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The Big Picture for Local News
1. The Big Picture for Local News
What the research says about the role of journalism in communities
Jesse Holcomb
Associate Director of Journalism Research, Pew Research Center
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Peaks, valleys and plateaus:
Tech trends shaping the news environment
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Big shifts in devices people use to access information
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Coincides with a shift in the services they use
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Most have pay TV, though some are cutting the cord
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Strong interest in news, including local
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Topical interest in community issues
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Pathways to the news largely screen-driven
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About four-in-ten Americans often get news online, but TV
still commands the largest reach
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Social media’s sharp rise as a prominent pathway to news
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News watchers overwhelmingly still prefer television, while
readers have migrated to the web
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Americans are quickly migrating to mobile
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Economic pressures continue for publishers
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The troubled state of newspapers
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Sharpest declines in newsroom workforce since 2009
39%
Percent decline of newsroom
staff 1994-2014, according
to ASNE
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TV: Revenue is strong …
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… but audience disruption may lie ahead
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TV station consolidation continues
In 2014, 171 TV stations changed hands to the tune
of $5 billion.
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Digital advertising a growing business, but unevenly distributed
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Digital publishers are beginning to replace legacy
•2009: 31 journalists at digital publishers were credentialed in
DC to cover Congress (i.e., Huffington Post)
•2014: 133 journalists at digital publishers (including
MinnPost, CT Mirror)
•Recent arrivals include Texas Tribune, Daily Beast, Vox Media
•Newspaper reporters on the Hill went from more than 800 in
the 1990s to 576 in 2014
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Public attitudes: the trust and approval deficit
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Low marks for national news media
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Trust is higher for news orgs than for social media
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Majority think the local news media does at least a fair job
of keeping them informed of local news
27. Where are the opportunities in this landscape?
• Audience is increasingly mobile and social
• News interest in local issues remains strong
• Incumbents hold market share, but weakening fundamentals
• Critical information gaps emerging
October 1, 2016 27www.pewresearch.org
28. The Big Picture for Local News
What the research says about the role of journalism in communities
Jesse Holcomb
Associate Director of Journalism Research, Pew Research Center
Editor's Notes
The broadband plateau has coincided with a dramatic uptick in smartphone adoption—today, about two-thirds of US adults own one.
Here in the U.S., a shift is taking place. Broadband internet users increased until recently– now plateauing. Big divides along income, racial lines.
Most US adults have a pay TV sub, but we learned in 2015 that about 15% of US adults consider themselves ‘cord cutters.’ Market research firms indicate total Pay TV subs peaked around 2012.