The document summarizes key findings from a presentation on social business trends for 2011. It finds that in 2011, companies will focus on (1) integrating social media programs, (2) measuring ROI, and (3) integrating social features on corporate websites. Budgets for social media programs are expected to increase, with mature companies spending the most on staff, custom technology development, and agencies. Companies are advised to invest in scalable social programs by hiring program managers, integrating social media online and through advertising, building advocate communities, and using systems like SCRM and SMMS to scale while measuring ROI.
Keynote: Social Business Forecast: 2011 The Year of Integration
1. 1
LeWeb Keynote
December 9, 2010
Jeremiah Owyang
Industry Analyst
Social Business Forecast:
2011 The Year of Integration
Research reveals focus on integration,
staffing, advertising, and measurement.
30. 1) Hire correctly (Gurus/Ninjas/Samurai need not
apply) and properly train for scale
2) Integrate social media on the corporate website,
then aggregate and curate
3) Invest in advertising that leverages social graph
4) Build an unpaid army of advocates –get your
customers to do the work for you
5) Invest in scalable systems like SCRM and SMMS
6) Learn to measure using the ROI Pyramid
Invest in scalable social media programs
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