1.
The Craft of Experience
Jesse Schell
Creative Mornings
June 22, 2018
@jesseschell

2.
EXPERIENCE
audience user player team

3.
STORYTELLING
1) Engage the Imagination
- with -

4.
INDIRECT
CONTROL
2) Put Them in Charge
- with -

5.
Aladdin Mark II

6.
Aladdin Mark II

7.
When the best leader’s work is done,
the people say “We did it ourselves!”
- Lao Tzu ( 老子)

8.
INTEREST
CURVES
3) Build to a Climax
- with -

9.
Interest
Time

10.
MEANING
4) Reinforce Deep Truths
- with -

11.
The Schell Games Mission
To create experiences we are proud of
with people we like,
so we can make the world a better place.

12.
MAGIC
5) Change the Rules
- with -

13.
Only leaders can
remake the rules.
–Ed Catmull

14.
-with- Storytelling
-with- Indirect Control
-with- Interest Curves
-with- Meaning
-with- Magic
Engage the Imagination
Put Them in Charge
Build to a Climax
Reinforce Deep Truths
Change the Rules
Keys to Experience Design
Slides: jesseschell.com
Email: jesse@schellgames.com
Twitter: @jesseschell