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Social Reef: An Industry Perspective

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The social web industry is a lot like living reef. Both are complex ecosystems that undergo constant change.

Let’s explore the ecosystem…

  • Amazingly creatively presentation on the entire ecosystem of Social Networks. Simple to follow and truly creative. Wish more of presentations are like this.
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  • Interesting presentation. But I would disagree with one point: 'brands as fishermen' means that brands are living outside the social world and that their behavior is aggressive and distracting this environment. I would rather call them divers: they try to discover the exotic world of social media and enter in interaction with fishes living on the reef.

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