on e-learning development. • It’s easier to contract with a vendor than add/reallocate staff.
20. Allocation of Training Staff Work Time Evaluating Interventions Leading Change 7% 6% Selecting Interventions 7% Management 24% Other 8% Analysis 18% 9% Design & Development 18% Implementing Interventions 21%
21. Vendor Selection Process
22. Considerations for Choosing a Vendor • • • • • Number of years in business Examples of past work References Policy on copyright (Do you retain?) Policy on source materials (Do you get them?) • Proprietary tools used? • Use of current technology
23. Considerations for Choosing a Vendor • • • • Effective project management process Size of the company Ability to meet the timeline Flexibility with with content/schedule changes • Pricing model • Philosophy on redesigning courses for the medium
24. Trial and Error
25. Our requirements • • • • • Formal review process Audio on every slide (video on some too.) Online discussion boards Plenty of activities and interactions End of lesson quizzes
26. Course Design & Development
27. Challenges
28. Customer Service • Increased volume of calls to education department • Learn by doing • Browsers or other minor issues
29. Staff Acceptance of Change • How will this impact me and my job? • How will this impact other programs?
30. Leader Acceptance of Change • Will this be viewed as an “easier” than what I had to do? • Will this in any way decrease or lessen the programs we already have?
31. Changing Vendors, Tools, etc. • Switching design firms, authoring software tools, etc., can make the courses look and behave differently.
32. Constant Change in Technology • Adapting courses for mobile devices, phones, tablets
33. Remember 1995?
34. Lessons Learned / Advice for Other Associations
35. Experiment & Innovate • Carve out a safe place to try new things • Invest in your own continuous learning • Participate in events by ASAE, ASTD, eLearning Guild, and other organizations
36. Dedicate Staff Time • “Rapid development” doesn’t mean it’s easy, free or fast • Need organizational support • Take the time to find vendor firms that will be a good fit
37. Questions?
38. Contact us David Jennings, CAE, SPHR Vice President, Education Community Associations Institute (CAI) djennings@caionline.org 703-970-9234 Jake Gold, CAE Director, Education Development Community Associations Institute (CAI) jgold@caionline.org 703-970-9241 Diane Elkins President Artisan E-Learning dpelkins@ artisanelearning.com 703-679-8929
39. Dave’s Extra Photos

Notas del editor

The purpose of this education session is to explain how we converted a group of classroom based courses into eLearning courses for our members.
Dave Jennings has been Vice President of Education at CAI in Falls Church, VA since 2006. He also serves a concurrent role as Executive Director of the Foundation for Community Association Research. Prior to joining CAI, Dave worked for ASTD, American Society for Training & Development, and for the National Association of Realtors. Dave has a masters in Training & Organizational Development from Loyola University Chicago, and a BA in International Relations from Brigham Young University.
Contest-worst commute?Anyone else from Washington State?
Diane literally “wrote the book” on Articulate Storyline!
Jake Gold has a masters degree from George Mason University, and was named one of the “Top 40 Training Leaders Under Age 40” by Training Magazine.
Marriott, Booz Allen, Siemens, Air Force, General Electric, CitiBank, Sprint, Lockheed Martin, etc.
300k associations in USA. 64 million residents, 2 million of whom are on the boards. $40 billion annual assessments.
CAI HQ. Remember earthquake two years ago in the Washington DC area? Similar to that, many are experiencing changes in training and education as shaking their world.
Often education professionals in associations wear two hats: The Educator and “The Foreman,” who is concerned with the business of production, schedules, and budget.
Seven years ago CAI was still using overhead transparencies like this in the classroom courses. Our first eLearning course back then had screens that looked similar to this. Lots of text and reading. Part of our story is how we went from this to better course materials.
It really pays to get local perspective on our projects so we know how it will be viewed.
Before we converted to eLearning, we revisited the classroom course materials and update most of them. This exercise enabled us to do a lot of things that helped lay the groundwork for conversion to eLearning: tightening up the learning objectives, updating the content, waking up the instructors and the SMEs, and creating graphics and Powerpoint slides.
This is a high level bare-bones list of our courses. Yellow ones are those we’ve converted to eLearning versions.Courses in the classroom are about 2 days. You can see that we have a long way to go. 6 of our 17 courses-35% are eLearning
Source: Tagoras.
-Minimal marketing-CAI’s changing registrant base: M-100 registrants went from 20-30 per month to 60 per month. Now averaging well over 100 online registrants per month, accounting for almost a third of the learner population. -
This slide shows that the delivery of education is more diverse than five years ago. Some association leaders worried that eLearning would cannibalize the classroom courses. While some have definitely opted for online instead of classroom, the overall pie has grown larger as well.
See how one association increased online course participation by 400% and recouped its investment within one year.
Decision to expand online: History with our first online course – launched in 2004. Very successful. Demand was there.
Adult learners who are geographically isolated from our courses – could benefit from online education
CAI’s increasing international population of learners could easily take advantage of online education
Highlights from checklist/handout
Highlights from checklist/handout
Unless you have a team of in-house course developers, you might need to call in the experts – like we did.
Finding a vendor was a learning process. We actually worked with a few different companies and in the process learned about our own preferences and capabilities and refined what we were looking for.
We were looking for a vendor that could bring these components to our courses at a reasonable price.
For CAI, we needed a course that we could be proud of and our members would find challenging and enjoyable. Artisan e-learning delivered on all these fronts.

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2013 ASAE Annual Meeting Education Session: Converting Professional Certificate Courses to Online Learning

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