This presentation is shows job-seekers how to build and optimize a LinkedIn profile as a job search tool. LinkedIn is an important part of a personal branding strategy. This step-by-step guide will show you which steps will help you get the most out of your profile. Feel free to use any of the tips you think will help you in your job search! To learn more about personal branding, visit www.standapart.biz.

1. Personal Branding for Professional Success Building & Optimizing Your LinkedIn® Profile as a Job Search Tool

3. Your LinkedIn® Reputation

4. LinkedIn® Applications

5. LinkedIn® OptimizationNext: Profiles

6. Creation As easy as 1-2-3… Visit LinkedIn.com Register Enter Basic Info

8. Request introductions

10. Invite people you know (only)(if needed, remind them who you are) Next: Reputation

12. Shows that you finish what you start

15. Preferred by Employers

16. Helps you Stand Apart

17. Increases Likelihood of Employer Contact/ Response Shows up on profile summary (under Education)

18. Recommendations How: Ask for recommendation (+5%) Ask to be endorsed Choose position for endorsement Select relevant contacts Tip: Ask people who know you best! Compose subject & message (or use standard message) Important:Only ask connections who: are relevant to the position… would want to endorse you…

21. Update:Info: websites, blogs, twitter account Summary: new specialties & accomplishments Experience: new position/ responsibilities Education: activities/ societies & additional notes Commonly Overlooked! It’s not enough to only update your status.

24. Other members provide A’s

25. John votes for Jan’s as best answer

27. Optional: include personal message

28. Wait for asker to vote (answer more while you wait)Tip: Write better, more detailed answers! Commonly Overlooked! Next: Applications

30. Provides added info to employers

32. Blog Feeds

33. Twitter

35. Events

36. Reading ListTip: Use Apps but don’t overdo it! (Don’t distract employers from important profile info) Next: StandApart

38. Recent graduates with the right intentions but who are too busy with their first real job (and want to prepare for their second job…)

40. Documents. Branded résumé, cover letters & business cards; Interactive online résumés

41. Publishing. Edit, upload & embed your best files.

42. Online Portfolio. Getting you started with a personal website featuring your best work (personal domain).

43. Other Services. Online marketing assistance, as needed.standaparthelps you become “master of your own domain,” literally! Next: Tips & Tricks

45. Invite people you know (only)

46. Recommendations: Ask people who know you best

49. Join a common LinkedIn® group

50. Send message through group

51. Avoid an annoying message!

52. Ensure message is as tactful as possible

54. Use with electronic files (i.e. Word or PDF)Also when emailing employers Respectfully, Your Full Name LinkedIn Next: Mistakes

60. Stay tuned for upcoming presentations

61. Take the next step alone

62. Some action is better than no action!

63. Serious about personal branding?

64. Learn more at www.standapart.biz

65. Questions? Email us: StandApartBranding@Gmail.comNext: Visit Us Online