Building Your Local Brand

Ray Justice & Jerry Grundman

Building Your
Local Brand
Your personal brand, it’s energy
and connecting through
social media


Know Thyself

The Power of
Suggestion


• Adults spend 15+ hours a week on the Internet
• Expected by 2012 there will be 217 million US
internet Users (71% penetration of population)
• 55% broadband access, will grow to 90% by 2012


Just how big is this thing?


There are over 200 Million
internet users in the U.S. and more than
70% have Facebook accounts

That’s only 30% of the total Facebook
user base. About 70% of the user base
are from OUTSIDE of the U.S.
(Source: OnlineSchools.org)


Source: OnlineSchools.org


Facebook accounted for 10%
of U.S. page views in 2010.


Mobile Usage
• Average smartphone usage doubled in
2010: from 35 MB per month in 2009 to
79 MB
• World mobile data grew by a factor of 2.6
in 2010 from 2009
• Global mobile data traffic will increase by
a factor of 26 by 2015
• There will be 788 million mobile-only
Internet users by 2015


• Android operating
system data use is
rapidly catching up
to the iPhone

• Millions of people around the world have
cell phones but no electricity, and by 2015
a majority in the Middle East and
Southeast Asia will live "off-grid, on-net"


video on mobile devices

• All online video
viewing increased
35% year over year

• By 2015 two-thirds
of the world's
mobile data traffic
will be video.
accounts for over 30% of the data


1st largest VIDEO site on the web
3rd largest SITE on the Internet
• 100 million Visitors per Month
• 5 Billion Video Streams Every month
• 40% of all videos online
15 Hours of video uploaded every minute

Did you know... In August 2008, youtube
became the #2 search engines over Yahoo
on Web... #1 is Google


Big Shift
Social networking site usage grew 88 percent
among Internet users aged 55-64 between
April 2009 and May 2010
(Pew Research)

The change in social media use among
Baby Boomers 55-64 rose from 9% in
Dec. 2008 to 43% in Dec. 2010
(Marketingcharts.com)


Big Shift
48% of young Americans said they nd out
about news through Facebook
(Source: OnlineSchools.org)

41% of all Americans say they get most of
their news about national and international
events from the Internet
(Source: Pew Research)


Nearly all consumers - 97 % - now use
online media when researching products
or services in their local area
(Source: BIA/Kelsey)

Where is your brand ?

Focus
on
the
Big 4

Con dently
Express Your
Personal
Brand in
Social Media

Create A • Be committed
and get buy-in
Business and from key players
Personal Profile in your
organization
Page:
• Diversify content
to engage many
interests

• Speak in an
authentic voice

• Listen and
respond


Great • Switch to using Facebook
as your Page
Recent
• Your brand page can now
Changes “Like” other pages.

to • Engage with other brands
by posting comments as
your brand

• Email noti cations when
Pages: users post or comment.

Create A • Prospect
• Generate word-of-
mouth advertising
• Learn new things
Account • Get new ideas
• Meet new people
• Build a better brand
• Turbocharge your
customer service
• Go viral
• Get more business
• Notify customers

Easily Connect Your

to Your Account

Create A • Develop a Classy
Pro le
• Connect With
Professionals From
Account Your Field
• Recommend & Get
Recommended
• Post Jobs & Search
For Jobs
• Research Companies
• Join Groups &
Discuss Issues
• Join Networks

Now Connect Your

Feed To Your Page

Why Should
You Blog?
• It helps your SEO • Blogs are a much more
( Google loves new content ) trusted source than
companies press
• You can be seen as an expert releases and oﬃcial
in your eld and by writing company PR.
you are learning.
• It moves customers to a
• Great content gives people a conversion point of
reason to keep coming back to trusting and believing
your website. You can engage enough to buy.
and understand your
customers better. • It’s Number 4!

Time to Get in the Flow
Start
Sharing
Here

Start
Writing
Here

Now Bring it All Together to
Drive Customers to your website


Seminar Topics
• Building your Personal and Local Brand and
Connecting to Social Media
• Daily Self Coaching for Effective Decision Making
• Personal Confidence, Present Moment Awareness
and the Happiness Lifestyle
• Creative Thinking and Brainstorming by Using
your Natural Talents
• 10 Essential Strategies for Becoming a
Remarkable Entrepreneur


Thank you
Contact us anytime to learn more about
how we can help you build a
meaningful local brand

Jerry@BrandBuilderCompany.com
Ray@BrandBuilderCompany.com
585.225.2850
Visit us online:
B ra n d B u i l d e r Co m p a ny. co m

Building Your Local Brand

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