As head of JESS3's strategy and operations for the last five years, COO & co-founder Leslie Bradshaw shares her insights and observations around how data, content and workforce are impacting and leveraging one another.
Leslie posits: Whether you are an agency, brand, educator or public sector organization, these trends will all play a part of how you organize, think and produce.
Originally presented for RefreshDC's November meetup on 11/16/11.
6. The ability to take data - to
be able to understand it, to
process it, to extract value
from it, to visualize it, to
communicate it is going to
be a hugely important skill in
the next decades.
- Hal Varian, Google’s Chief Economist
7.
8. visualizing
the
sentiment
of the Bible
A project of
openbible.info
30. strategize iterate
know your audience optimize everything
take photos know the landscape
write copy know the zeitgeist
design assets exclusivity
get approvals can’t just syndicate
post content be an insider
measure impact coordinate across teams
31. We've gone from being
exposed to about 500
brand messages a day
back in the 1970s to as
many as 5,000 a day
today.
Jay Walker-Smith
Yankelovich Consumer Research
42. how TV ratings work
told through
puppets and
papercraft
told through a
behind the scenes
http://jess3.com/espn-tv-ratings-101/
43. Gmail’s fidelity from
web to mobile
told through
papercraft and stop
motion animation
told through a
behind the scenes
http://jess3.com/gmail-stop-motion-animation-video/
53. 95% of senior executives say
that they doubt their
companies have the right
operating model (of which
structure is a key component)
for today’s world.
- Accenture Study (2011)
54.
55.
56.
57.
58.
59. Hi JESS3,
I need an infographic
done by next week.
Is that possible?
73. Math majors, rejoice.
Businesses are going to
need tens of thousands of
you in the coming years as
companies grapple with a
growing mountain of data.
- Steve Lohr, New York Times
74. I keep saying the sexy job in
the next ten years will be
statisticians. People think I'm
joking, but who would've
guessed that computer
engineers would've been the
sexy job of the 1990s?
- Hal Varian, Google’s Chief Economist
75. If it’s worth doing, it’s
worth doing well.
(my Grandpa Baskett used to say this all the time)
77. visualizing
the size of
geosocial
platforms
through a
universe
metaphor
A project JESS3 did
to put things in
perspective for
journalists covering
Skype’s acquisition,
LinkedIn’s IPO,
MySpace’s sale and
the “foursquare vs.
Gowalla” debate
79. The “hot fire”
comes from
your talent
and their
craft.
Not from
your physical
location.
80. DESIGN TAXI: What is the
word you think will continue
to reside in and reverberate
through the creative
industries over the next 10
years?
Aaron Koblin: Data-driven.
Aaron Koblin, Data Arts Team Lead - Google Creative Lab
81. The only important
thing about design is
how it relates to
people.
Victor Papanek
Design for the Real World: Human Ecology and Social Change (1971)
82. The only important
thing about data is
how it empowers
people.
Leslie Bradshaw
Applying Victor Papanek’s sentiments from 1971 to today’s data challenge
83.
84. Big Data: The Next Frontier for Innovation, Competition and Productivity
http://www.mckinsey.com/mgi/publications/big_data/pdfs/MGI_big_data_full_report.pdf
New Ways to Exploit Raw Data May Bring Surge of Innovation, a Study Says
http://www.nytimes.com/2011/05/13/technology/13data.html?_r=2
For Today’s Graduate, Just One Word: Statistics
http://www.nytimes.com/2009/08/06/technology/06stats.html
Creative Internet by Google Creative Labs
http://bit.ly/creativeinternet
Hal Varian on how the Web challenges managers
http://www.mckinseyquarterly.com/Hal_Varian_on_how_the_Web_challenges_managers_2286
http://hbr.org/2011/10/have-you-restructured-for-global-success/ar/1
http://mashable.com/2011/06/28/data-infographic/
http://designtaxi.com/article/100795/Aaron-Koblin-Tech-Lead-of-Google-Creative-Labs/
http://techcrunch.com/2010/08/04/schmidt-data/