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Hotel affiliate marketing programs

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In this file, you can ref free useful materials about hotel affiliate marketing programs and other materials for hotel affiliate marketing programs such as affiliate programs, affiliate tips…

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Hotel affiliate marketing programs

  1. 1. Hotel affiliate marketing programs In this file, you can ref free useful materials about hotel affiliate marketing programs and other materials for hotel affiliate marketing programs such as affiliate programs, affiliate tips… If you need free ebook:  Top 21 affiliate marketing programs  Top 12 secrets to be successful in affiliate marketing  Top 8 free affiliate marketing ebooks for beginners pls visit: I. Affiliate marketing guides Affiliate Marketing has been around for quite some time, but it’s surprising to see how many hospitality sales & marketing professionals are unaware of the tremendous online opporunities that exist. So just what is Affiliate Marketing? Affiliate marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of Internet marketing, including affiliate networks, affiliate management companies, and in-house affiliate managers, specialized third party vendors, and various types of affiliates / publishers who promote the products and services of their partners. (Source: Wikipedia) While Hotels can employ a variety of affiliate marketing techniques, primary methods include setting up their own simple affiliate program where those who generate sales are rewarded with a commission (much like a travel agent commission, but usually lower than the 10%)…or working with established online affiliate marketplace like Commission Junction ( to create an affilate program. Hotel Affiliate Marketing Illustration Source - XDanielx and Cumbrowski So what’s the benefit you ask? Online Affiliate marketing essentially utilizes the power of other established networks and sites to leverage your brand and generate sales based on performance. This is a much better approach that pure banner advertising since it does not require direct relationship management (when using an online affiliate marketplace) and hoteliers can reach many more quality sites on the internet, having them perform and sell on their behalf. It goes without saying, of course, that choosing the affiliate program system you set up for yourself and / or marketplace must be done with plenty of thought to processes, brand identity and reputation. Performance review phrases comments/ free download examples Page 1
  2. 2. Even OTA’s (Online Travel Agencies) employ very successful Affiliate programs to generate booking leads and pay out from 2-6% of booking revenues to affiliates…e.g., GTA, etc. Other OTA’s employ affilate networks to deploy their programs, e.g. Expedia. Hotel Chains like Choice Hotels, Sheraton, Westin, Four Points, Marriott, etc have also been using Affiliate programs for some time now to reach out to a variety of global web publishers and generate bookings. Look here for a detailed list of Affiliate Networks II. Affiliate marketingstrategies Affiliate marketing is a low-cost way for merchants to build awareness and showcase their products and services. The model is simple; it works as a commission-based referral system. A partner or affiliate markets a merchant's products for a "piece of the pie." Affiliate marketing experts often make an income that can tally over five figures per month, however only 1 to 5% of thousands of marketers achieve this level. When an affiliate reaches this elite level they are often referred to as a "super" affiliate. How does one become a super affiliate? Can anyone do it? Super affiliates have common tactics that they embrace and put into place. Anyone can become a super affiliate, but it will not come without blood, sweat, and a hefty time commitment. The typical super affiliate possesses the following traits:  Persistence  Patience  Thirst for Knowledge Performance review phrases comments/ free download examples Page 2
  3. 3. These three traits combined with the following strategy gives you the formula for the makings of a "super" affiliate. 1. Find a Unique Niche The mistake that many affiliate marketing hopefuls have in common is that they try to offer everything under the sun rather than focusing on a specific niche market. Do not scatter your efforts, focus on your niche, promote it, and sell it well. 2. Search Engine Marketing Once you've built your affiliate storehouse you will need to promote it. Many affiliates use pay-per-click engines. I suggest that you learn how to achieve organic search results or hire a search engine marketing company. This will save you from spending all your profits on pay-per-click engines. Only use pay-per-click engines if you know what you are doing, otherwise all your profits may end in the hands of Google Adwords or Overture. 3. Know Your Product, Know Your Audience Create a resource. By taking the time to learn about the products and/or services that you are offering you can create information that builds your credibility. That credibility builds trust. If your viewers do not have trust in you more than likely they will not purchase from your storehouse. If you want more information on the psychological process that an online buyer goes through I suggest that you read my article on the Five Levels of Internet Marketing and the Sales Process. This will help you in creating a web site that converts well, which in return will increase your cash flow. 4. Don't Put All Your Eggs in One Basket Promote products from different merchants. This way if you have a problem with receiving payment from a merchant, or their products do not convert well the effects on your business will be minimal. Watch out for exclusivity agreements; remember this is your business. Protect yourself and diversify so that you do not Performance review phrases comments/ free download examples Page 3
  4. 4. feel the famine effect if something goes wrong. There is absolutely nothing wrong with promoting niche products from different merchants. 5. Seek Knowledge and Embrace Change If you are familiar with Internet marketing at all you know that what worked three months ago may not work today. Stay on top of the trends. Seek knowledge, start by learning something new about affiliate marketing daily. For example remember those marketing tools called "banner" that use to drive sales at an astronomical rate a few years ago? Well those banners developed a term called "banner blindness." That means most online viewers will not click on banners even if they do pertain to what they are looking for. To be a "super" affiliate you must always spend time reading, learning, and embracing the changes in Internet marketing. 6. Don't Give Up It's hard to do, and most of the time those dabbling in affiliate marketing give up way too soon. Monitor your statistics, watch to see what is working and what is not. Make changes when necessary. Do one thing daily to promote your storehouse and be patient. Before you know it you will start getting payments. Remember that it will not happen overnight. Encompass and develop the persistence, patience, and knowledge. Then follow the tactics I've mentioned above and you are on your way to becoming a "super" affiliate. Performance review phrases comments/ free download examples Page 4