A talk I gave at CQA Chicago 2011 about a variety of game and psychology topics.

1. The Art of Game Design and the pleasure revolution Jesse Schell CQA Chicago - 2011

5. TV Reality TV Groceries Organic Groceries Big Mac Angus Burger

12. +10! +20! +20!

13. +10! +10! +5!

14. +500! +45!

15. +200! +50!

16. +50! +100! +30!

17. +10! +10! +10! +10! +10! +500!

18. +100! +100!

19. + +2700!

20. +2000! +9000! +5000!

21. +10! +30! +5! +100! +5! +30! +1000! +50! +30! +200 +30! +300! +25! +75!

25. Choco-fication!

32. Rewards can Backfire

38. Self-Determination Theory Competence Relatedness Autonomy I want to be good at what I do! I want freedom! I want to connect to others!

39. “Work consists of whatever a body is obliged to do, and play consists of whatever a body is not obliged to do.” - Mark Twain

40. “Hafta” “Wanna” Duty Fun Work Play Slavery Freedom Efficiency Pleasure

41. Internalization Extrinsic External: Cuz I’ll get $5 Introjected: Cuz I’ll feel bad if I don’t Identified: Cuz its important Integrated: Cuz that’s who I am Intrinsic: Cuz I feel like it!

43. Pleasure is POWERFUL

46. Games are special because… They are interactive They are designed ENTIRELY for pleasure

47. Games provide: Clear Feedback A Sense of Progress The Possibility of Success Mental and Physical Exercise A Chance to Satisfy Your Curiosity A Chance to Solve a Problem A Feeling of Freedom

48. Gamify Pleasurize

52. Pleasure is COMPLEX

53. Pleasure is… CONTEXTUAL

54. Pleasure is… CONTEXTUAL

58. Laughter Thrill Discovery Fantasy Story Triumph Sensation Challenge Expression

59. You CAN make your experiences better Ask yourself these simple questions: Given what I know about my guests… Why will they like this experience? How can I get them to like it more?

62. Quantitative Analysis Technology Psychology

63. Thanks! Slides: jesseschell.comTwitter: @jesseschell Email: jesse@schellgames.com