Social media and Booklyn 2.0
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By Jenny Chisnell. Presented at Booklyn Board meeting Mat 18, 2011.
![Social media: what once seemed silly or frivolous has become sophisticated, an integrated part of daily life ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Social media and Booklyn 2.0
- 1. Board Meeting May 18, 2011 Jennifer Chisnell Social Media and Booklyn 2.0
- 3. It can be hard to keep up with the pace of change… I know this is how I feel, at times. … but the rewards are worth the effort, I promise.
- 8. Types of post: Announcement (e.g. event or achievement)
- 10. Be creative THINK VISUAL how can you capture your point in an image that serves as a lead-in to textual elaboration?
- 28. Pages vs. Groups
- 31. Enhanced Facebook Groups: What they mean for your non-profit’s cause (adapted from: http://www.johnhaydon.com/2009/10/enhanced-facebook-groups/) Recently, Facebook quietly announced a few tweaks to Facebook Groups that will make it easier for Group members to connect with each other.
- 32. The Facebook Group Wall Groups will have a Wall summarizing all the activities of people within the group and a Publishing bar similar to profiles and Pages. As soon as a Facebook user joins the Group, the wall updates with a Publisher allowing them to share video, links, photos or just a status.
- 33. The Facebook Group News Feed The other big tweak to Facebook Groups is the News Feed. As with Pages, you will now be able to see your friends activity within specific Groups. What do these changes mean? These enhancements to Facebook Groups will make it easier for members to connect with each other and keep up with the latest activity in the group. Group members will be able to connect back to the Group page through links in their News Feed. They’ll also be able like, comment and share posts on the Groups wall. For non-profits, this means better tools to build community – and a bigger community than just your supporters. It means more opportunities to connect with the members of many Groups on Facebook. In sum, this means a bigger platform for the causes for which you’re fighting. How will WE use the new Facebook Groups? More info at: http://blog.facebook.com/blog.php?post=156031977130
- 35. I will post this presentation to SlideShare.com and email you all the link. Thanks! [email_address] 347.366.2946 Questions?
Editor's Notes
- Examples of which we will see today
- From their flickr account of digitized fashion sketches You can take almost anything and use it to theme your post
- Instead of just announcing that Buenos Aires is World Book Capital 2011, they said… This example is actually both text and image—but I personally think that the age of intermedia has been fully realized, and we should see image as text and text as image and every other conceivable iteration
- Which brings us to…
- Sympathetic content—what Booklyn thinks is cool and would expect likeminded folks to think is cool as well. When you turn someone on to something really neat, the reward mechanism that fires off in their brain creates a positive association with you
- And these sharing plug-ins can be applied to any number of sites, not just WordPress
- Like everything else, tumblr employs tagging—which is how we get to content we like, when we’re starting from scratch—by looking to see what’s out there One-click reblogging is what makes tumblr so easy and so viral
- @handle—can indicate which member of your org is posting if you have multiple users responsible for content generation (will link back to their own account)
- Does everybody know what it means to “follow?” Any other questions about twitter?
- Least fun part of the presentation